is there a crisis in ad land
The Anatomy of Account Planning
... the chances of getting the advertising right the first time are increased Account planning is also about taking the risk out of advertising Being creative is a strange process, and what planning ... between advertising that is strategically relevant or creatively original” - Martin Boase - Introduction Account planning is an important advertising agency function that has been carried out in British ... expansion for the British advertising business…as agencies grew, account planning became an integral part of their core being, account planning was soon seen as an advertising discipline in its...
Ngày tải lên: 04/09/2015, 09:17
Redefining Gender in Twenty-First Century Spanish Cinema: The Films of Pedro Almodóvar pptx
... Veinte A os de Cine Español (1973-1992): Un Cine Bajo la Paradoja, Barcelona: Edición Paidós, 1993, p.207 Marsha Kinder argues that the Salamanca Congress in May 1955 established ‘neorealism as ... this showing of bare flesh again as Alicia’s body is fragmented and fetishised Christian Metz in his article titled ‘The Imaginary Signifier’ draws on the idea of fetishism: Fetishism is generally ... Century Spanish Cinema: The Films of Pedro Almodóvar Alfredo himself, almost arguably phallic in shape with his imminent entrance into Amparo’s vagina being metaphorical of the sexual act As Alfredo...
Ngày tải lên: 07/03/2014, 15:20
PEOPLE AND PLENTY IN THE TWENTY-FIRST CENTURY
... In 1887, Hovis bread was patented in Great Britain It was and is made with flour containing some five times more of the fatty wheat germ than whole grain bread and was touted as a health food from ... European moratorium as a “knee-jerk” reaction or a “frankenfoods” phobia Washington (backed by Canada and Australia) claimed that it constituted an illegal trade barrier that would cost U.S farmers ... illustration – deliver 15 times more protein per acre than beef cattle.37 But, speaking of meat, farming is hardly limited to aquatic animals Pheasants, squabs, and quail are hatched and raised in...
Ngày tải lên: 01/11/2013, 11:20
Sharing Success--Owning Failure: Preparing to Command in the Twenty-First Century Air Force doc
... duty in 1983 following graduation from the USAF Academy He has completed a Masters in Business Administration, Squadron Officer School, Air Command and Staff College, Air War College, and the State ... standards Shortly after the painting was completed, I received a call from his staff asking if I would agree to sign the print as a commander and combat veteran (all of his aircraft paintings are ... Department Senior Seminar Fingers earned his pilot wings at Sheppard AFB, Texas, in 1984 and remained there as a first assignment instructor pilot (FAIP) in the Euro-NATO Joint Jet Pilot Training...
Ngày tải lên: 15/03/2014, 09:20
The Health Education Profession in the Twenty-First Century pdf
... health education practice AAHE, ACHA, APHA-PHEHP, APHA-SHES, ASHA, and SOPHE have Focal Point Summaries offered special programs during their annual meetings that address this action/ goal AAHE ... teachers and school administrators These presentations advocate for quality health education Several organizations have materials available for purchase that can guide various training programs ... that comprises the discipline of health education Advocacy Focal Point Summaries Advocacy Internal Actions/Goals Definition The following chart contains the 15 internal advocacy actions/goals...
Ngày tải lên: 22/03/2014, 14:20
Capital in the twenty first century
... idea was that inequalities increase in the early phases of industrialization, because only a minority is prepared to benefit from the new wealth that industrialization brings Later, in more advanced ... whether there are reasons for it Last but not least, we can also use data that allow us to measure the total stock of national wealth (including land, other real estate, and industrial and financial ... capital/income ratio has its limits It is always preferable to analyze wealth inequality at the individual level as well, and to gauge the relative importance of inheritance and saving in capital...
