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108 Phuang tien truyen thdng trong ky nguyen cdng ngh£ thdng tin
2.2. Tap chi
Tap chi' la mot phuang tien truyen thdng chuyen nganh dap umg yeu cau cua chung ta ve thong tin, giai tri. kien thuc va tri thurc. Giong nhu bao chi', no ghi lai van ban va do hoa tren giay. no duoc xuat ban mot cach dinh ky va de mang di khap noi. Tuy nhien su khiic biet chinh giua 2 loai nay la tap chi' chuyen ve nhung nganh dac biet trong khi bao chi' chi tap trung vao viec thong bao thong tin.
Xu huong phat trien tuong lai cua tap chi hoan toan giong nhu doi voi nhung cuon sach. Sir khac biet chinh giua chung la nhurng to tap chi trudc day tap trung vao cac chuyen nganh trong khi sau nay lai tap trung vao cac chu de. Lay chat ban dan lam mot vi du. mot tap chi' co the mo ta mot cach dinh ky bat cur mot thong tin nao hay mot bai bao nao co lien quan den chat ban dan nhu la mot phan noi dung cua no. Tuy nhien mot cuon sach chat ban dan se thao luan rieng re nhung khi'a canh cua chat ban dan.
2.3. Dai phat thanh
Muc dich dau tien cua dai phat thanh la cung cap thong tin va giai tri qua giong noi va am nhac duoc truydn tren song vo tuyen dien. Vdi cac thiet bi phu hop thi bat ky mot loai thong diep nao cung co the duoc nhan vao bat kv mot thdi didm nao va d bat ky dau.
Dung luong hien nay cua phat thanh quang ba bi gidi han vdi giong noi va am nhac. Nhung trong tuong lai. 4 phuong tien truyen thong cua van ban. do hoa, giong noi va am nhac cd the duoc cung cap cung mot luc. May thu sau do se la FDA vdi chuc nang cua dai phat thanh.
Chuong 7: Tuong lai cua ky thudt truydn thdng 109
2.4. Truyen hinh
Truyen hinh tap trung phan ldn vao viec cung cap thong tin va giai tri cho cong dong, vdi viec cung ca'p kien thuc va tri thurc nhir la mot nhiem vu thu hai. No truyen 6 phuang tien truydn thong su dung ca phuang phap khong day va co day va la mot xu hudng cua phuang tien truydn thong ngay nay.
Mot net dac biet la nhung ngudi xem phai nhan cac chuong trinh d nhung noi cd dinh. Ben canh do, thdi gian chieu va noi dung cua nhung chuong trinh duoc sap xep lich bdi cac dai truyen hinh.
Trong tuong lai, cac dai truyen hinh se phat trien cac dich vu video theo yeu cau (VOD) ma co the lam cho chung ta tu do lua chon cac chuong trinh chung ta muon xem. Didu nay co nghTa la bat ky ngudi nao co the chon bat cu mot chuong trinh nao vao bat ky thdi gian nao va d bat ky dau.
2.5. Mang Internet
Loai thu 5 cua ky thuat truydn phat thong tin, Internet, phan ldn cung cap thong tin va kien thuc, vdi viec dap ung nhung yeu cau cua chung ta cho giai tri va tri thurc nhu la chuc nang thur hai.
Hien nay, m ang Internet phu thuoc vao truyen phat co da\ ghi lai 5 phuong tien truyen thong cua van ban, do hoa. giong noi, am nhac va hinh hoa. Vdi su xuat hien cua mang Internet bang rong thi video cung co the duoc cung cap.
Mang Internet bang rong d trong mot giai doan thi nghiem d Dai Loan. Trong tuong lai khong xa, vdi nhieu ngirdi sir dung