explain the purpose of marketing objectives
153 The role of marketing activities to bankcard and actual state of Ngân hàng nông nghiệp và phát triển nông thôn (AgriBank) cards
Ngày tải lên :
03/04/2013, 12:13
... demands.
2.2.3. The role of marketing to Agribank cards.
Tasks of Marketing Department was ruled in Decision No 107/QĐ/NHNo –
HCNS dated August 25th, 2009 by the Director of the branch. The decision ...
establishment is also a success of the branch.
2.2.2. Current marketing activities
The most important function of the department is to research and then bring
banking services of the branch to more and ... skills of
marketing staff. Average age of marketing staff is quite young, this is a strong point
of work force. On another hand, it also has disadvantages. Marketing staff is young,
the branch...
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494 The role of marketing activities to bankcard and actual state of Ngân hàng nông nghiệp và phát triển nông thôn (AgriBank) cards
Ngày tải lên :
08/04/2013, 17:01
... pháp Marketing nhằm nâng cao khả năng
tiêu thụ sản phẩm tại Công ty Thiết bị và phát triển chất lượng”.
Đề tài gồm ba phần chính:
Chương I: Lý luận về tiêu thụ sản phẩm và hoạt động Marketing ... Thực trạng tình hình hoạt động kinh doanh và hoạt động
Marketing tại Công ty thiết bị và phát triển chất lượng.
Chương III: Một số giải pháp Marketing nhằm tăng khả năng tiêu thụ
sản phẩm tại ... ty em thấy rằng trong năm 2003 và những
tháng đầu năm 2004 công ty đang sử dụng những biện pháp Marketing nhằm
tăng khả năng tiêu thụ. Giải thích cho vấn đề này đó là do các đối thủ cạnh tranh...
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The Meaning of Marketing for High-Tech Firms
Ngày tải lên :
24/10/2013, 07:20
... phrase.
For the sake of clarity, first we recall the meaning of the
term marketing and review its objectives before defining a
high-technology product. We then explore the differences
between the marketing ... way. The aftermath of the
9/11 attacks has shown the growing inability of the various agencies of the
federal government to share and analyze information. The main issue is
connecting all the ... book on general marketing [2].
The definition of the word marketing can be found in its etymology.
Marketing means “putting on the market.” Therefore, the purpose of mar
-
keting is to act in...
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The Position of Marketing Within High-Tech Companies
Ngày tải lên :
24/10/2013, 07:20
... thoughtfully define the place of their mar
-
keting structure within the whole organization of the com
-
pany. Then they design the internal organization of their
marketing structure with the utmost attention ... budgeting of the actions necessary for the achievement of the first year
of the strategic marketing plan. According to McDonald [2], the two princi
-
pal benefits of a marketing plan are greater profitability ... cooperation with the
other departments of the firm that are required to reach each of the targeted
segments.
The marketing action program details precisely all the elements of the
marketing mix...
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Tài liệu MARKETING PLACES- CONCEPTS ABOUT A PLACE UNDER THE PERSPECTIVE OF MARKETING PLACES pdf
Ngày tải lên :
16/01/2014, 11:37
... Priinciples of Marketing
10
" Therefore:
# Customers’ benefits are of utmost
importance.
# Creating benefits for the place on the
basis of custormers’ benefits.
# Marketing Places should be the ... development in the
place to push the development of other
industries.
" Tourists are the best to help us
implement marketing places.
6
Session 6: Priinciples of Marketing
11
2. 2. The difference ... Priinciples of Marketing
8
1. What Marketing Places means?
2. The difference between marketing places
and marketing products
3. Overview of tools for marketing places.
4. Six major issues determining the...
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The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head
Ngày tải lên :
27/01/2014, 20:28
... m
http://www.fastcocreate.com/1682625 /the- myth -of- marketing- ho w-research-reaches-for -the- heart-but-only-co nnects-with-
the- head
The Myth of Marketing: How Research Reaches For The
Heart But Only Connects With The Head
Marketers ... multimillion-dollar marketing decisions on
the f alse premise that respondents in survey research can consciously explain the unconscious origins
of their actions. They f ail to recognize that most of the business ... correlation to actual sales.