Ngày tải lên: 08/05/2014, 18:43
Capital in the Twenty-First Century
... this joint effort: in particular, Facundo Alvaredo studied Argentina, Spain, and Portugal; Fabien Dell looked at Germany and Switzerland; and Abhijit Banerjeee and I investigated the Indian case ... live in There is one great advantage to being an academic economist in France: here, economists are not highly respected in the academic and intellectual world or by political and financial elites ... to again in the twenty-first, capitalism automatically generates arbitrary and unsustainable inequalities that radically undermine the meritocratic values on which democratic societies are based...
Ngày tải lên: 31/05/2014, 02:04
clausewitz in the twenty-first century dec 2007
... Delhi Shanghai Taipei Toronto With offices in Argentina Austria Brazil Chile Czech Republic France Greece Guatemala Hungary Italy Japan Poland Portugal Singapore South Korea Switzerland Thailand Turkey ... Fuller and Basil Liddell Hart were looking at mechanization, at the advent of the tank and the impact of aerial bombing, as a substitute for the mass army, and as a way to bypass the stalemate and ... US Army Advanced Strategic Arts Program His books include In Defence of Naval Supremacy: Finance, Technology and British Naval Policy, 1889–1914 (1989) and Inventing Grand Strategy and Teaching...
Ngày tải lên: 11/06/2014, 10:41
capital in the twenty-first century - thomas piketty
... this joint effort: in particular, Facundo Alvaredo studied Argentina, Spain, and Portugal; Fabien Dell looked at Germany and Switzerland; and Abhijit Banerjeee and I investigated the Indian case ... live in There is one great advantage to being an academic economist in France: here, economists are not highly respected in the academic and intellectual world or by political and financial elites ... to again in the twenty-first, capitalism automatically generates arbitrary and unsustainable inequalities that radically undermine the meritocratic values on which democratic societies are based...
Ngày tải lên: 11/06/2014, 12:12
shadows of war violence power and international profiteering in the twenty-first century
... economies, Casimira Benge and Lidia Borba for their warm assistance in Angola, Crystal Prentice for being an ACKNOWLEDGMENTS xiii excellent research assistant, and Katia Airola, Alex Laskaris, Mary Pat ... advice, Joel Chiziane for his insights into war, Marissa Moreman and Leandro Lopes for their unwavering help and companionship, Alexander Aboagye for his assistance in understanding non-formal ... Dead: Organ Transplants and the Reinvention of Death, by Margaret Lock Birthing the Nation: Strategies of Palestinian Women in Israel, by Rhoda Ann Kanaaneh (with a Foreword by Hannan Ashrawi)...
Ngày tải lên: 06/07/2014, 15:28
operation of american non-governmental organizations in the first decade of the twenty-first century in danang
... alleviation; education; healthcare; childcare; and other humanitarian activities, i.e supporting the disabled, tackling issues of dioxin contamination, or early warning and prevention of natural disasters, ... terms of definition, classification, functions, and roles in international relations In addition, this study is to discuss operation of international American NGOs in Danang and their impacts of ... living In the last decades, there has been a sharp increase in the quantity and operation scale of NGOs in international relations, i.e from 1,250 in 1980 to 45,000 in 2000 In addition, NGOs have...
Ngày tải lên: 10/10/2014, 10:51
The twenty-first century European community
... international law and international diplomacy, the EU has emerged as a viable model for channelling once international co-operation through law into a more integrated supranational society This supranational ... formal basis of the EU is contractual The EU was created by means of treaties in a rational and exterior fashion on the Space Axis Its normativity is fundamentally political and legislated (that is, ... as Empire, is perhaps the best treatise on supranationality More narrowly, see Peter L Lindseth, ‘The Contradictions of Supranationalism: Administrative Governance and Constitutionalization in...
Ngày tải lên: 01/11/2013, 08:20
PARLOUS PLENTY INTO THE TWENTY-FIRST CENTURY
... of it into storage The idea is to starve the parasites and forestall their multiplication, which means that iron administration to treat anemia in developing countries may actually work against ... producing nations; during the twentieth century they made catastrophic appearances in developing countries in the Horn of Africa, sub-Sahara Africa, and Asia.3 The terrible irony is that the ravages ... peaked in the early 1990s, no longer view it as particularly hazardous, and might even insist that salt as well as other additives are vital to the appearance, texture, flavor, and keeping-quality...
