MARKETING VOCABULARY From the Glossary of Marketing Management (2002) pptx

[...]... targeting * Marketing * Marketing audit * Marketing budget * Marketing concept * Marketing control * Marketing database * Marketing environment * Marketing implementation * Marketing information system (MIS) * Marketing intelligence * Marketing intermediaries * Marketing management * Marketing mix * Marketing process * Marketing research * Marketing services agencies * Marketing strategy * Marketing. .. Individual marketing * Industrial product * Industry * Inelastic demand * Influencer * Information search * Informative advertising * Initiator * Innovation * Innovative marketing * Institutional market * Integrated direct marketing * Integrated logistics management * Integrated marketing communications * Intensive distribution * Interactive marketing * Intermediaries * Internal audit * Internal marketing. .. * Deficient products * Demand curve * Demands * Demarketing * Demographic segmentation * Demography * Department store * Derived demand * Descriptive research * Desirable products * Differential advantage * Differentiated marketing * Direct investment * Direct-mail marketing * Direct marketing * Direct -marketing channel * Direct-response television marketing (DRTV) * Discount * Discount store * Dissonance-reducing... * Target costing * Target market * Target marketing * Target profit pricing See Breakeven pricing * Tariff * Team selling * Technologies environment * Telemarketing * Television marketing * Territorial sales force structure * Test marketing * Time-series analysis * Total costs * Total customer cost * Total customer value * Total market demand * Total quality management (TQM) * Trade-in allowance *... concept * Selling process * Sense -of- infusion marketing * Sequential product development * Served market (target market) * Service * Service inseparability * Service intangibility * Service perishability * Service variability * Services * Shopping product * Simultaneous product development * Single-source data systems * Soda classes * Societal marketing * Societal marketing concept * Specialty product... * Net profit * New product * New-product development * New task * Niche marketing * Non-durable product * Non-personal communication channels * Non-tariff trade barriers Look for O * Objective-and-task method * Observational research * Occasion segmentation * Oligopolistic competition * Online advertising * Online marketing * Open-end questions * Operating control * Operating statement (profit-andloss... Dissonance-reducing buying behavior * Distribution centre * Distribution channel (marketing channel) * Diversification * Dogs * Door-to-door retailing * Durable product Look for E * Economic environment * Electronic commerce * Embargo * Emotional appeals * Emotional selling proposition (ESP) * Engel's laws * Enlightened marketing * Environmental management perspective * Environmentalism * Events * Exchange * Exchange... Patronage rewards * Penetrated market * Percentage -of- sales method * Perception * Perceptual maps * Performance review * Personal communication channels * Personal influence * Personal selling * Personality * Persuasive advertising * Physical distribution (marketing logistics) * Physical distribution firms * Place * Planned obsolescence * Pleasing products * Point -of- purchase (POP) promotions * Political environment... Reference prices * Relationship marketing * Reminder advertising * Resellers * Retailer co-operatives * Retailers * Retailing * Retailing accordion * Role Look for S * Sales force management * Sales force promotion * Sales promotion * Sales quotes * Salesperson * Salutary products * Sample * Samples * Scaled-bid pricing * Seasonal discount * Seasonally * Secondary data * Segment marketing * Segmented pricing... segmentation * Geographical pricing * Global firm * Global industry * Global marketing * Global organization * Going-rate pricing * Government market * Gross margin * Gross sales * Growth-share matrix * Growth stage Look for H * Habitual buying behavior * Handling objections * Horizontal marketing systems * Human need * Human want * Hybrid marketing channels * Hypermarkets Look for I * Idea generation * Idea . alt=""