... mates -3 - CH A PTER About Unique Selling Proposition 1.1 W H A T I S U S P ? “Sell your U SP” ! M ost business people have heard the term U nique Selling Proposition (USP) bandied about, often ... Differentiate and (Unique Selling Proposition) Grow Rich: The - Eric Graham -6- Critical Importance of a Strong USP The high quality ƯSP is based on a high m argin, lower volum e philosophy This USP is often ... bodies in eight ways") W ith the USP, he built those products and companies into billion dollar giants A nd from 1960’s, the w orld know the term inology Unique Selling Proposition A fter that, m...
Ngày tải lên: 26/03/2015, 08:47
... and buy it Was it the Unique Selling Point, the rational benefit of the product, that impressed you? Or was it the Emotional Selling Point? - the modern replacement for the USP, working directly ... person, let alone acted upon Obviously, it is neither a Unique nor an Emotional Selling Point you should be searching for but an Engaging Selling Point (EnSP) – the attribute of your product or ... some ways unique Each product demands its own set of rules The customers they’re trying to attract have their own set of rules Each product demands – and possesses – its own Engaging Selling Point...
Ngày tải lên: 30/11/2016, 18:58
định hướng phát triển và giải pháp cho hoạt động Selling Online ( bán hàng trực tuyến ) Tại Thành phố Hồ Chí Mình.pdf
... động Selling Online TP Hồ Chí Minh 7 CHƢƠNG I: CƠ SỞ LÝ LUẬN VỀ BÁN HÀNG, SELLING ONLINE MƠ HÌNH SELLING ONLINE HIỆN NAY Chƣơng trình bày vấn đề bán hàng, Selling Online, lĩnh vực hoạt động Selling ... cứu thực trạng Selling Online; thứ từ việc phân tích ngƣời tiêu dùng sử dụng dịch vụ Selling Online Từ kết luận việc xem xét mơ hình Selling Online thành cơng, đề xuất mơ hình Selling Online ... hàng Selling Online Thơng qua xác định hình thức bán hàng Selling Online đƣợc sử dụng Ngồi ra, việc nghiên cứu cơng cụ hỗ trợ cho hoạt động Selling Online yếu tố tác động đến hoạt động Selling...
Ngày tải lên: 25/09/2012, 16:31
marketing selling- jossey bass
... Marketing: Take Action PA R T T H R E E EIGHT Contact Potential Clients Selling Services: How Do You Sell You? Rainmaker? Value-Added Selling You Have an Appointment—Now What? Other Meeting Places Contracts ... particular place and of a particular size So the hardware store owner is selling solutions: holes As consultants we are in the solution -selling business How the Ps relate to consulting? Let’s look at ... a very healthy attitude about marketing and selling her services When she learned that I was writing this book, she said, “Marketing is all about selling yourself and you need to use what you...
Ngày tải lên: 23/10/2012, 11:23
Bí kíp bán hàng selling for dummies
... với khách hàng selling for dummies 10 BÍ QUYẾT DỨT ĐIỂM VIỆC BÁN HÀNG (tt) Xác nhận tất chuyện Hãy đề nghò khách hàng đònh Kể với họ người khác Nhất quán Hãy sản phẩm sản phẩm selling for dummies ... đồng tiền” “Yêu tiền lợi dụng người” Biết đầu tư cho trí tuệ việc đầu tư quan trọng selling for dummies 11 selling for dummies 12 ... lên Nói nhiều, nghe Sử dụng lời nói giết chết việc bán hàng Không biết nào dứt điểm việc bán hàng selling for dummies 10 KHUYẾT ĐIỂM CỦA NGƯỜI BÁN HÀNG (tt) Không biết làm cách dứt điểm Thiếu chân...
