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528 Operations and Project Management ASSIGNMENT 2

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Cấu trúc

  • OBSERVATION RECORD

    • Structure

  • LO3 + LO4

  • I.Introduction

    • 1.1.Information Samsung Vina Electronics Company Limited

  • II.Project Life Cycle (PLC)

    • 2.1.Defination

    • 2.2.Apllication PLC in project :

      • The purpose, vision and mission of the project

      • Detailed project description, conditions and risks

      • Name and authority of the project sponsor

      • Related parties

      • Cost in the 4 month in Facebook Fanpage

      • Facebook Ads - Page Like

      • Facebook Ads - Page Post Engagement

        • 1. Office building : LCD screens in elevators in office buildings

        • 2. Airport : Advertising LCDs at the passenger drop off area

        • 3. Supermarket : The casher area

      • TVC

        • 1. Program terminal Start a new day

        • 2. HTV 9 End of program

        • Service leading users to Website / Microsite

        • Post status on famous profiles

          • 3. The Execution Phase

        • Customer perception of the product after the advertising project SamSung S20 Utra

    • 2.3.Agile project management method

      • The Application Agile project management method prints the last step of the project lifecycle

      • Disadvantages of Agile

    • 2.4.Project management tools

      • WBS tool

      • Apply WBS tools in phase 2 of the project lifecycle

      • Advantages of WBS

      • Disadvantages of WBS

    • 2.5.Leadership method

      • Apply leadership method in phase 2 of the project lifecycle

      • Leadership method advantages

      • Disadvantages of leadership method

  • III. Review and critique the application

    • 3.1. Evaluate and criticize the PLC's effectiveness in the application to the project

    • 3.2. Performance measurement tool reviews and critiques

      • Advantages of using KPIs

      • Disadvantages of using KPI system

    • 3.3. Analyzing how to use appropriate theories, concepts, and models in PLCs will distinguish between large-scale and small-scale projects.

      • In the small-scale projects

      • In the large-scale projects

    • 3.4. Critically evaluate the effectiveness of PLC if your project would be implemented in Vietnamese business context on a large scale.

  • IV.Conclusion :

  • V.References

Nội dung

P3. Apply each stage of the PLC to a given project, producing necessary supporting documentation for completing the project e.g. a business case, project plan, work breakdown structure. P4. Review and critique the effectiveness of the PLC in application to the chosen project using appropriate theories, concepts and models. M3. Analyse the rationale for the project methodologies, tools and leadership within the PLC for the given project. M4. Critically analyse how the use of appropriate theories, concepts and models in the PLC will differentiate between large and small scale projects. D2. Critically evaluate the PLC through a practical and theoretical exploration of its effectiveness.

