Finding unique selling proposition of UH-HSB executive MBA program

Tài liệu tham khảo

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Chi tiết

1. G eogre E.Belch M ichchael A,Belch, 1998. A dvertising and Prom otion An Intergrated M arketing Communications P erspective (Fourth Edition) Irwin M cG raw -H ill

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Tiêu đề:	A dvertising and Prom otion An Intergrated M arketing Communications P erspective

2. Philip K otler, 2001. A fra m e w ork f o r M arketing M anagem ent, Prentice Hall

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Tiêu đề:	A fra m e w ork f o r M arketing M anagem ent

3. W illiam Bodri, 2004. H ow to Write A M illion D ollar USP, n.p

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Tiêu đề:	H ow to Write A M illion D ollar USP

4. D el I.H aw kins, R oper J.Best and K enneth A .C oney, 1997. C onsum er Behavior, B uilding M arketing Strategy (Seventh Edition), Irw in M cG raw -H ill

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Tiêu đề:	C onsum er Behavior, B uilding M arketing Strategy

5. K ar F.G retx, Steven R.D rozdeck and W alter J.W iesenhutter, 1996, P rofessional Selling, Consultative Approach, Irwin.6 . Eric G raham , 2003. D ifferentiate and G row Rich: The Critical Im portance o f a Strong USP (U nique Selling Proposition) n.p

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Tiêu đề:	P rofessional Selling, Consultative Approach," Irwin.6 . Eric G raham , 2003. "D ifferentiate and G row Rich: The Critical Im portanceo f a Strong USP (U nique Selling Proposition)

7. Jack Trout, 2004, D ifferentiate or D ie, Vietnam , Y oung Publishing House

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Tiêu đề:	D ifferentiate or D ie

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