Ngày tải lên: 06/11/2012, 17:26
Thực trạng, định hướng phát triển và giải pháp cho họt động selling online tại TP.HCM
... động Selling Online TP Hồ Chí Minh 7 CHƢƠNG I: CƠ SỞ LÝ LUẬN VỀ BÁN HÀNG, SELLING ONLINE MƠ HÌNH SELLING ONLINE HIỆN NAY Chƣơng trình bày vấn đề bán hàng, Selling Online, lĩnh vực hoạt động Selling ... cứu thực trạng Selling Online; thứ từ việc phân tích ngƣời tiêu dùng sử dụng dịch vụ Selling Online Từ kết luận việc xem xét mơ hình Selling Online thành cơng, đề xuất mơ hình Selling Online ... hàng Selling Online Thơng qua xác định hình thức bán hàng Selling Online đƣợc sử dụng Ngồi ra, việc nghiên cứu cơng cụ hỗ trợ cho hoạt động Selling Online yếu tố tác động đến hoạt động Selling...
Ngày tải lên: 23/11/2012, 11:31
Xác định phương hướng phát triển, xây dựng mô hình Selling online và các giải pháp để phát triển kênh mua sắm này
... động Selling Online TP Hồ Chí Minh 7 CHƢƠNG I: CƠ SỞ LÝ LUẬN VỀ BÁN HÀNG, SELLING ONLINE MƠ HÌNH SELLING ONLINE HIỆN NAY Chƣơng trình bày vấn đề bán hàng, Selling Online, lĩnh vực hoạt động Selling ... cứu thực trạng Selling Online; thứ từ việc phân tích ngƣời tiêu dùng sử dụng dịch vụ Selling Online Từ kết luận việc xem xét mơ hình Selling Online thành cơng, đề xuất mơ hình Selling Online ... hàng Selling Online Thơng qua xác định hình thức bán hàng Selling Online đƣợc sử dụng Ngồi ra, việc nghiên cứu cơng cụ hỗ trợ cho hoạt động Selling Online yếu tố tác động đến hoạt động Selling...
Ngày tải lên: 01/04/2013, 10:35
Selling activities of Ha Trung Plastic Technology JSC
... the cost of selling to an existing customer group( selling by phone rather personally visiting small customer) The third is more customized selling- companies may add a channel whose selling feature ... successful at selling The selling concept is practiced most aggressively with unsought goods goods that buyers normally not think of buying, such as insurance and funeral plots The selling concept ... background 1/ Selling: Selling is a process by which one person guides other people's behavior along a path in a desired direction, culminating in the purchase of a product or service.Good selling...
Ngày tải lên: 16/04/2013, 08:07
Proposition pour la construction et le développement de la marque de Taxi Vinasun
... de la marque du Vinasun Taxi est perỗue par les usagers A partir de cela, je formulerai quelques propositions au Vinasun Taxi pour l’aider lancer et construire sa marque et faire connaitre sa nouvelle ... la marque sont encore limitées que je dois enrichir de plus en plus Mon mémoire est intitulé « Proposition pour la construction et le développement de la marque de Taxi Vinasun » et se divise ... Chapitre 3: Étude sur la perception de l’image de marque de Taxi Vinasun auprès des clients et des propositions pour la construction et le développement de la marque de Taxi Vinasun Ce chapitre présente...
Ngày tải lên: 23/04/2013, 08:48
Public relations, sales promotion & personal selling
... practice relationship selling a form of personal selling, selling in which the salesperson seeks to develop a mutually satisfying relationship with the consumer Relationship selling involves winning, ... product, but does not actually complete a sale Many firms find that the selling function is best handled by team selling using teams selling, of people from sales, marketing, engineering, finance, technical ... sell is a high-pressure process Hard-sell tactics are a form of transactional selling a form of selling, personal selling that focuses on making an immediate sale with little or no attempt to...
Ngày tải lên: 09/09/2013, 16:41
eCommerce-Selling New Value: Creating Business Cases in an Uncertain Environment.
Ngày tải lên: 18/10/2013, 11:15
Distributing and Selling High-Tech Products
... efficiently on the selling of services and Cisco solutions while relying on CDP for the logistic and supply side It provide them with much more flexibility, faster 198 Distributing and Selling High-Tech ... Figure 7.3 A negative feedback loop in distributors’ training 200 Distributing and Selling High-Tech Products in selling products that customers will buy from it and, hence, in making it a profit ... the complete capabilities of the supplier as well as the main /unique interlocutor Winning key account managers possess very high level selling skills and experience [15] However, setting up a direct...
