relationship marketing and customer relationship management crm

Tài liệu Giải pháp Quản trị Quan hệ Khách hàng (Customer Relationship Management - CRM) docx

Tài liệu Giải pháp Quản trị Quan hệ Khách hàng (Customer Relationship Management - CRM) docx

Ngày tải lên : 09/12/2013, 21:15
... lợi nhuận bán hàng Báo cáo & Bảng Tổng hợp Zoho CRM cho phép tùy biến báo cáo Marketing Tự động Zoho CRM cung cấp công cụ Quản lý chiến dịch, Email marketing Tạo chào hàng từ nguồn khác (như mẫu ... Mô tả Chức Cơ Hệ thống ZohoCRM Bộ phận Bán hàng tự động (SFA) Quản lý Đặt hàng Gồm chức bán hàng phức hợp Tạo Zoho CRM mở rộng chức CRM truyền chào hàng đánh giá, phân tích bán ... Tổ Hà Nội - Việt Nam Tel: +84 912 8600 Email: sales@i3systems.net http://www.i3systems.net /crm ZohoCRM nhãn hiệu đăng ký AdventNet Inc i3 - Nhà Cung cấp Dịch vụ, Sản phẩm Giải pháp CNTT Chuyên...
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Tài liệu Quản trị mối quan hệ với khách hàng (Customer relationship management - CRM) doc

Tài liệu Quản trị mối quan hệ với khách hàng (Customer relationship management - CRM) doc

Ngày tải lên : 14/12/2013, 19:15
... mang lại lợi nhuận Tư vấn triển khai CRM theo yêu cầu (on-demand CRM) Các công ty cần dành nhiều thời gian để đánh giá cân nhắc xem mô hình CRM thích hợp với CRM thực phát huy hết hiệu thực thi ... đến 70% dự án CRM triển khai không thành công, nhiều công ty mà chùn bước xem CRM hành trình đáng sợ Vậy đâu lý do? Có phải công ty chưa hiểu hết CRM hay họ chưa thực quan tâm tới CRM? Theo Tom ... thực quan tâm tới CRM? Theo Tom Siebel, chuyên gia hàng đầu CRM, có nguyên nhân khiến dự án CRM thất bại, là: - Sự chưa hiểu biết CRM ban lãnh đạo công ty; - Thiếu kế hoạch chiến lược; - Các...
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ENHANGCING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PRACTICE FOR SERVICE BY CREATING CUSTOMER’S VALUE- VINAPHONE FOR EXAMPLE

ENHANGCING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PRACTICE FOR SERVICE BY CREATING CUSTOMER’S VALUE- VINAPHONE FOR EXAMPLE

Ngày tải lên : 18/04/2014, 16:31
... 4th time Key words • Customer Relationship Management (CRM) • Telecommunication service • Customer service • Model of CRM • Customer value CRM system Research purpose • CRM analysis to see VinaPhone situation is doing  ... profitability  and long-term  VinaPhone  4th time Literature review (1) • Customer Relationship Management (CRM)  was a concept that first made a  huge impact on the business world in the  1990’s • CRM strategies (Kotorov, 2003) ... CRM strategies (Kotorov, 2003) • CRM evaluating • CRM implementing… (Payne &Frow, 2005) 10 Literature review (2) • The  implementation  of  customer relationship management (CRM)   is  an  important ...
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Relationship between marketing and supply chain management

Relationship between marketing and supply chain management

Ngày tải lên : 08/06/2014, 11:30
... Sci marketing and marketing management, this Special Issue of the Journal of the Academy of Marketing Science contains interdisciplinary contributions that explore the relationship between marketing ... marketing and SCM Contents of the special issue Each of the eight articles in the special issue contributes to our understanding of the relationship between marketing and supply chain management ... the fields of marketing and supply chain management and related disciplines who provided expertise and input during the editorial process We are also grateful to Editor David Stewart and the Editorial...
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Customer Relationship Management (CRM) potx

Customer Relationship Management (CRM) potx

Ngày tải lên : 03/07/2014, 14:20
... products and towards their customers Customer Relationship Management ( "CRM" ) is about knowing your customers, and using that information to create greater value for your customers and for your ... identify trends and opportunities with their customers that help drive better business and customer decisions CRM can be as simple as creating and managing a customer database with names and contact ... deeper and more meaningful relationships with both existing and prospective customers How is social CRM different from traditional CRM? There are a number of important differences between social CRM...
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Strategic plan for applying customer relationship management (CRM) in VPBank

