customer based brand equity evidence from the hotel industry

... model of brand equity (customer- based) for financial services According to this model, brand equity is derived from the customer s perception of the quality and thereby the brand value Other components ... manifested in the balance sheet The second approach is based on the customer- brand relationship This study adopts the later approach, customer- based brand equity (hereinafter referred to as CBBE) There ... strong brand involves creating brand equity In a common sense, brand equity is defined as the added value endowed by the brand to the product (Farquhar, 1989) In the last two decades, brand equity...

Ngày tải lên: 06/11/2012, 15:52

... customer- based brand equity as the differential effect of brand knowledge on customer response to the marketing of the brand According to this view, the premise of the customer- based brand equity is that the ... confirmed the importance of brands in terms of the customer Customer -based brand equity is defined as the effect of brand knowledge on the customer s response to the marketing activities of the brand ... not deal with the financial perspective, and the expressions customerbased brand equity and brand equity will therefore be used interchangeable In the customer- based approach, brand equity pertaining...

Ngày tải lên: 22/08/2013, 22:27

... WHAT? Customer- based brand equity (CBBE) gì? HOW Làm để xây dựng CBBE? MEASURING MANAGING Cách thức để đo lường CBBE? Quản lý CBBE nào? i Customer- based brand equity gì? CUSTOMER- BASED BRAND EQUITY ... www.visualcomplexity.com * KIẾN THỨC THƯƠNG HIỆU Viết bi iI Làm để xây dựng Customer- based brand equity? LÀM SAO ĐỂ XÂY DỰNG CBBE? Lựa chọn đặc trưng thương hiệu (brand identities) ● ● ● Sự đơn giản Đặc biệt Quen thuộc ... CBBE? Quản lý CBBE nào? i Customer- based brand equity gì? CUSTOMER- BASED BRAND EQUITY gì? Customer- Based brand equity (CBBE) - Giá trị thương hiệu dựa người tiêu dùng hiệu ứng khác biệt mà kiến thức...

Ngày tải lên: 12/12/2013, 20:54

... thương hiệu theo định hướng khách hàng ( CBBE ) Định nghĩa: “ Giá trị thương hiệu ( Brand Equity ) tập hợp tài sản có tài sản nợ gắn liền với thương hiệu, tên biểu tượng nó, làm tăng lên www.themegallery.com ... event, quảng www.themegallery.com cáo ) Ví dụ : Hình ảnh thương hiệu ( Brand image ) • Một hình ảnh thương hiệu tích cực tạo chương trình marketing, gắn kết liên tưởng mạnh mẽ, www.themegallery.com ... www.themegallery.com – Tính đáng tin cậy, độ bền, tính tiện lợi sản phẩm – Tính hiệu quả, hữu hiệu dịch vụ, đồng cảm – Kiểu dáng thiết kế – Giá Hình tượng thương hiệu (Brand imagery) www.themegallery.com...

Ngày tải lên: 01/08/2015, 10:58

... insights into the environmental legal regulation in Vietnam and the impacts they have on the industry I.1 Research questions The thesis aims to answer the following questions, from the macro level ... situation for the environment but further research is needed The thesis is inspired by the idea of further research on the linkages that should be made on the industry specific basis rather than ... – grease money or the ‘envelope’ The inspectors received the money and turned a blind eye to the pollution as they are making a profit from the polluting operation They are then much concerned...

Ngày tải lên: 24/08/2013, 18:48

... among these three dimensions of customer based- brand equity (brand image, brand loyalty and perceived quality) appears to have the least brand equity rating? • Does customer based- brand equity ... Among These Three Dimensions of Customer Based- Brand Equity (Brand Image, Brand Loyalty and Perceived Quality) Appears To Have the Least Brand Equity Rating? 62 5.1.2 Does Customer Based- Brand ... on the importance of these dimensions (brand awareness, brand loyalty, brand image and perceived quality) of customer- based brand equity on consumer’s perceptions of a brand This is based on the...

Ngày tải lên: 24/09/2012, 17:19

... Reproduced with permission of the copyright owner Further reproduction prohibited without permission Reproduced with permission of the copyright owner Further reproduction prohibited without ... permission Reproduced with permission of the copyright owner Further reproduction prohibited without permission Reproduced with permission of the copyright owner Further reproduction prohibited without ... permission Reproduced with permission of the copyright owner Further reproduction prohibited without permission Reproduced with permission of the copyright owner Further reproduction prohibited without...

Ngày tải lên: 03/06/2014, 01:05

... relation of the samples and country rocks and also on the thermal history in which the rock itself experienced All other radioactive dating methods applied for any mineral extracted from the first ... contamination with the mantle materials The model age TDM=1880 m.y calculated from the isochron suggested that the provenance of metamorphic rocks of Con Voi range might derive from the Proterozoic ... parageneses had the same direction The different criteria of shears recorded by the minerals of the first paragenesis indicated a left 71 lateral motion The secondary minerals crystallized within the pressure...

Ngày tải lên: 13/02/2014, 12:20

... reconstruct the surprise change in the target is to look at the difference between the average funds rate and the spot month rate on the day prior to the change, scaled up to reflect the number ... ms , τ The surprise computed in this way, therefore, is equal to the “true” surprise, plus the average targeting errors made later in the month, minus the scaled-up premium The first of these may ... change too much from one day to the next The only contamination is the day τ targeting error, and the revision in the expectation of future targeting errors.5 The expected component of the change...

