... WebMulti-Dimensional Approaches Instead of drawing recommendations from one single information source, approaches taken in specic areas, particularly in Instructional Sys-tems, utilize information of different ... Chinese-speaking audiences, including user and consumer behavior patterns, categorizing China using Hofstede’s cultural dimensions, examining traditional and historical attitudes, and addressing business ... uncertainty and fuzziness of “ill-dened” problems—user modeling in particular. For 89Targeting E-Commerce to Chinese Audiences and MarketsINtr ODUct IONThe in uence of China is certainly...