Các biến quan sát trong thang đo thành phần
“Thói quen” Ký hiệu Tham khảo
1. Việc s3 d/ng Tiktok đ mua sBm đ tr thnh th5i quen của tôi.
TQ01
Venkatesh v cộng sC (2012)
2. Tôi nghiện việc s3 d/ng Tiktok. TQ02 3. Tôi chBc chBn phi s3 d/ng Tiktok khi
mun mua sBm.
TQ03 4. Việc s3 d/ng Tiktok đ tr thnh phn xạ
của tôi.
TQ04 5. Tôi xem Tiktok l lCa chọn tt đ mua
hng.
TQ05
5.Thang đo thành phần “Marketing” Các biến quan sát trong thang đo thành phần “Marketing”
Ký hiệu
Tham khảo
1. Cc video qung co trên Titok r:t th6 v< MA01 Balanco et al (2010), NguyUn Duy Thanh v ctv. (2013), Tsang et al. (2014), Ashmawy (2014)
2. Qung co qua Tiktok c5 t4nh gii tr4.
MA02 3. Qung co qua Tiktok c5 nhiu điu
th6 v< hơn so v!i cc qung co truyn thông khc.
MA03
4. Nội dung của cc qung co qua Tiktok r:t vui.
MA04 5. Th4ch qung co qua Tiktok v' t4nh
tương tc cao.
TÀI LIỆU THAM KHẢO (Nguyễn Vũ Minh Thư) A. Tiếng Anh
Çankırı Karatekin Üniversitesi, D., & Aden Dirir, S. (n.d.). Investigating the
impact of TikTok on the generation Z buying behavior and their insight of selecting brands Assessing the impact of trade bloc on financial Institutions. View project Project Management View project Investigating the impact of TikTok on the generation Z buying behavior and their insight of selecting brands. https://doi.org/10.13140/RG.2.2.19845.22249
Consumer Decision Process (Buyer Decision Process). (n.d.). Retrieved
March 30, 2022, from https://www.iedunote.com/buyer-decision-process Green, D., Polk, X. L., Arnold, J., Chester, C., & Matthews, J. (2022). The
Rise Of TikTok : A Case Study Of The New Social Media Giant. 8, 2–7.
https://doi.org/10.18639/MERJ.2022.9900063
Ma, J., & Yu, S. (2021). The Future Development of E-commerce in Tiktok.
NRF | What is ‘TikTok made me buy it’? (n.d.). Retrieved March 29, 2022,
from https://nrf.com/blog/what-tiktok-made-me-buy-it
Pramita, N. C., Bahri, S., & Pramita, N. C. (2022). THE EFFECT OF
REFERENCE GROUP , ONLINE REVIEW AND PRODUCT RETURN. 23(1), 3399–3408.
Qazzafi, S. (n.d.). CONSUMER BUYING DECISION PROCESS TOWARD
PRODUCTS. International Journal of Scientific Research and Engineering
Development 2, . Retrieved March 30, 2022, from http://www.ijsred.com
Svatosova, V. (2013). Motivation of Online Buyer Behavior. Journal of
Competitiveness 5, (3), 14–30. https://doi.org/10.7441/joc.2013.03.02
Fashion Industry – Case Study for House of Halla Oy Author ( s ) Oona Willman Degree Bachelor of Business Administration Report / thesis title TikTok As a Tool for International Growth in the Fashion Indust.
Li, C., Zhu, L., & Phongsatha, T. (2021). Factors Influencing Consumers Purchase Intention Throught Tiktok of Changsha , China Residents. AU-EJournal of
Interdisciplinary Research, 6(2), 113–124.
Simanjorang, R., & Nawawi, Z. M. (2021). Bustechno : Journal of Business and
Technology THE ROLE OF SOCIAL MEDIA TIKTOK IN INCREASING THE INTEREST IN ENTREPRENEURSHIP IN THE MILLENIAL GENERATION.
http://bustechno.ridwaninstitute.co.id/index.php/jbt/http://bustechno.ridwaninstitut e.co.id/index.php/jbt/issue/current
Vinerean, S., Tichindelean, M., Cetina, I., & Dumitrescu, L. (2013). The Effects of Social Media Marketing on Online Consumer Behavior. Article in International
Journal of Business and Management, 8(14).
https://doi.org/10.5539/ijbm.v8n14p66
Kusumaningtyas, D. (2022). TIK TOK SHOP : QUALITY SYSTEM AND
MARKETING MIX ON CONSUMER SATISFACTION OF ONLINE. 877–887.
View of THE IMPACT OF FACEBOOK ON YOUNG CUSTOMERS’ BUYING ATTITUDE IN THE DIGITAL TRANSFORMATION AGE. (n.d.). Retrieved April
21, 2022, from https://jst.iuh.edu.vn/index.php/jst-iuh/article/view/947/395