Ngày tải lên: 24/10/2013, 07:20
The Complete Guide to Buying and Selling Apartment Buildings Chapter 3-4
... THE COMPLETE GUIDE TO BUYING AND SELLING APARTMENT BUILDINGS Strategies In my experience working with other investors and previous ... accumulation, you will want to unlock that newly created value by the twelfth month of ownership, either by selling the property or by refinancing it The validity of this methodology proves itself by permitting ... does not take into account the debt service for the mortgage 23 THE COMPLETE GUIDE TO BUYING AND SELLING APARTMENT BUILDINGS Clearly Defined Objectives If you are serious about being successful...
Ngày tải lên: 07/11/2013, 14:15
The Complete Guide to Buying and Selling Apartment Buildings Chapter 5-6
... $82,500 − $37,500 = $45,000 Using this simplified example, the difference between selling after Month 12 and selling before Month 12 would be an additional tax savings of $45,000 For the aggressive ... functions, such as the accounts receivables, payables, and col71 THE COMPLETE GUIDE TO BUYING AND SELLING APARTMENT BUILDINGS lections, you should seriously consider engaging a reputable property ... add the most value to maximize the return on your investment 73 THE COMPLETE GUIDE TO BUYING AND SELLING APARTMENT BUILDINGS Property Age Depending on their age and physical condition, apartment...
Ngày tải lên: 07/11/2013, 14:15
Tài liệu Bài thuyết trình " The Psychology of Selling: Why people buy, what people buy" ppt
Ngày tải lên: 13/12/2013, 06:15
Tài liệu Marketing And Selling - Marketing Without Advertising ppt
... this honest message that made me excited to publish Marketing Without Advertising ten years ago Uniquely among small business writers, Phillips and Rasberry were saying the same things I had learned ... consciously and unconsciously) as dishonest and manipulative Businesses that advertise heavily are often suspected of offering poor quality goods and services Let’s now look at these reasons in more detail ... advertising, but not of listings, is that advertising agencies get what amounts to a kickback for selling an advertisement: They make most of their money from the discount the media offers only...
Ngày tải lên: 13/12/2013, 14:15
Tài liệu The Complete Guide to Buying and Selling Apartment Buildings Chapter 7-8 doc
... practical application For now, however, let us focus on buying and selling apartment buildings The key to your success in buying and selling apartment buildings is a thorough and comprehensive understanding ... your position in an entity were to be liquidated by selling off all of the assets and subsequently satisfy109 THE COMPLETE GUIDE TO BUYING AND SELLING APARTMENT BUILDINGS ing all of the creditors, ... probably list it at a price of $2.05 million and would be will- 93 THE COMPLETE GUIDE TO BUYING AND SELLING APARTMENT BUILDINGS ing to settle for $1.9 to $1.95 million To my utter dismay, the broker...
Ngày tải lên: 14/12/2013, 19:15
Tài liệu The Complete Guide to Buying and Selling Apartment Buildings Chapter 9-10 doc
... BUYING AND SELLING APARTMENT BUILDINGS mation as possible about these conditions, because as the new owner, you, too, will have very little control over them Another primary reason for selling an ... Justify your offering price armed with the seller’s operating statements Know why the seller is selling Safeguard yourself with a 30-day “free look.” Know when to walk away from a deal Rule 1: ... there are times when it is appropriate to so The negotiation 177 THE COMPLETE GUIDE TO BUYING AND SELLING APARTMENT BUILDINGS phase just is not one of them If, for example, you are gathering general...
Ngày tải lên: 14/12/2013, 19:15
Tài liệu The Complete Guide to Buying and Selling Apartment Buildings Chapter 11-12 doc
... THE COMPLETE GUIDE TO BUYING AND SELLING APARTMENT BUILDINGS Closing Fundamentals The closing process is the time when everything ... documents outline the terms and conditions under which the 217 THE COMPLETE GUIDE TO BUYING AND SELLING APARTMENT BUILDINGS lender has agreed to loan you money Repayment terms are specified, including ... and taxes The time of month your closing is held can have 219 THE COMPLETE GUIDE TO BUYING AND SELLING APARTMENT BUILDINGS a significant impact on the credits you are entitled to as a buyer Suppose...
Ngày tải lên: 14/12/2013, 19:15