Dear Sirs/Madams,
I am now conducting a research on the impact of consumer ethnocentrism, perceived price and perceived quality on willingness to buy local household products of Vietnam customers in Ho Chi Minh City.
Hopefully you could have time to help answer some following questions. Please note that no answer is right or wrong, but all your answers will be valuable for my study. All customers’ information will be kept unrevealed, and will be used for research purpose only.
Thank you very much!
Survey instructions:
- Questions designed to collect the answer of all survey questions on the five-point Likert scale (1= strongly disagree; 5 = strongly agree) and demographic information at the end.
- Please start the screening question before you do the main part. If you answer Yes for screening question, please do the next parts. If No, thank for your participations. Stop here, enjoy your time!
Survey explanation:
Ethnocentrism is defined as the universal proclivity for people to view their own group as the center of the universe, to interpret other social units from the perspective of their own group, and to reject persons who are culturally dissimilar while blindly accepting those who are culturally like themselves
Consumer Ethnocentrism is defined as a unique form of ethnocentric in marketing, it is
“the beliefs held by consumers about the appropriateness, indeed morality of purchasing foreign-made product and the loyalty of consumers to the products manufactured in their home country.” Consumer ethnocentrism has a direct and negative impact on consumers' purchase intention towards foreign products.
A. SCREENING QUESTIONS
Have you ever buy any local household plastic products (plastic baskets, plastic tub, plastic chairs, any plastic products using in house)?
Yes No
If yes, do next parts. If No, stop here. Thank you!
B. MAIN QUESTIONS
No Constructs Questions Strongly Disagree Disagree Uncertain Agree Strongly Agree
1 Consumer ethnocentrism
1. Only those products that are unavailable in Vietnam should be imported.
2. Vietnamese products, first, last, and
foremost.
3. A real Vietnamese should always buy Vietnamese-made products.
4. Vietnamese should not buy foreign products, because this hurts Vietnamese business and causes unemployment.
5. It may cost me in the long-run but I prefer to support Vietnamese products.
6.Vietnamese consumers who purchase products made in other countries are
responsible for putting their fellow Vietnamese out of work.
2. Perceived Price
7. Local household plastic products is reasonably priced.
8. Local household plastic products offers value for money.
9. Local household plastic products is a good product for the price.
3. Perceived Quality
10. Local household plastic products has consistent quality.
11. Local household plastic products is well produced.
12. Local household plastic products has an acceptable standard of quality.
4. Willingness to Buy
13. I would be willing to buy local household plastic products if it is available at the store.
14. I would recommend local household plastic products to friends or relatives.
15. I would buy local household plastic products even if there is another brand at the same quality and price.
C. Demographic Questions:
16. Gender Male Female
17. Age
< 21
21 - 30
18. Income
31- 45 > 45
< 9.000.000 vnd
>= 9.000.000 vnd
Survey 2.2. Local household electric products Survey instructions:
- Questions designed to collect the answer of all survey questions on the five-point Likert scale (1= strongly disagree; 5 = strongly agree) and demographic information at the end.
- Please start the screening question before you do the main part. If you answer Yes for screening question, please do the next parts. If No, thank for your participations. Stop here, enjoy your time!
Survey explanation:
Ethnocentrism is defined as the universal proclivity for people to view their own group as the center of the universe, to interpret other social units from the perspective of their own group, and to reject persons who are culturally dissimilar while blindly accepting those who are culturally like themselves
Consumer Ethnocentrism is defined as a unique form of ethnocentric in marketing, it is
“the beliefs held by consumers about the appropriateness, indeed morality of purchasing foreign-made product and the loyalty of consumers to the products manufactured in their home country.” Consumer ethnocentrism has a direct and negative impact on consumers' purchase intention towards foreign products.
A. SCREENING QUESTIONS
Have you ever buy any local household electric products (electric fan, television, hair dryer, iron, any electric products using in house)?
Yes No
If yes, do next parts. If No, stop here. Thank you!
B. MAIN QUESTIONS
No Constructs Questions Stro
ngly Disagree Disagree Uncertain Agree Strongly Agree
1 Consumer ethnocentris m
1. Only those products that are unavailable in Vietnam should be imported.
2. Vietnamese products, first, last, and foremost.
3. A real Vietnamese should always buy Vietnamese-made products.
4. Vietnamese should not buy foreign products, because this hurts Vietnamese business and causes unemployment.
5. It may cost me in the long-run but I prefer to support Vietnamese products.
6.Vietnamese consumers who purchase products made in other countries are
responsible for putting their fellow
Vietnamese out of work.
2. Perceived Price
7. Local household electric products is reasonably priced.
8. Local household electric products offers value for money.
9. Local household electric products is a good product for the price.
3. Perceived Quality
10. Local household electric products has consistent quality.
11. Local household electric products is well produced.
12. Local household electric products has an acceptable standard of quality.
4. Willingness to Buy
13. I would be willing to buy local
household electric products if it is available at the store.
14. I would recommend local household electric products to friends or relatives.
15. I would buy local household electric products even if there is another brand at the same quality and price.
C. Demographic Questions:
16. Gender Male Female
17. Age < 21 21 - 30
31- 45 > 45
18. Income
< 9.000.000 vnd
>= 9.000.000 vnd
APPENDIX 3: SURVEY QUESTIONNAIRE (VIETNAMESE VERSION)