Ngày tải lên: 01/11/2013, 11:20
Béo phì - bệnh của thế kỷ 21 (Obesity: the disease of the twenty – first century) potx
... thơng van tim Năm 2002, số ngời Singapore chết dùng Slim 10, thuốc "thảo mộc Trung Quốc" nhng thực tế lại ch a dexfenfluramin 1.2 Các thuốc làm tăng tiết noradrenalin: Amphetamin, dexamphetamin có ... có tơng quan chặt chẽ huyết áp 24 h với biểu gene có liên quan tới hệ renin - angiotensin (rõ gene enzym chuyển dạng angiotensin gene thụ thể angiotensin), chứng tỏ hệ renin angiotensin mỡ bụng ... ức chế tái hấp thu serotonin noradrenalin: sibutramine Thuốc tác dụng lên hệ tiêu hoá 2.1 Thuốc ức chế men lipase: Orlistat 2.2 Thuốc làm tăng dung nạp glucose: Metformin Dùng để hạn chế béo phì...
Ngày tải lên: 25/03/2014, 05:20
Long-Term Care for the Elderly with Disabilities: Current Policy, Emerging Trends, and Implications for the Twenty-First Century docx
... costs A recent survey of assisted living regulations in 50 states indicates that four states—Alabama, Rhode Island, South Dakota, and Wyoming—use the terms “assisted living” and “board and care” interchangeably ... (like management and evaluation) by fiscal intermediaries—regional contractors for the Health Care Financing Administration (HCFA, the agency that oversees Medicare and the federal part of Medicaid) ... Milbank Memorial Fund Although statistics are unavailable, we know that many additional relatives assist disabled family members living in nursing homes Still others engage in long-distance caregiving,...
Ngày tải lên: 28/03/2014, 17:20
state university of new york press the twenty-first century confronts its gods globalization technology and war nov 2004
... and for a true Jewish nationalist it was unacceptable If Jesus advises people to pay taxes, he loses popular support If he advises against paying taxes, he is publicly counseling treason against ... civilization, is religion Neufeldt’s article is illuminating here He examines the language of Hindutva: Who is a Hindu? by V D Savarkar in 1923, and its influence on the Bharatiya Janata Party ... Hindu dharma Thus, for Sarvarkar Muslim Indians and Christian Indians had abandoned their true heritage and could not partake in their true destiny For Sarvarkar the true identity of India as...
Ngày tải lên: 11/06/2014, 12:45
Testing a model of customer-based brand equity in the Vietnamese banking servic
... the brand as a product, the brand as an organization, the brand as a person and the band as a symbol) The fifth component is other proprietary brand assets such as patents, trademarks and channel ... 5-strongly agree, was used in this study 3.4.1 Scale to measure rational associations Scale to measure service quality As discussed in chapter two, banking is a service-dominant industry and a high ... company to purchase other products However, Martensen and Grønholdt (2004) also agree that loyalty is also portrayed 23 as certain attitudinal loyalty (this is characterized as affective loyalty...
Ngày tải lên: 06/11/2012, 15:52
SPECIAL EUROBAROMETER 359: Attitudes on Data Protection and Electronic Identity in the European Union pdf
... disclosing personal information as an increasing part of modern life Information considered as personal is, above all, financial information (75%), medical information (74%), and national identity ... survey n°359 is to gain insight in Europeans’ actual understanding and disclosure of personal information, their awareness that this information may be stored in databases for processing, their ... Belgium (each 81%), and Latvia and Estonia (both 79%) In contrast, in Poland (44%) and Romania (46%) fewer than half of the respondents think that financial information is personal In general, countries...
Ngày tải lên: 23/03/2014, 03:20