... Advertising Response," Journal of Marketing Research (August 2001): 33 6 -34 8 30 Robert M Moore, "The Rising Tide," Change, pp 56-61 May/June 2004 Vol 36 , 1SSOP #3 31 Michelle Conlin, "Unmarried America," ... median age of 37 .1 in that region compared to a median age of 32 .3 in Texas or 33 .3 in California NonHispanic whites make up 84 percent of total population in New England but only 53 percent of ... 2001, p Bl 33 Kris Oser, "Friendster Uses Imaginary Pals to Lure Real Ones," Advertising Age, July 19, 2004, pp 3, 33 ; Vanessa Hua, "Bound Together," San Francisco Chronicle, June 27, 20 03, p Bl...