the psychology of selling and advertising
Tài liệu Bài thuyết trình " The Psychology of Selling: Why people buy, what people buy" ppt
... Buyer Resolution TheoryFive buying decisions:Why should I buy? What should I buy? Where should I buy? What is a fair price?When should I buy? The Psychology of Selling: Why people ... stimulates behavior intended to satisfy that need.All buying behaviors must be based on the needs, but the needs that are promoted by effective culimuti (Buying Motive), will become buying...
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The Psychology of Interrogations and Confessions potx
... matter of understanding his character and the circumstances that led to the commission of the offence and pointingout the need to establish the extent of his criminal activity (i.e. the extent of his ... theme concerning the reason for the offence. The interrogator exhibits signs of understanding and sympathy and urges the suspect to tell the truth. Attempts are then made toplace the suspect in ... leaving their house. The following day the youth confessed again to the murders, in the presence of a solicitor. In spite of the lack of forensic evidence to link the youth to the murders, the case...
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Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics ∗ pptx
... When the manufacturer and the retailer maximize their profits independently, the manufacturer does not account for the externality of its pricing decision on the retailer’s profits. If the two ... (Because the demand function is linear in both prices, the firm’s demand depends only on its own price and on the expected price of other firm, as long as the resulting demand is not negative.) The ... experiments each of the nine subjects chooses an action simultaneously and the median is then announced. Hence subjects only have the histories of their own actions and the medians. 44 The data are...
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financial risk taking-an intro to the psychology of tr and behav fin - elvin 2004
... think of at least one application. VSA is basedon the Wyckoff method and analyses the market in terms of supply and demandas represented in the volume of buying and selling, or in the absence of ... behavior,we know little of the dynamics of the complex interactions of cognitive, group, and other psychological forces that underlie them. Psychology offers the marketplace the opportunity to gain ... defines the proportions of the Parthenon, the shape of playing cards and credit cards, and the proportions of Westminster Abbey. The Golden Mean appears throughout nature, in flower patterns, the...
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The Psychology of Money and Public Finance_1 potx
... from a strong sense of civic duty.Recognition of the importance of tax morale goes hand in handwith the demand for a revision of the relationship between citizens,government and institutions, ... The entrepreneur in the economy and in the society of the Federal Republic of Germany 1495 Psychology of Taxation and Public Finance 1575.1 Fiscal psychology: a new branch of public finance 1575.2 ... development 1986 Psychology and Macroeconomics 2116.1 The problem of economic prognosis 2116.2 The liquidity theory of money 219Notes 229Index 246 The Psychology of Money and Public FinanceGünter...
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The Psychology of Money and Public Finance_2 pdf
... proponent of the monothematic, McDougall of the polythematic and Gehlen of the 30 The Psychology of Money and Public Financebehave, but for how they would behave if they followed the ‘logic of the ... rules and on the basis of official budgets. The same applies to families and other bodies composed of a number of people, to trades and industry,societies and associations, all of which work together ... of the assembly, and also all members (27 delegates) of the Finance Committee. The object of this inquiry was to ascertain the reaction of delegates to modernbudget theories and to finance and...
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The Psychology of Money and Public Finance_3 pdf
... ‘inte-gration’ of means and demands; on the economic significance of the various forms of income and the analytical value of the ‘income’ factor;on the income pattern and the standard of living practised ... household the income of the person who heads up that household and represents it to the outsideworld, who determines the social status of the other members of the household, i.e. the income of the ... (26 per cent) in the FederalRepublic of Germany, the head of the household or the housewife took the view at the turn of the year 1959–60 that their income would increasein the next 12 months....
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The Psychology of Money and Public Finance_5 pptx
... many of the easy-going than the punctilious typewould see the movie despite the price of the balcony seats; the case issimilar for the extraverted and the desultory versus the introverts and the orderly. ... standard of consumption was defined as the sum of its level of consumption plusits level of aspiration.If the two components of the standard of consumption – the level of aspiration and the equipment ... realize the household’s conception of an appropriatestandard of living.76As the level of aspiration designates the gap between the actual and the desired level of consumption, a household’s standardof...
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The Psychology of Money and Public Finance_6 docx
... plenty of scope.4.2 The entrepreneur in the economy and in the society of the Federal Republic of Germany The discussion on the role of the entrepreneur in the economy and in the society of Europe, ... average income of the head of the household and the average level of ownership of durables are lower in the first and lastphase than in the other phases; both reach their peak in the secondphase. ... influence of the life cycle still prevails. The differentphases of the cycle should to an ever larger extent gain significance for the differentiation of the standard of consumption. The influence of...
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The Psychology of Money and Public Finance_7 pot
... postulate of justice was also clearly in the minds of the representatives of the ‘romantic’ and later the ‘historical-ethical’schools of economic theory whenever they proffered opinions on the Psychology ... 158 The Psychology of Money and Public Financebecause of the general lack of understanding among members of parlia-ment and administrators of the underlying economic and monetaryprocesses; and ... in the population.18A survey of the particular tax mentality of the Germans, especiallytheir general attitude to the concept of taxes, has shown that the majority of the population prefer the...
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The Psychology of Money and Public Finance_8 doc
... privileges, the ‘equi-valence’ of the tax burden with the sought-after quid pro quo of protec-tion by the state for person and property, the liberation of the poor, and setting taxes on the basis of the ... on public finance theory of the era concerned, butare simultaneously also and always an expression of the spirit of the age and the result of discussions in the policy arena; the respectivelyprevailing ... the theorists’ findings flow in harmony with the spirit of the age and the opinions of the politicians.These ideals find concrete expression in the ‘principles of taxation’47which change and...
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