Marketing quốc tế Slides BUSM2412 unit 7 s1 08 compatibility mode
Marketing quốc tế Slides BUSM2412 unit 7 s1 08 compatibility mode
... product lines and mixes Identify the four characteristics that affect the marketing of a service service Discuss the additional marketing considerations for services Wh d t? Whatt iis a P Product? ... Niche marketers emerge 37 Decline stage A long run drop in sales • Long Long-run run drop in sales • Large inventories of unsold items • Elimination of all nonessential marketing k expens...
Marketing quốc tế Slides BUSM2412 unit 2 s1 08 compatibility mode
... Mission Statement Marketing M k i Objective # Marketing Strategy Marketing Strategy Marketing M k i Objective # Marketing Strategy Marketing M k i Objective # Marketing Strategy Marketing Strategy ... “like a rock.” k” 21 Whatt iis th Wh the diff difference between b t a market segment and a market target? 22 Developing the Marketing Mix 23 The P’s P s & C’s C s of the...
Marketing quốc tế Slides BUSM2412 unit 3 s1 08 compatibility mode
... Market Variability Competitors’ Marketing Strategies Competitors 17 Socially Responsible Target Marketing Smart targeting helps companies and consumers alike Target marketing sometimes generates ... Levels of Market Segmentation Niche Marketing Different products to subgroups within segments (more segmentation, i.e Standard or Luxury SUV SUV’s) s) Micromarketing Products to suit t...
Marketing quốc tế Slides BUSM2412 unit 4 s1 08 compatibility mode
... (memory) •Beliefs & attitudes •Personality P lit & self-concept Marketing programs Marketing objectives Marketing strategy Marketing Marketing mix Personal •Age & lifecycle stage •Occupation Occupation ... question for marketers is: – “How consumers respond to various marketing k ti efforts ff t the th company might i ht use?” ?” M d l off B Model Buyer B Behaviour h i Factors Influe...
Marketing quốc tế Slides BUSM2412 unit 5 s1 08 compatibility mode
... Situations 22 Other Marketing Research Considerations Marketing Research in Small Businesses and Nonprofit Organizations g International Marketing Research Public Policy and Ethics in Marketing Research ... their: Customer needs, Marketing environment, C Competition titi Marketing managers don’tt need more don information, they need better information What is a Marketing...
Marketing quốc tế Slides BUSM2412 unit 6 s1 08 compatibility mode
... Loyalty Recall R ll th the role l off marketing g • Marketing is the delivery of customer value l and d satisfaction i f i at a profit fi The Th goal of marketing is to attract new customers ... Retaining R t i i Customers & Developing Loyalty • Shift focus from “transactional marketing to “relationship marketing marketing” • Making good use of CRM systems • Use technology carefully...
Marketing quốc tế Slides BUSM2412 unit 8 s1 08 compatibility mode
... Decisions Internal Factors Affecting Pricing Decisions: Marketing Objectives Survival Low Prices Hoping to Increase Demand Current Profit Maximization Marketing g Choose the Price that Produces the Maximum ... Profit Total Revenue 12 10 Target Profit ($2 million) Total Cost Fixed Cost 200 400 600 80 0 1,000 Sales Volume in Units (thousands) 14 Cost-Based Cost Based Versus ValueValue Base...
Marketing quốc tế Slides BUSM2412 unit 9 s1 08 compatibility mode
... Vertical Marketing System 12 Innovations in Marketing Systems Horizontal Marketing System T Two or More M Companies C i at One Channel Level Join Together to Follow a New Marketing Opportunity Example: ... Bookstore Hybrid Marketing System A Single Firm Sets Up Two or More Marketing Channels to Reach One or More Customer Segments Example: Retailers, Catalogs, and Sales Force 13 Hy...
Marketing quốc tế Slides BUSM2412 unit 10 s1 08 compatibility mode
... their publics Marketing Communication Mix or P Promotion ti Mi Mix Product’s Design g Product’s Price Stores that Sell the Product Product’s Package Marketers Have Shifted Away From Mass Marketing ... Broadcasting Factors are Changing g g the Face of Today’s y Marketing Communications: Improvement in Information Technology Has Led to Segmented Marketing More Narrowcasting Market F M F...
Marketing quốc tế Slides BUSM2412 unit 11 s1 08 compatibility mode
... the meaning of relationship marketing Describe how relationship marketing might be used in selling a new car Mass Marketing and Direct M k ti Marketing Most Mass Marketing Involves One One-Way ... M Di Marketing k ti Involves Two-Way Interactions With Customers The New Direct Marketing Model Some firms use direct marketing as a supplemental medium di For many companies...
Marketing quốc tế Slides BUSM2412 unit 12 s1 08 compatibility mode
... differentiators Marketing strategy past performance and current position Mission, marketing objectives, strategy, budgets The Marketing Audit Checklist Marketing Organisation Marketing Systems Marketing ... Unit 12 Objectives Understand the relationship between corporate plans and marketing plans Understand the process of developing a marketing plan Know the component...
Marketing quốc tế Slides BUSM2412 unit 1 s1 08 introduction compatibility mode
... g Concept p Marketing Concept Societal Marketing Concept 16 Marketing and Sales Concepts Contrasted 17 Societal Marketing g Concept 18 What are the major differences between the Marketing Concept ... Need or Want Experiences Persons Organizations Activities Places Ideas 13 Modern d Marketing k System 14 Marketing k Management Marketing Management Demand Management Profita...
Bài giảng marketing quốc tế CHAPTER 7
... gồm tổ chức nằm trình tạo cung cấp sản phẩm cho khách hàng • Trung gian phân phối: Thể tính kinh tế chuyên môn hóa VAI TRÒ CỦA NHÀ PHÂN PHỐI Tại cần nhà phân phối? Nhà sản xuất không đủ khả tài ... môi trường 11 THIẾT KẾ KÊNH PHÂN PHỐI (tt) Xây dựng phương án phân phối: * Loại hình kênh chọn: - Marketing trực tiếp - Nhà phân phối: Sỉ, lẻ, môi giới, cửa hàng, siêu thò,… * Số lượng, mật độ...
Marketing Quốc tế Bài giảng + Case study chương 4,5,6,7,8
... quan hệ giá nước giá quốc tế Giá quốc tế > giá nước Giá quốc tế < giá nước Giá quốc tế = giá nước THIẾT LẬP CHÍNH SÁCH GIÁ QUỐC TẾ +Tính chi phí + Chọn mục tiêu sách giá + Thu thập thông tin ... Cow” CHƯƠNG:5 CHÍNH SÁCH GIÁ QUỐC TẾ CÁC NHÂN TỐ ẢNH HƯỞNG ĐẾN GIÁ QUỐC TẾ CHIẾN LƯC GIÁ QUỐC TẾ THIẾT LẬP CHIẾN LƯC GIÁ QUỐC TẾ ĐỊNH GIÁ CHUYỂN NHƯNG 1.CÁC NHÂN TỐ ẢNH HƯỞNG...
tài liệu Marketing Quốc Tế chương 7
... cứu để xác đònh đối tượng mục tiêu nhiều thò trường điều bắt buộc công ty tham gia kinh doanh quốc tế – Quảng cáo hình ảnh công ty – Chiến dòch “Umbrella” – Các chiến dòch xây dựng hình ảnh toàn ... “…một sản phẩm sản xuất, đóng gói đònh vò giống cho khắp toàn cầu.” – Đòa phương hóa biểu tượng quốc tế tính cách chủ đề khu vực hay vùng Developed by Cool Pictures & MultiMedia Presentati...