... 14.11Managing Globally Dispersed TeamsManaging Globally Dispersed TeamsLevels of language skills among team membersPhysical distance among team membersCultural differences among team membersSome Terms in New Products Some Terms in New Products OrganizationOrganizationFunctional: People in business departments or functional areas are involved, and product development activity must mesh with their work.Project: The product innovation activity requires people who think first of the project.Matrix: Two people are likely to be involved in any piece of work: project manager and line function head.Options in New Products OrganizationOptions in New Products Organization1. Functional2. Functional Matrix3. Balanced Matrix4. Project Matrix5. Venture These are listed in increasing projectization, defined as the extent to which participants see themselves as independent from the project or committed to it.Figure ... OwnershipLeadership, at both senior and team levelsIntegration with business processesFlexibility Figure 14.8Issues in Team ManagementIssues in Team Management Team compensation and motivationMonetary vs. nonmonetary rewards?Processbased vs. outcomebased rewards?Closing the team downFive Conflict Management StylesFive Conflict Management StylesConflict ... Who Are the Team Members?Who Are the Team Members?Core Team: manage functional clusters (e.g., marketing, R&D, manufacturing)Are active throughout the NPD process.Ad Hoc Group: support the core team (e.g., packaging, legal, logistics)Are important at intervals during the NPD process.Extended Team Members: less critical members (e.g., from other divisions)CHAPTER 14CHAPTER 14DEVELOPMENT TEAM MANAGEMENTDEVELOPMENT TEAM MANAGEMENTMcGrawHill/IrwinCopyright ©2006 The McGrawHill Companies, Inc. All right reserved. Participants in the Product Participants in the Product Management ProcessManagement ProcessProject ManagerLeader, integrator, mediator, judgeTranslator, coordinatorProject ChampionSupporter and spokespersonMay be the project managerEnthusiastic but play within the rulesSponsorSenior executive who lends encouragement and endorsement to the championRationalistThe “showme” personStrategistLongerrangeManagerial often the CEOSpelled out the Product Innovation CharterInventorCreative scientist“Basement inventor” may be a customer, ad agency person, etc.Idea sourceFacilitatorEnhance team s productivity and outputFigure...