product and brand management notes for mba pdf

... of Brand Identity Brand Identity System Brand Identity Brand as Product Brand as Organization Brand as Person Brand as Symbol Value Proposition Credibility Brand- Customer Relationship Branded ... Product Brand  Formula Brand  Know-how Brand  Interest Brand  Philosophy Product Brand It is a situation where there is very little difference between the brand and the product. Brand is a close ... strategy Dual brand strategy Endorsed brand strategy Mixed brand strategy Brand dominant strategy  How Brand works? Level-1: Identification -Brand name and logo ensure the product can be...

Ngày tải lên: 12/12/2013, 17:15

... each candidate itemset – To reduce the number of comparisons, store the candidates in a hash structure ã Instead of matching each transaction against every candidate, match it against candidates ... Database for node A: For each transaction T, projected transaction at node A is T ∩ E(A) © Tan,Steinbach, Kumar Introduction to Data Mining 48 Rule Generation for Apriori Algorithm Candidate ... Lattice – General-to-specific vs Specific-to-general Data Mining Association Analysis: Basic Concepts and Algorithms Lecture Notes for Chapter 6 Introduction to Data Mining by Tan, Steinbach, Kumar â Tan,Steinbach,...

Ngày tải lên: 15/03/2014, 09:20

Ngày tải lên: 23/03/2014, 17:21

... ideal choice for projects that require an in- depth, hands-on understanding of simple to com- plex network environments. Planning Services ã Program and Project Management ã Network and Inventory ... broadband services and network performance ADC’s comprehensive portfolio of products and services helps our customers increase revenue, lower operational costs, and drive broadband growth. We deliver ... our program and project management services, ADC provides: ã Single-source management of multivendor and program-level initiatives ã Proven methodology, processes and tools ã Complete management...

Ngày tải lên: 10/12/2013, 18:15

... system is for sentences rec- ognized by OCR, and it uses character transition probabilities and POS (part of speech) tag n-gram. However it needs a word dictionary and takes long time for searching ... spacing and spelling errors simultaneously for Korean. To our best knowledge, this is the first model which can handle inter-related errors between spacing and spelling in Korean. The usage and ... Christoper C. Yang and K. W. Li. 2005. A Heuristic Method Based on a Statistical Approach for Chinese Text Segmentation. Journal of the American Society for Information Science and Technology,...

Ngày tải lên: 20/02/2014, 12:20

... Cardarelli, Kostas Tsatsaronis and conference participants for useful comments and discussion and Bilyana Bogdanova, Pablo Garcia, Jimmy Shek and Jhuvesh Sobrun for research assistance. 2 Authors ... developments in other forms (eg indirect cross-border). 8 Borio and Lowe (2002) and Borio and Drehman (2009) examine credit-to-GDP ratios for a large sample of countries and show that the ... the mid-1990s and Asia in the 2000s, but also between eastern Europe and Latin America, on the one hand, and Asia now. Compared to emerging Europe and Latin America, in Asia the foreign currency...

Ngày tải lên: 06/03/2014, 04:21

... between à and à is greater than 5 years (i.e., ∆ = 5) – For r, suppose n1 = 50, s1 = 3.5 – For r’ (complement): n2 = 250, s2 = 6.5 – For 1-sided test at 95% confidence level, critical Z-value for ... are found Candidate Generation: ã Merge pairs of frequent subsequences found in the (k-1)th pass to generate candidate sequences that contain k items Candidate Pruning: ã Prune candidate k-sequences ... Counting: ã Make a new pass over the sequence database D to find the support for these candidate sequences Candidate Elimination: ã Eliminate candidate k-sequences whose actual support is less than minsup ...

Ngày tải lên: 15/03/2014, 09:20

... (SSE) – For each point, the error is the distance to the nearest cluster – To get SSE, we square these errors and sum them. – x is a data point in cluster C i and m i is the representative point for ... clusters are irregular or intertwined, and when noise and outliers are present. 6 density-based clusters © Tan,Steinbach, Kumar Introduction to Data Mining 34 Handling Empty Clusters Basic K-means ... problem to a different domain and solve a related problem in that domain – Proximity matrix defines a weighted graph, where the nodes are the points being clustered, and the weighted edges represent...

Ngày tải lên: 15/03/2014, 09:20

... value for each set of points, i.e., transform the original similarities (computed by Jaccard coefficient) into similarities that reflect the number of shared neighbors between points Perform ... points share more than T neighbors and – the two points are in each others k nearest neighbor list For instance, we might choose a nearest neighbor list of size 20 and put points in the same cluster ... Introduction to Data Mining 27 ROCK (RObust Clustering using linKs) Clustering algorithm for data with categorical and Boolean attributes – A pair of points is defined to be neighbors if their similarity...

Ngày tải lên: 15/03/2014, 09:20

... based on the standard Duden grammar and provides wide coverage due to a lexicon of 324,000 word forms and the ability to process compound nouns at runtime. It gives for each word form of a text ... lemmata for each word form. Secondly, the tagger determines the grammatical categories of the word forms. If, for any of the lemmata, the inflected form corre- sponding to the word form in ... resolved at this stage. For ambiguous word forms, all pos- sible lemmata and their morphological descrip- tions are given (see Table 1 for the example Winde). If a word form can not be recognized,...

Ngày tải lên: 17/03/2014, 07:20

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Ngày tải lên: 24/11/2014, 01:32

... of Development Expenditures - Project appraisal and risk management for the public sector Cao Hao Thi 1 PROJECT APPRAISAL AND RISK MANAGEMENT FOR THE PUBLIC SECTOR CAO HAO THI I. THE ROLE ... appraisal and risk management for the public sector Cao Hao Thi 5 A. IDEA AND PROJECT DEFINITION KEY QUESTIONS: a. Where is the demand? b. is this project consistent with company's expertise and ... - Project appraisal and risk management for the public sector Cao Hao Thi 7 OUTPUT OF MODULE – Technology and life of project – Quantities of inputs by type needed – For investment and operation...

Ngày tải lên: 20/12/2013, 18:15

... Financing, Education, Management and Policy Context for Strategic Planning of Human Resources for Health ASSESSING FINANCING, EDUCATION, MANAGEMENT AND POLICY CONTEXT FOR STRATEGIC PLANNING OF HUMAN RESOURCES FOR ... the health workforce situation and for the development of health workforce strategies. It contains a method for assessing the fi nancial, educational and management systems and policy context, ... workforce policies is therefore warranted. This document contains a method for assessing the fi nancial, educational and management systems and policy context, essential for strategic planning and...

Ngày tải lên: 14/02/2014, 09:20

... institutions to provide for the training and career development needs of Project Management and to promote academic and industrial research in Project Management. ã To define standards for entry level ... consolidated and multiple project group levels TrackView - to report and measure progress, effort expended, and actual costs CostView - for sophisticated project, contract and program performance management ... qualification for competency in Project Management and to establish and administer a certification process that has Irish and International recognition and acceptance. The Institute of Project Management...

Ngày tải lên: 18/02/2014, 11:20

... Emergency Management Guide for Business and Emergency Management Guide for Business and Emergency Management Industry A Step-by-Step Approach to Emergency Planning, Response and Recovery for Companies ... organizations and utilities. Ask about potential emergencies and about plans and available resources for responding to them. Sources of information include: ã Community emergency management office ã ... parts ã Arranging for medical support, food and transportation ã Arranging for shelter facilities ã Providing for backup power ã Providing for backup communi- cations ADMINISTRATION AND LOGISTICS....

Ngày tải lên: 21/02/2014, 11:20