Strategic plan for applying customer relationship management (CRM) in VPBank

Ngày tải lên : 17/03/2015, 13:25
... of customer relationship management (CRM) : 1.1.1 Definition of customer relationship management: 1.1.2 Comparison between relationship and transactional marketing: 1.2 The principle of CRM ... between relationship and transactional marketing: Relationship marketing Objectives Transactional marketing Relationship marketing Transactional marketing Customer base analysis Market and competitive ... internal relationships 1.1 The definition of customer relationship management (CRM) : 1.1.1 Definition of customer relationship management: As already stated, the change of the business environment and...
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Learning Management Marketing and Customer Support_2 docx

Learning Management Marketing and Customer Support_2 docx

Ngày tải lên : 22/06/2014, 04:20
... known cases MBR can find and flag them for further investigation Customer response prediction The next customers likely to respond to an offer are probably similar to previous customers who have responded ... neighbor is found, and so on until the desired number are available In this case, the number of neighbors is two and the nearest ones turn out to be Shelter Island (which really is an island) way out ... to understand customers that currently have home equity loans to determine the best strategy for increasing its market share To start this process, demographics are gathered on 5,000 customers...
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Learning Management Marketing and Customer Support_3 ppt

Learning Management Marketing and Customer Support_3 ppt

Ngày tải lên : 22/06/2014, 04:20
... indicating neutrality and null values for no opinion If there are thousands or tens of thousands of elements in the vector and each customer decides which ones to rate, any two customers’ profiles ... 9.5 Probabilities of Three Items and Their Combinations COMBINATION PROBABILITY A 45.0 % B 42.5% C 40.0% A and B 25.0 % A and C 20.0 % B and C 15.0% A and B and C 5.0% 309 310 Chapter Table 9.6 ... ensuring that cus­ tomers must walk through candy aisles on their way back from Barbie-land It might suggest product tie-ins and promotions offering candy bars and dolls together It might suggest particular...
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Learning Management Marketing and Customer Support_4 docx

Learning Management Marketing and Customer Support_4 docx

Ngày tải lên : 22/06/2014, 04:20
... threshold also implies that: A and B must appear together in at least 10,000 transactions, and, A and C must appear together in at least 10,000 transactions, and, A and D must appear together in ... 200 are extra cheese 400 are mushroom and pepperoni, 300 are mushroom and extra cheese, 200 are pepperoni and extra cheese 100 are mushroom, pepperoni, and extra cheese 550 have no extra toppings ... maps of British Airways and Air France offer more than just trip planning help They also provide insights into the history and politics of their respective homelands and of lost empires A traveler...
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Learning Management Marketing and Customer Support_5 ppt

Learning Management Marketing and Customer Support_5 ppt

Ngày tải lên : 22/06/2014, 04:20
... trees and evergreens, and between winter, spring, summer, and fall People know enough about woodland flora to predict that, of all the hundreds of vari­ ables associated with the forest, season and ... databases encountered in marketing, sales, and customer support are not about points in space They are about purchases, phone calls, airplane trips, car registrations, and a thousand other things that ... dimensions X and Y and by in dimension Z are the same distance apart as two other points that differ by in dimension X and by in dimensions Y and Z It doesn’t matter what units X, Y, and Z are measured...
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Learning Management Marketing and Customer Support_6 pot

Learning Management Marketing and Customer Support_6 pot

Ngày tải lên : 22/06/2014, 04:20
... When a customer is likely to leave ■ ■ The next time a customer is likely to migrate to a new customer segment ■ ■ The next time a customer is likely to broaden or narrow the customer relationship ... determine the real average until all customers have left Hazard Functions and Survival Analysis in Marketing Proportion of Customers Number of Customers time A group of customers with different tenures ... seven customers stop at this time All seven customers survived to time and all could have stopped Of these, only one did At TIME 2, there are five customers left Customer #7 has already stopped, and...
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Learning Management Marketing and Customer Support_9 pptx

Learning Management Marketing and Customer Support_9 pptx

Ngày tải lên : 22/06/2014, 04:20
... Rock Candy Mountains, There’s a land that’s fair and bright, Where the handouts grow on bushes And you sleep out every night Where the boxcars all are empty And the sun shines every day And the ... supply more bandwidth, and faster networks are generally easier to design than faster buses There are MPP-based computers with thousands of nodes and thousands of disks Both SMPs and MPPs have ... for each transaction by each customer or summaries of spending by product (based on card type and credit limit), customer segment, merchant type, customer geography, and month For a diesel engine...
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Learning Management Marketing and Customer Support_11 pptx

