X Su thu dich Tinh huu ngh
98Phi/ong ti$n truyin thdng trong ty nguyen cdng nghi thdng tin
1.1.1. Sdch truySn thdng (Traditional books)
Thudt ngu “sdch truydn thdng” c6 lidn quan dd'n khdi nidm chung cua chung ta vd sdch - mdt phuong tidn truydn thdng luu giur ma ghi van ban va tranh anh trdn nhurng trang gid'y. Bdy gid n6 cung la mdt dang chu ydu cua sach.
Chung ta thudng xem nhung quydn sdch nhu la mdt thur tdi san van hod quan trong bdi vi chung c6 th i ghi lai va luu giur vfln ban. dd hoa va su hidu bidt cua loai ngudi trai qua hang nghin ndm. Nhu vdy, nhung quydn sdch da nhdn ducx rdt nhidu su tdn trong trong mdt thdi gian dai.
Tuy nhidn, thdi gian trdi qua thi nhOmg ddc didm cua sdch
thay d6i sao cho phu hop. Bdn canh vide cung cdp su hidu bidt va thdng tin thi chung cung cung cd'p vide giai tri va da trd thanh mdt thu hang van hoa. Ngay nay, chung phai canh tranh va dua vao nhirng hang van hoa khac do tdn tai. Vi tri cua sdch khdng gidng nhu xua nua.
1.1.2. Truy&n tranh (Comics books)
Loai ihur hai cua sach la truyen tranh ma phdn lcm sir dung nhirng trang gia'y dd thd hidn nhirng buc tranh minh hoa ciing vdi ldi kd. Truydn tranh md ta nhung ndt n6i bdt cua nhirng bidu hidn didn dat bang hinh tuong va doc bang cach nhin vao nhung buc tranh. Gidng nhu nhung truydn tranh mdt thdi phd bidn. Kucryon Shinchyan. Slam Dunk va Detective Kindaichi J r's Cases, chung sir dung nhung burc tranh va ldi van sinh ddng dd truydn tai ndi dung, vi thd thu hut duoc rd’t nhidu ddc gia,
Nhung quy^n sdch truydn thdng midu ta ndi dung vdi ldi van trong khi d6 nhung quyd’n truydn tranh lam thd- vdi tranh
Chuong 7: Tuong lai cua t y thu$t truydn th in g 99
anh. Vf du, khi hoa si vS mdt ngon nui va them v&o v^i ddm may 6 bCn trdn thi chung ta bie't day la mdt ngon nui vd cung cao. Khi hoa si mud'n chi ra rang mdt ngirdi dan dng dang ngu thi anh ta se sir dung “zzz” de the hien dieu do. Ne'u nhurng tac gia cua Kueryon Shinchyan hay Slam Dunk da sir dung ldi van mdt cach kh6 khan ngay tir khi bat dau thi chung khdng the qua ph6 bie'n. D6 la bafi vi vai hanh ddng, tinh cam hay tham chi' nhung tinh huA'ng khdng the’ miCu ta vdi nhung ldi van mdt cach hieu qua nhu la vdi nhung hue tranh. BCn canh dd, tdc dung cua nhQng ldi van khdng true tie'p nhu drt hoa. Mflc du nhan vat chinh trong Kueryon Shinchyan chi ia mdt dura tr£ hoc m5u gi£o nhung nd thfch ngAm nhttng cd gdi dep. N6'u hoa sT v6 mdt cd gido xinh dep v& Shinchyan vdi anh mat rue rd cua nd thi ngudi doc se bie't dugc y dinh cua tdc gia ma khdng cdn nhung ldi van ti mi khac.
Truyen tranh mieu ta ndi dung vdi nhurng burc tranh. Ngudi doc nhin vao nhung burc tranh dd hidu tdc gia mud'n mieu ta c£i gi. Doc tranh cd thd giam de'n mure tdi thie’u sir c£n thie't dd'i vdi nhffng ldi van ti mi bdi vi the' he sau y6u c£u ca sir hidu bie't va tri thurc. Vi du, khi sir dung tir “ phien m udn” de mieu ta tam trang cua mdt con ngudi thi ngudi doc phai hieu dugc nghla co ban cua tCr “ phidn m u d n ” , nd ia mdt phdn cua su hidu bie't. Ben canh dd, ngudi doc c&n tri thurc de phan biet nhung tir “ phidn m ud n” , “dau kh6” , *‘bu6n rdu” hoac nhung tCr khde mieu ta tinh cam gid'ng nhu the' trudc khi anh ta cd thd hidu to&n bd nghla cua tir ‘‘phidn m u d n ” .
Tuy nhien. dd mieu ta mdt hanh ddng - gid'ng nhu mdt ai dd dang dting len. ddi mu, m d ciia va di ra ngoai - khdng lien quan