MI M2 M3 Ml M2 IVI3 Ml M2 M3 P
BAN TONG GIAM DOC
4.2. Phan tich SWOT:
Qua thuc trang d tren, chiing ta phan tich SWOT dl tim ra nhung dilm manh va diem yiu, CO hdi va thach thirc ciia VINAPACO.
* Diem manh:
- Nam trong viing trung tam ciia nguyen lieu Bac Bo, VINAPACO co 1 ngu6n nguyen lieu tuong d6i d6i dao va tap trung Viing nguyen lieu nay khong nhung chi dap img cho nhu cau hien tai ma ca khi cong sudt dSu tu moi san xu^t 250.000 tan bot/nam.
- Quy mo cua VINAPACO hien la Ion nhSt Viet Nam, co vai tro anh huong to Ion dSn thi
truang gidy trong nuac dac biet la giay m, vik. Tuy nhien so voi thi giai thi ch. 6 dang
chap nhan dugc (vira va nhd).
- Suat dau tu thap. trinh do cong nghe thuoc loai hang dau trong ca nuac, co chu trinh san xuat khep kin, di tir nguyen lieu tho lam tang tinh hieu qua va giam thilu 6 nhiem moi truang giup doanh nghiep phat triln bin virng. Day la dilu chi rieng VINAPACO co dugc.
- San pham dat chat lugng kha va cao cap, phii hgp vai yeu cau thi hilu nguai tieu dung, nam trong phan khuc 16m nhit cua thi truang giiy in, viet hien nay.
- Thuang hieu VINAPACO (trudc day la Bai Bang) la mot thuang hieu manh trong nude.
- Tai chinh lanh manh va cd ehieu hudng tang trudng trong nhirng nam tilp theo.
- Cd 1 trudng dao tao nghi giay ngay canh (la don vj nim trong VINAPACO) ban nua vdi be day kinh nghiem ban 20 nam san xuat, VINAPACO ed ddi ngu can bd cdng nhan vien lanh nghe.
- Vdn chii chiem 33% la ca eau vdn an toan, dam bao cho doanh nghiep cd thi phat triln ben vijng. trong khi dd chi sd nay ciia nganh chi d mire 20%.
* Diem yeu:
* Luc lugng lao ddng mac dii cd kinh nghiem nhung tinh chuyen nghiep chua cao, kha nang td chuc lam viec theo nhdm, nam bat cac mdi edn ban ehe, bg may edn kdng kenh chua phat huy bet hieu qua.
- Cac kiln thirc ve thj trudng edn ban ehe, he thdng phan phdi kem nang ddng, khdng edn phu hgp.
- Chu ky kinh doanh cay nguyen lieu dai, phu thuge vao tu nhien va xa hdi. - van boa doanh nghiep chua dii manh va edn nhieu diem chua phii hgp.
* Co hoi:
- Tdc do phat triln nin kinh te va eiia nganh cao.
- Nganh giay ddi hdi quy md dau tu Ion, khoa hgc ky thuat hien dai tao rao can cao ddi vdi eae ddi thii mdi xam nhap. Chinh vi vay. day la ca hdi cho VINAPACO la doanh nghiep dan dau vl quy md va kha nang tai chinh.
- Nhu eau sir dung giiy kha cao tang trudng manh phii hgp vdi kha nang ve may
thilt bi cua VINAPACO.
* Thach thuc:
- Dat nude bdi nhap, hang rao thue quan dan bj bai bo, gia mot sd vat tu nhu xang dau, dien tang eao do nha nude khdng edn quan ly vl gia .
- Vdn vay uu dai eham va khdng dii. Cac chinh sach uu dai ddi vdi nganh giay dan dan bi ddbd.
- Chinh sach nha nude cd nhirng quy dinh chat ehe vl lao ddng, ca chi quan ly. - Cd nhieu ddi thu trong nganh trong do cd ddi thii manh nhu Giay Tan Mai.
Qua viec phan tich tren ta thay VINAPACO la doanh nghiep tuy edn nhung dilm ban chi xong la mot don vi cd nhilu tilm nang, cd sire canh tranh Idn nhat trong nude d thdi dilm hien tai cung nhu trong thdi gian tilp theo.
4.3 Tieu chi phan khuc
Vdi quy md san xuat Idn VINAPACO chi san xuat giay in giay vilt dudi dang cudn la chu yiu, san pham giay cudn la nguyen lieu san xult cho cac don vi san xuat khac dl ra san pham tieu dimg eho xa bdi.
Theo cac bien cbii yeu de phan khuc thi trudng tu lieu san xuat nhu d phan 2.4.2 ta thay nhirng yeu td tinh hudng va dac diem ca nhan khdng cd net dac biet trong thi trudng san pham giay bdi day la thi trudng tieu thu giay khdng mang tinh khan cap, cd irng dung dac biet hay Idng trung thanh cua ngudi mua. Vdi cac yeu td ve nhan khau hgc trong thi trudng giay khdng cd y nghTa rd ret: chiing ta cd the chia ra lam 3 khu vuc: Bac, Trung, Nam. Song nlu xet vl khach hang thi khach hang tai 3 mien deu tuong ddi gidng nhau ve sd lugng va quy md: moi vimg deu cd nhieu khach hang trong dd cd khach hang Idn, nhd.
Theo biln khai thac: Moi khach hang trong thi trudng giay dIu su dung nhieu binh thuc cung irng nen nlu phan khuc thi trudng theo each nay td ra khdng phii hgp.
Trong xa hdi thuang phan ra lam 3 ihng lap: Ngheo. trung luoi va giau cd trong dd tang
Idp trung luu thuong chilm sd ddng. Tuong irng vdi 3 tang Idp nay se cd Idp ngudi cd nhu cau khac nhau vl chat lugng la thap, trung binh kha va cao cap. Giay in viet la mot hang thilt yiu cho eugc sdng song ty le mua sam chiem khdng Idn ( neu tinh binh quan theo dau ngudi ehi khoang 30 - 40.000 ddng/ngudi nam edn nlu xet cho ddi tugng sir
dung nhilu nhu hgc sinh, sinh vien, vien chuc thi khoang 150 - 250.000 ddng/ngudi nam) eiing vdi thai do tieu dung la coi trgng viec hgc tap va hinh thuc nen sd ngudi tieu diing nhung san pham cd chat lugng kha se chilm sd ddng. Ngoai ra cd mot lugng giay in chat lugng thap dugc san xuat dl diing de lam giay gdi bgc Idt hoac vao muc dich tdn giao tin ngudng nhu lam giay tiin vang, vang ma.
Theo dilu tra tinh toan nam 2005 nhu cau chat lugng giay kha chilm 60%, eao cap chilm 15% , loai chat lugng giay trung binh chilm 15% va giay cap thap chilm 10%. Tuong ung vdi nhu eau eua ngudi tieu diing, cac nha san xuat cung se mua cac loai gily lam nguyen lieu theo ty le ndi tren vi thi chiing ta phan khuc thi trudng lam 4 doan:
Thj trudng giay cao cap; Thi trudng giay loai kha; Thj trudng giay loai trung binh. Thi trudng giay loai thap.