Ngày tải lên: 06/03/2014, 02:21

... pattern: the recovery from the Great Contraction in the 1930s; the recovery after the recession of the early 1990s and the present recovery The present recovery is strikingly more tepid than the 1990s ... pattern: the recovery from the Great Contraction in the 1930s; the recovery after the recession of the early 1990s and the present recovery The present recovery is strikingly more tepid than the 1990s ... shows the quarterly path of GDP from the preceding peak to the trough of each business cycle and then the quarterly path of GDP from the trough for the same number of quarters that occurred in the...

Ngày tải lên: 06/03/2014, 19:20

... liquidity between the CDS and the bond Specifically, the degree of liquidity in the CDS market is proxied by the bid-ask spread of the CDS premium The higher this spread is, the lower the degree of ... leveraged positions The operations of the ECB seem to impair the informational content of bond prices as they relate to the actual credit risk of these assets The remainder of the paper is organised ... since the inception of the EMU.4 Our aim, however, is not to study the determinants of the CDS or the bond spread, but, rather, the determinants of the basis to test whether both markets reflect...

Ngày tải lên: 15/03/2014, 07:20

... Although the predicted aminoacid sequence had similarity with the sequences of mammalian TGase, the length of the cDNA was smaller than the length deduced from the molecular size of the purified ... after the last immunization, blood was collected from the heart For expression of the full-length cDNA in E coli, the same system was used except for the vector PCR was performed to insert the ... sequence determined from the CNBr fragment The asterisk indicates the stop codon Three amino acid residues of the catalytic triad are boxed The single and double lines indicate the putative Ca2+-...

Ngày tải lên: 17/03/2014, 23:20

... directly from the author IZA Discussion Paper No 5558 March 2011 ABSTRACT Wars and Child Health: Evidence from the Eritrean-Ethiopian Conflict* This is the first paper using household survey data from ... exposure to the war) and temporal (within a given region, the timing of whether a child was born during the war period) These variables are binary and indicate whether a child was born before the war ... cohorts of similar aged children who are from the same regions but differ in their exposure to the war Based on the non-parametric regressions, we estimate the following region and birth cohort...

Ngày tải lên: 22/03/2014, 09:20

... that the main determinants of net interest margins are bank-specific factors, whereas others claim that the industry- specific factors are more important On the other hand, others believe that the ... characteristics that may influence the slope of the perceived supply curve are (1) the level of market concentration and (2) the size of the firm's "customer base" To the extent that firms in more ... reason, they doubted the effect of the lending channel Conversely, Kashyap and Stein (1995, 2000) provide evidence that this hypothesis does not hold if asymmetric information about the value of the...

Ngày tải lên: 22/03/2014, 17:20

... -11.7* * The mean and standard deviation correspond to the sample values The numbers in the parentheses stand for the t-ratios The Sharpe ratio is calculated by diving the sample mean by the sample ... stands for the Durbin-Watson statistic The numbers in the parentheses below the point estimates stand for the t-ratios Adj R2 stands for the adjusted coefficient of determination The hypotheses tests ... portfolios In other words, the analysis on the one hand has the drawback that noise is not 'averaged out', but on the other hand allows the evaluation of interest rate risk on the micro level...

Ngày tải lên: 22/03/2014, 17:20

... to weaken the connections between the macroeconomic environment in the run-up to the crisis and the likelihood of subsequent bank failure These hypotheses are taken to the data in the next sections ... declining trend in the pre-crisis period, which reverts from 2007 for the Domestic banks, and from 2008 for the Global banks In the latter group, there is a sudden drop at the peak of the crisis, followed ... to the short-term The statistics also uncover a wide difference between EQUITY and the Basel CAR, which is mainly attributable to the effect of risk-weighs in the Basel formula Furthermore, the...

Ngày tải lên: 22/03/2014, 21:20

... of the SGP would be a “stupid” avenue, there is no evidence of significant reactions from the markets Indeed, the markets may have interpreted the announcement as not raising the risk of the ... for the specific regulations of the Pact and the decisions taken by the Council varies considerably The main reason for diverging assessments of the virtues of the Stability and Growth Pact is the ... confirmed their commitment to their fiscal target.8 The embarrassment of the “sinners” resulting from the public debate of the issue had been an effective mechanism to enforce commitment to the European...

Ngày tải lên: 22/03/2014, 23:20

... factors go into the construction of the index, the number of firms in the industry and each firm’s market share The fewer the number of firms in the industry the easier it is for them to coordinate ... to support the hypothesis that interest rate spreads are positively related to market power That is, the more concentrated the banking industry (i.e the less competitive) the higher the banks’ ... uses the Herfindahl–Hirschman index (HHI) as the measure of market power in the banking system in each of the ECCU countries both at the aggregate level and for the foreign and indigenous banks The...

Ngày tải lên: 22/03/2014, 23:20

... models are then left with the simpler task of explaining the change in pollution from the upstream point to the downstream point as a function of the characteristics of counties in between the two ... The idea is to compare the shapes of the pollution functions under differing degrees of endogeneity to the empirically estimated shape of the pollution function to see whether the estimates based ... after the 1994 elections Thus the distance of the upstream station B to the nearest exiting border decreased from BD to BC, and the number of border crossings for the segment BF increased from...

Ngày tải lên: 29/03/2014, 14:20