... under-graduated education q Practical significance Basing on the result of study Research on factors affecting the student’s satisfaction: a case study at the Da Nang University of economics”, ... on factors affecting the student’s satisfaction: a case study at the Da Nang University of economics” is carried out and formed basing on argument above RESEARCH BACKGROUND Ø Nowadays, tertiary ... Kara, A and Kaynak, E (2005), “Determinants of business student satisfaction and retention in higher education: applying Herzberg’s two factor theory”, International Journal of Educational Management,...