Learning Management Marketing and Customer Support_11 pptx

Ngày tải lên : 22/06/2014, 04:20
... telephone data although few customers use them One way to handle this is to identify the handsets to keep and to add a new field “handset for analysis” that keeps these handsets and places the rest into ... that these relationships are complex and change over time Customers might change their telephone numbers Telephones might be added or removed from accounts Customers change handsets, and so on ... Supervisor Customer Sales Rep Account Sales Rep Customer ID Billing Account Contract Telephone Number Figure 17.8 The customer model is complicated and takes into account sales, billing, and business...
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Learning Management Marketing and Customer Support_12 potx

Learning Management Marketing and Customer Support_12 potx

Ngày tải lên : 22/06/2014, 04:20
... from an increased understanding of its customers and mar­ ket, from better-focused marketing, from more-efficient utilization of sales resources, and from more-responsive customer support You also ... A) Randomly Selected Customers High Model Score Customers Included in Campaign Included in Campaign How well does message work on modeled customers? How well does message work on random customers? ... Study design for the analytic customer relationship marketing test In the end, the outbound telemarketing company simply called people from the test and control groups and asked them a series of...
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Learning Management Marketing and Customer Support_13 pptx

Learning Management Marketing and Customer Support_13 pptx

Ngày tải lên : 22/06/2014, 04:20
... assessing, 85 customers attributes, clustering, 11 behaviors of, gaining insight, 56 customer relationships bad customers, weeding out, 18 building businesses around, customer acquisition, 461–464 customer ... 581–583 standard deviation, 81 valued outcomes, ETL (extraction, transformation, and load) tools, 487, 595 evaluation, automatic cluster detection, 372–373 event-based relationships, customer relationships, ... Kolmogorov-Smirnov (KS) tests, 101 L large-business relationships, customer relationship management, 3–4 leaf nodes, classification, 167 learning opportunities, customer interactions, 520–521 supervised,...
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Improving the competitiveness by marketing and sale personnel management strategy (A case of protective and marine coating products in Sigma Yung Chi Coating C.,ltd)

Improving the competitiveness by marketing and sale personnel management strategy (A case of protective and marine coating products in Sigma Yung Chi Coating C.,ltd)

Ngày tải lên : 24/11/2014, 01:04
... research and create to make products with suitable models and packages to the taste of customers, continually improve technology and management quality to reduce the cost, and then reduce prices and ... buying and spending money in the market, which is reflected in maintaining and developing relationships, success in negotiation, promoting, consumption and marketing campaign, etc The understanding ... determining market demands and of businesses themselves to give out the optimal decisions and deploying necessary marketing strategies to introduce products and services as well as attract customers, well...
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STRATEGIC MARKETING AND CUSTOMER ORIENTATION A CONCEPTUAL FRAMEWORK FOR CUSTOMER FIT

STRATEGIC MARKETING AND CUSTOMER ORIENTATION A CONCEPTUAL FRAMEWORK FOR CUSTOMER FIT

Ngày tải lên : 19/12/2016, 12:12
... 2.1 Management and marketing theories The rising importance of customer focus “The foundations have to be customer values and customer decisions It is with those that management policy and management ... to view customer value and determinants of customer perception Review and discuss the emerging views in marketing and management that aim to explain the mechanisms and principles of customer ... values and evaluations (Goldberg and Hartwick 1990), brand beliefs and attitudes (Sheinin and Biehal 1999), product purchase intentions (Sen and Bhattacharya 2001), and product choices (Creyer and...
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

Ngày tải lên : 07/04/2014, 11:16
... Techniques For Marketing, Sales, and Customer Relationship Management Second Edition Michael J.A Berry Gordon S Linoff Data Mining Techniques For Marketing, Sales, and Customer Relationship Management ... important data mining techniques and the strengths and weaknesses of each in the context of customer relationship management The Role of the Customer Relationship Management Strategy To be effective, ... one-toone relationships with their customers Customer relationship management is a broad topic that is the subject of many books and conferences Everything from lead-tracking software to campaign management...
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Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps

Ngày tải lên : 14/08/2014, 11:21
... better models, and try again! This chapter started by recalling the drivers of the industrial revolution and the creation of large mills in England and New England These mills are now abandoned, torn ... how many new customers will be added and how long they are likely to stay This latter problem of forecasting new customer starts is typically embedded in business goals and budgets, and is not ... catalog retailer that wanted to analyze the buying habits of its customers so as to market differentially to new customers and longstanding customers Unfortunately, anyone who hadn’t ordered anything...
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