- Sir uyen chuyen linh boat.
Mau chot ciia chien luge thi trirong muc tieu dan le la tranh doi dau voi cac cong t}' Ion. Doanh nghiep ap dung phuong phap nay chon mot phan khuc thi truong nham phuc vu nhu cau cua thi truong do mot each toan dien ban cac doi thu canh tranh khac. Trong tirong lai, ho by vong se phat trien thanh mot doanh nghiep manh. c6 nhung thi truong thi muc tieu cu the, va c6 du uy tin ve chat lugng dich vu doi voi thi truong do.
Chien luge phan biet san pham nham huong nhu cau cua nguoi tieu dung du lich tren thi truong muc tieu vao mot san pham dang luu hanh ma tieu chuan cua no khac voi san pham cung loai khac. Chien luge nay thuong su dung cac phuong tien truyen thong de quang ba, tang tan suat quang cao lam cho thi truofng muc tieu nhan thuc ro dugc sir khac biet cua san pham. Sir khac biet nay phai trinh bay mot each de nhan biet. noi trgi, eo diem nhan lam cho khach de dang nhan thay. V i du, mot cong ty lu hanh quang cao chuong trinh du Heh gia trgn goi, nhung khac voi doi thu canh tranh la kliach hang khong phai mua bao hiem. Co nhieu san pham du lich khac nhau cua cac nha cung cap khac nhau de ban cho cac doi tugng mua khac nhau: nguai mua la khach du lich, nguoi mua la cac ca quan to chuc. nguofi mua la cac dai ly lu hanh. V i du, san pham khach san khi ban cho khach la nguai tieu dung, thi can tap trung lam noi trgi sir khac biet cua cac tieu chuan sau: