Marketing Research Chapter 1 doc

... 1. 2 .1 The need for marketing research 1. 2.2 Marketing research defi ned 1. 3 Scientifi c marketing research process 1. 3 .1 Phase wise marketing research process 1. 4 Defi ning a problem 1. 4 .1 The ... remember 8.4 Generic marketing research report 8.5 What not to do when writing reports 8.6 Report presentation 8.7 Conclusion References 10 8 10 8 10 8 1...

Ngày tải lên: 06/07/2014, 05:20

... market. Ch 1 11 We need Marketing Research to: • Make the “right” decisions to • Implement marketing • Practice the marketing concept and • Make the right decisions to select the right marketing ... information to marketing decision makers. Ch 1 3 Because Marketing Research is part of Marketing we should understand: • What is marketing? • What is the marketing c...

Ngày tải lên: 06/07/2014, 03:20

... 311 -18 . 61 Peter, J. P. (19 79), "Reliability: A Review of Psychometric Basics and Recent Marketing Practices," Journal of Marketing Research, 16 (1) , 6 -17 . 62 Nunnally, J. C. (19 78), ... at BookBoon.com Marketing Research 11 5 References 1 Boyd, H., R. Westfall, and S. Stasch (19 89), Marketing research: Text and Cases. Boston: Irwin. 2 (19 89), Ma...

Ngày tải lên: 06/07/2014, 05:20

... (NLG) À5:478*** 1: 189** À0: 019 *** 1: 2 31* ** 12 :355*** 0:296*** (1. 140) (0.584) (0.007) (0.329) (1. 137) (0. 011 ) À29: 911 *** 1: 328 À0 :12 2*** 3 :10 2*** 32:604*** 0:369*** (2.654) (1. 248) (0. 017 ) (0.723) (2.459) (0.0 21) max. ... Mills ratio 1: 299*** 0 :13 9** À0:004*** 0 :16 4*** 1: 779*** 0:000 (0 .12 1) (0.059) (0.0 01) (0.034) (0 .11 7) (0.0 01) 26:238*** 1: 41...

Ngày tải lên: 06/07/2014, 05:20

... k 12 345678 910 10 10 % 5% 1% 3.29 4.96 10 .04 2.92 4 .10 7.56 2.73 3. 71 6.55 2. 61 3.48 5.99 2.52 3.33 5.64 2.46 3.22 5.39 2. 41 3 .14 5.20 2.38 3.07 5.06 2.35 3.02 4.94 2.32 2.98 4.85 20 10 % 5% 1% 2.97 4.35 8 .10 2.59 3.49 5.85 2.38 3 .10 4.94 2.25 2.87 4.43 2 .16 2. 71 4 .10 2.09 2.60 3.87 2.04 2. 51 3.70 2.00 2.45 3.56 1. 96 2.39 3.46 1. 94 2.35 3.37 30 10 % 5% 1...

Ngày tải lên: 06/07/2014, 05:20

... Research 10 4 Marketing Communications 10 5 Advertising 10 5 Sales Promotion 10 7 Public Relations 11 1 General Promotion 11 2 Personal Selling 11 5 Sales Training 12 2 Sales Motivation and Rewards 12 4 General ... 12 7 Summary of Marketing Communications Research 13 2 Summary 13 2 Research Issues 13 3 Marketing Planning and Strategy 13 6 Organizational Buying and Pu...

Ngày tải lên: 06/07/2014, 07:20

... cả 3 yếu tố: 1. Lợi ích của Cty 2. Lợi ích của khách hàng 3. Lợi ích của xã hội NHỮNG VẤN ĐỀ CƠ BẢN CỦA MARKETING 1. Những khái niệm cốt lõi của marketing 2. Quản trị marketing 3. ... marketing 3. Những đinh hướng phát triển của marketing 1. Những khái niệm cốt lõi của marketing Có nhiều cách định nghĩa Marketing khác nhau. Marketing là quá trình tổ chức l...

Ngày tải lên: 22/01/2014, 11:20

... THE ADVENTURES OF HUCKLEBERRY FINN CHAPTER 1 YOU don't know about me without you have read a book by the name of The Adventures

Ngày tải lên: 15/12/2013, 09:15

... logging 10 ,000 dubious hits per week is clearly far more popular than one with 1, 000 dubious hits per week. Even if the precise number is unknown, relative popularity is a valuable measure. 1 1 CHAPTER ✦ ... platform-specific version of Navigator 2 in February 19 96, Java was not available for Windows 3 .1 users until late in the life of Navigator 3. (Many 9 Chapter 1 ✦ JavaScrip...

Ngày tải lên: 17/01/2014, 08:20

... shops and looked at a great many dolls before they discovered her. THE LITTLE PRINCESS Chapter 1 1. Sara Once on a dark winter's day, when the yellow fog hung so thick and heavy in

Ngày tải lên: 21/01/2014, 13:20