... P TO A S U S T A IN E D A D V A N T A G E [D'Aveni, Hypercompetition, 1994, p 12] D ’Aveni(1994) is aware that today’s companies are fast at copying each other’s advantages Therefore, the advantage ... market from 2005- 2007 - Analyze the VMS competitiveness - Application New 7S’s Model to VMS case Aim - Give out the applicable and effective competitive strategy and action plan to improve the VMS ... opportunity to create a new advantage at the same time, the company that can create the advantage “faster” will win Therefore, the company needs speed capabilities Fourthly, surprise allows companies to...