X Su thu dich Tinh huu ngh
3. St/hoi tu cua cac ky thuat truyen thong
Mdt vai phuong tien truyen thdng luu giu hay cac thiet bi
tru\<5n phat thdng tin duoc de cap de'n a tren ihudc \-i cac ky
thuat truvdn thdng khac nhau. Tuy nhien mdi quan he gitta
chung khdng phai la su tha\ the hay ddi Up. mac du a dd cd mdt
khdi luong ldn chdng cheo cac chuc nang qua ky thuAt truyin
thdng khac nhau. Vi du. tdng .sd phat hanh cua to bao tang len
thay the sau su ra ddi cua vd tuvin va con sd na> tham chi cao
hon khi sd luong cac dai truyen hinh cap tang len. Khan gia cua
dai phat thanh cung md rdng hon. Sau su xuat hien cua mang
Internet, tdng sd phat hanh cua cac td bao va tap chi' lien tii'p
tang lin.
D«i\ la bdi \ i sd' luong thdi gian va tiin bac duoc sir dung vao cac phuong u£n t r u \ i n thdng dang tang len theo ham mu. ket qua la su bung nd phuong tien tru y in thdng. D iiu na> d in d i n viec sir dung rdng rai cac phuong tien tru>in thdng luu giu ma l<in luot d in de'n n h iiu cac thii't bi truyin phat Cung nhu th£.
co so may tinh dang phat m en voi mdt tdc dd nhanh chdng. Vi \Sy mac du cac loai khac ciia ky thuat truyin thdng da \ i dang
m d rdng nhung > iu c iu ddi vdi c ic phuong tiin tru> in thdng cung ngay cang tang.
Chuong 7: Tuong lai cCia t y thu$t truyin thdng 111 Trong quA khur, chung ta cd the dgi cac thdng tin mdi nhA't tir cac bAo bu<Si sAng va burii tdi. Tuy nhien ngAy nay. ben canh viec doc hao thi chung ta cung mud'n truy cAp cac loai thdng tin khac mdt cach nhanh chdng han ntfa. Nhd vao su doi hdi ddi vdi sir truydn phat thi chung ta se phat tridn cach su dung cua cac phuang ti6n truydn phat khac.
Ben canh viec gia tang cAc yCu cAu dd'i vdi phuang tien truydn thdng, nhung nhu cAu vd viec truydn phat cung tAng len. Tftm ly bAy dAn thuc giuc chung ta bAn luAn cAc chu dd hay sd thfch mil chung ta cung cd chung. BOn canh dd, chung ta thich tao ra nhQng thtf khAc ngohi nhurng cdi gid'ng nhau. VI the' mdt chu dd ndng hrfi cd thd dd diing truydn qua cAc phuong tiOn truydn thdng khac nhau. Cung nhu vAy thi nhung chu dd ma xuA't hidn tren tA't ca cac phuang tidn truydn thdng se trd thanh dd tAi cho cAc cudc tranh luAn hAng ngAy cua chung ta. Vi thd khi dai truydn hinh thdng bAo cudc bAu cir tdng thdng thi bao chi va dai phat thanh se ngay lAp turc thdng bao theo vA 110 se dugc thao luAn mdt cach sdi n6i tren cAc tap chi, sach va trdn mang Internet.
Ky thuat truydn thdng lAm cho viec sir dung su hoi tu cac phuang tien truydn thdng trd thAnh nhirng chu dd ndng bong. Mdt bd phim hoat hinh Disney khdng chi 1A mdt bd phim. Mdi mdt loai san phflim vA chidn dich quang cao cung se dugc gidi thieu ciing mdt luc. Su hdi tu cac ky thuat truydn thdng tao ra mdt cam giac m anh vA tao ra nhidu lai nhuAn. Vi vAy, khi vd kich Mulan dugc trinh chie'u thi nhurng hue tugng nhd va cac san phflim cd lien quan khAc dugc san xuAt vA cAo sach 10 triOu USD dd'i vdi Disney.