... 1945– Everyone is a customer : a proven method for measuring the value of every relationship in the era of collaborative business / Jeffrey Shuman and Janice Twombly, with David Rottenberg p cm Includes ... such as Pakistan that previously supported the Taliban Fearing instability, Pakistan offered information about, and access to, the Taliban and Afghanistan to the United States In return, the United ... This is the iterative process of building a business, developing relationships one interaction at a time In iterative relationships (and all relationships are iterative), each relationship starts...