16
Lpi ich ciia hoat dong M&A dupc den véi mot phuoiig trinh toén hpc siip nhap thénh céng, thi gia tri. thu dupe khong phiii lii tong gia tri. hat doanh nghi(p liic déu cong go"p lmi ma sC hin hon. PM chénh l3ech nity gpi la giii tri. cong hu6ng. Gia tri. cong hudng l3 mot yéu to rtt quan trong den mot thérib cong ciia thuong
Khi tién hérib M&A, moi bfin tham gia tuy theo chien lupc ph:it trién sC cé nhfmg m;;c tiéu khéc nhau.
Biéu di5 1. 1. Céc muc tiéu khi thy hi M&A (nguc›n. Cong ty KPMG) [36J
Va sau diy la mot so lpi ich md M&A cé tbé dem l;;i cho cite ben:
Chac chan sé lu9rig tham gia ‘rim di khi cé in t vp s:ip nha( p ho(ac h9p
cite céng ty von la doi tbii c;gih tranh trén thuong truimg; ciing cé nghia la
sfrc néng c;jnh tranh khong
nhiiog lién quan ink cii thi truiing néi chung sC dupe ha. nhi§t. Hon nfia, tu duy ciing tbang (win—win ) dang ngay ciing chiem uu tbé so véi tu duy cii kg--tbua (win—lose). S:ip nh(ap d Jo nén mot
17
nhau. ngu’‹›c lai tat ca chi cung chung iriot inuc tiéu phuc vu khach han a tot h‹ n va eiam chi phi de tao lot nhu(a n cao va bén viing. tham chi cac cong tJ lin co
the ngoi lat ver nhau de thuong lu’c›ng phuons an sap nhap nham tang curing sfrc
manh kinh té va v| the canh tranh trén th| trir‹ ns. Chinh vi xu the xoa bfi b‹ri doi
thfi canh tranh trén th| tru‹ ng init hoat dong sap nhap trong cac nganh dién ra kha soi noi,
i uc
do( tap trung cfia thi tru'éng cao va cac “n I lcin duoc hu‹ins nhung uu the iia doc quyén nhoin.
1.4.1.2. Nang cao hi(u qu:i va tiét ki(m chi phi.
Thong qua sap nhap va iiiua lai, cac cong ty co the tang cu6ng hieu qua kinh Ie nhc qui mo (Economic of Scales), giain chi phi co dinh, chi phi nhan cong, chat lpc nhiing gia tri tinh ttiy nhat tit doi ngii hop nhat ciia hai cong ty ve he thong Marketing, biin hang. phan phoi san pham, gram chi phi huy done von trén th| tru6ns. Cac cong ty con co the bo sung cho nhau ve ncuon luc va cac the manh khac nhau nhu thuong hieu, thong tin, bi quyét, day chuyén cfing nghe. c‹i sc khach
ang. hay tan dung nhiing t:ii san ma 'i con t chua std dung hét gia tri.
Ben canh do. kha nans tiét gram so lucing nhan vién vcii quy trio lcin va cac khoan tiét kiein chi phi tu viec loai bo nhiing yéu to triing lap ciia hai cfing ty nhu he thong phan phoi. tiép thi, cac tru sit, he thong iriang irniy tinh. . .Do do giup lain tang doanh thu, l pi nhuan i a gia tan u gia tri cho co dons.
1.4.1.3. Gi:tin diriyc chi phi gia nhap th j tririrng.
Gia nhap nhung linli vuc niki, thi tru‹ ns wet la diéu vo ciing ton kéiii. tu viec phai xay dung tru s‹ . inua sam tai san. nghién cilu ph:it trién san pham. xiiy dung chién lu‹ic thu hut khach han u. . ., néu tién hanh tfrng bu‹ic nhu vav se mat nhiéu nain nicii co the tiin du pc mot vi tri nhat dinh fi linh vuc. th i trucing in‹ii; do la chua ké den nhuns rao can khi era nhap thi truéng nhu cac doi thu canh tianh hi(n co tai thi trucing do hay nhung rao can ve phap luat. thu tuc hanh chinh. Vi vay. hong qua viec sap nhap ho)ac iri ua lai cong ty dane hoat dong trén th i tru‹ing do co
thé giup nhanh chong tham nhap thi triicing rna lii tiét kiem du’pc nhiéu chi phi. biii co thé tan duns dupc iiioi thu san co cfia cong ty muc tiéu.