That ad was the story of a miniature Darth Vader who comes to believe in the power of The Force when
his dad uses the remote-start f eature of a Volkswagen. And it might never...
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Marketing Research Association, Inc. THE CODE OF MARKETING RESEARCH STANDARDS docx
Ngày tải lên :
07/03/2014, 00:20
...
PREFACE
A. Purpose of the Code of Marketing Research Standards 3
B. Background of the Code of Marketing Research Standards 3
C. Using This Document 4
D. Definitions 5
MRA CODE OF MARKETING ...
A. Purpose of the Code of Marketing Research Standards
The Marketing Research Association's Code of Marketing Research Standards is
established to ensure that MRA members conform to the ... refuse to participate in the research
when there is a possibility they may be identifiable even without the use of their
name or address (e.g. because of the size of the population being sampled)....
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MARKETING VOCABULARY From the Glossary of Marketing Management (2002) pptx
Ngày tải lên :
14/03/2014, 19:20
... buying
behavior.
* Marketing control.
* Marketing database.
* Marketing environment.
* Marketing implementation.
* Marketing information system
(MIS).
* Marketing intelligence.
* Marketing intermediaries.
* Marketing ... Marketing management.
* Marketing mix.
* Marketing process.
* Marketing research.
* Marketing services agencies.
* Marketing strategy.
* Marketing strategy statement.
* Marketing Web site.
* Mark- ... feature the manufacturer's
product in some way.
* Alternative evaluation.
The stage of the buyer decision
process in which the consumer uses
information lo evaluate alternative brands
in the...
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MARKETING VOCABULARY From the Glossary of Marketing Management (2002) pot
Ngày tải lên :
22/03/2014, 14:20
... Brand image.
The set of beliefs that consumers hold
about a particular brand.
* Break-even pricing (target profit
pricing).
Getting price to break even on the
costs of making aid marketing a ‘product’
branded ... vertical marketing system that
coordinates successive stages of
production and distribution , not through
common ownership or contractual lies, but
through the size and power of one of the
parties.
* ... advantage.
* Differentiated marketing.
* Direct investment.
* Direct-mail marketing.
* Direct marketing.
* Direct -marketing channel.
* Direct-response television
marketing (DRTV).
* Discount.
*...
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The State of Marketing 2011: Unica’s Annual Survey of Marketers pptx
Ngày tải lên :
23/03/2014, 04:21
... such as the maturing of social media and mobile
marketing, and the increased recognition of the need for interactive marketing – the survey posed nine new questions, opening fresh areas of insight. ... back to see the whole marketing picture, not just the latest hot tactic creating buzz. That’s why Unica is the proud sponsor of the
annual State of Marketing survey, a reflection of our hunger ... eCommerce. For each
of these technologies, more than 50% of marketers say they are already using them. Despite the widespread adoption of these technologies, sophistication of use varies considerably....
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The Law of Marketing pptx
Ngày tải lên :
23/03/2014, 08:20
... Introduction to Marketing Law
CHAPTER 1
Overview of the Legal Environment of Marketing Activities 3
Introduction 3
Classifications of the Law 3
Sources of the Law 5
Primary Sources of the Law 5
Secondary ... sovereignty
of the defendant’s state; (4) the forum state’s interest in
adjudicating the dispute; (5) the most efficient judicial
resolution of the controversy; (6) the importance of the
forum to the ... Competition
(federal/state)
24 The Law of Marketing
The Law of Marketing
SECOND EDITION
Lynda J. Oswald
Professor of Business Law and Michael R. and Mary Kay Hallman Fellow
Stephen M. Ross School of Business at the University...
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Báo cáo khoa học: "Coding the Russian Alphabet for the Purpose of Mechanical Translation" pptx
Ngày tải lên :
23/03/2014, 13:20
... the “soft sign” in the nomi-
native singular. The stem without the “soft sign” (in
the transformed spelling) would be a short entry on
the pattern of the entries for “false stems”, while the ... for the treatment of “false stems”
in the dictionary it is possible to enter the stem
*БОЛЬШ which results from the splitting off of the
affix *ОЬ as one among a number of “false stems” in
the ... transformation of the form (6) until we
are perfectly certain that the information thus lost is
of no further use to us.
Another possibility which suggests itself is that of
increasing the number of...
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