... A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND (A CASE STUDY OF FAST FOOD RESTAURANTS)Master Thesis ... food restaurants in Sweden, but for the purpose of our study, MacDonald and Max hamburger will be taken into account. The result of this study could serve as a decision making tool to help fast ... memory.121.6 ORGANISATION OF THE STUDY The thesis consists of five chapters. The first chapter is the introductory part of this research and it talks about the objectives of the study and definition of...