... candidates and their motivation, address their concerns, and share your passion about your company, your projects, and the job you are offering Anyone can hire average people Anyone can hire people ... attract that candidate Sharing Your Passion Nothing convinces like conviction If you have done your homework, understand the candidate’s motivation, and are convinced that what you are offering ... in his career choices and job decisions For other people, obviously, money and other types of compensation are far more important So you have to understand the candidate’s interests and motivations,...