ASSIGNMENT FRONT SHEET Qualification BTEC Level HND Diploma in Business Unit number and title Unit 16: Operations and Project Management (528) Submission date Saturdays, November 7, 2020 Date received (1st submission) Date received (2nd submission) Re-submission date Student names & codes Final scores Group number: Class Assessor name Signatures Student declaration I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism I understand that making a false declaration is a form of malpractice P3 P4 M3 M4 D2 OBSERVATION RECORD Student Nguyen Duc Huy Description of activity undertaken P3 + P4 + M3 + M4 + D2 P3 Apply each stage of the PLC to a given project, producing necessary supporting documentation for completing the project e.g a business case, project plan, work breakdown structure P4 Review and critique the effectiveness of the PLC in application to the chosen project using appropriate theories, concepts and models M3 Analyse the rationale for the project methodologies, tools and leadership within the PLC for the given project M4 Critically analyse how the use of appropriate theories, concepts and models in the PLC will differentiate between large and small scale projects D2 Critically evaluate the PLC through a practical and theoretical exploration of its effectiveness Assessment & grading criteria How the activity meets the requirements of the criteria Student signature: Date: Assessor signature: Date: Assessor name: Student Nguyen Ngoc Thuy Duong Description of activity undertaken P3 + P4 P3 Apply each stage of the PLC to a given project, producing necessary supporting documentation for completing the project e.g a business case, project plan, work breakdown structure P4 Review and critique the effectiveness of the PLC in application to the chosen project using appropriate theories, concepts and models Assessment & grading criteria How the activity meets the requirements of the criteria Student signature: Date: Assessor signature: Date: Assessor name: Student Nguyen Tuyet Suong Description of activity undertaken P3 + P4 P3 Apply each stage of the PLC to a given project, producing necessary supporting documentation for completing the project e.g a business case, project plan, work breakdown structure P4 Review and critique the effectiveness of the PLC in application to the chosen project using appropriate theories, concepts and models Assessment & grading criteria How the activity meets the requirements of the criteria Student signature: Date: Assessor signature: Date: Assessor name: Student Nguyen Thanh Da Nguyet Description of activity undertaken P3 + P4 P3 Apply each stage of the PLC to a given project, producing necessary supporting documentation for completing the project e.g a business case, project plan, work breakdown structure P4 Review and critique the effectiveness of the PLC in application to the chosen project using appropriate theories, concepts and models Assessment & grading criteria How the activity meets the requirements of the criteria Student signature: Date: Assessor signature: Date: Assessor name: r Summative Feedbacks: rResubmission Feedbacks: Grade: Assessor Signature: Date: Customer perception of the product after the advertising project SamSung S20 Utra Customer perception of the product 20% SamSung S20 Utra Other Products 80% Customer satisfaction on the product SamSung S20 Utra Customer satisfaction 25% Satisfied Unsatisfied 75% Conclusion : This general lifecycle structure is used when dealing with top management or others less familiar with the project Some people may confuse it with project management process teams But the following process group contains project-specific activities On the other hand, the life cycle of a project is independent of the life cycle of the specific outcome of the project However, it would be beneficial to take into account the current life cycle stage of the product It can provide a common frame of reference for utilize different projects This project's waiting round has helped THHH SamSung Vina Company achieve certain success when implementing advertising projects: • It helps professional service teams become more proficient and profitable • It helps the organization • It makes the flow of communication easier • It emphasizes reporting and checking on previous projects • It helps promote rapid product business growth However, there are still shortcomings in implementing the project life cycle: • Costs and personnel were low at first and peaked when work was underway It again starts to decline rapidly when the project begins to pause • Risk and uncertainty are at their peak at the start of the project These factors decrease over the life of the project as decisions are made and delivered products are accepted 2.3.Agile project management method This method focuses on the end state or end goal of the project With this approach, Agile manages more on thinking and initiative There are main elements in Agile project management approach: • Cooperate with the client in determining project requirements • There are processes and tools for interacting among members • Be ready to change your plans when you The Application Agile project management method prints the last step of the project lifecycle Vina Co., Ltd has adopted an agile management approach as the final step in the Samsung S20 Utra advertising project, which will present interaction surveys between seller and customer departments to set business goals business to suit the wants and needs of the customer Focus on the thoughts and opinions of the Marketing departments and initiatives to make the final choice Use communication methods to always keep up with information among members Always available for backup options and change if required Advantages of Agile Agile understands that there is no 100% certainty in business, is the only constant, and requires team members to be open to change Disadvantages of Agile For those who prefer to work in structure and control, the Agile method can be confusing and frustrating Agile is agile and constantly changing, causing a feeling of losing control if information is not updated This issue must be compensated for by the continuous exchange of information and collaboration among members Sometimes, updating too often annoys customers or remote teams 2.4.Project management tools WBS tool Work Breakdown Structure (WBS) is a concept used to describe the splitting and splitting of work objects for easier, more convenient deployment and control Accordingly, the small tasks need to ensure within the scope of solving the goal of the parent job At the same time, small jobs can be independent or have complete dependencies with each other A parent job is considered complete only when all of its child jobs have been processed Apply WBS tools in phase of the project lifecycle - Create a work structure simpler but more effective: When a set of tasks is gathered with the same properties and way of doing it, controlling it will be much simpler and more efficient At the same time, the appropriate allocation of resources to jobs will create specialization that drives higher productivity, which means significantly improved efficiency - Analyzing costs for better control: With each assigned sub-task, managers easily estimate the corresponding cost required to perform while ensuring that the cost of the total tasks in each work package does not exceed budget This also partly assists managers in better control of this resource through actual cost consumption, good control from small jobs helps a project use the budget more efficiently - Project progress is continuously adjusted and improved: When assigning tasks, managers can set deadlines and decentralize details for each job As a result, slow work progress can be easily controlled and overcome through warnings and reminders At the same time, it's easy to grasp the causes, who are responsible for those delays Meanwhile, project progress control will become more timely, effective and detailed - Exactly assess an issue: When a good or bad problem is reflected in the major tasks in a project, managers quickly assess its impact on the process through a clear hierarchy of work The application of WBS is like a key that opens up a way to solve problems arising when determining the specific cause, the starting point of the problem and the units responsible for solving - Improve the performance: Relying on transparency in division of work and scope limitation, will limit confusion about who is responsible and lack fairness in evaluating individual performance The jobs are broken down to the maximum to help managers have an objective assessment of the resources being used for each job This metric helps the project to operate on a fairer and more transparent foundation Advantages of WBS The manager has to focus on the project priorities, the project budget as well as all relevant tools specific to the project to define the key elements before incorporating WBS in a particular project You have to work on fixing problems Since then, with precise time , expense, variety and obligation, these things have been deployed in comprehensive employment The more thorough work is evaluated, the faster it is to be deployed, the more successful it is, and thus the project is less costly Disadvantages of WBS It becomes more difficult to create and maintain a hierarchy of work for each project while deploying several projects at the same time Not only have you missed the ability to lower costs and better leverage capital if the therapy is not very scientific, but you may still face challenges such as simultaneous work, lack of focus and failure In all ways, regulation The implementation of digital solutions today, with the trend of computerization, will help you physically see the job structure, better manage the work while providing optimum opportunity to save costs as well as in real time 2.5.Leadership method Apply leadership method in phase of the project lifecycle The business leadership approach is the sum of the purposeful and potential ways of influencing a leader on the needs and motivations of the people to work with other corporate resources to achieve the goals target administration set out The application of leadership methods in Samsung Vina Co., Ltd to increase the effectiveness of project management holders with other members in the organization can easily lead and manage more effectively Leadership first depends on the ability of the person to be affected by the method If the methods given by leadership cause people to implement the effects of those methods are not in agreement or interest, it will be difficult to have a positive impact on governance The leadership methods must direct the affected people into the good implementation of the overall goals of the organization as well as each individual, thereby bringing about high efficiency and meeting the wishes of the people in the team function The leadership methods must be based on the existing reality of the organization, so it becomes a reality in the governance process, not the only subjective, utopian works that only have value momentarily The leadership methods must be consistent with the historical objective development trend, that is the process of a competitive market economy and globalization integration, which is the international practice that every country family are committed Leadership method advantages Leadership methods are of a very diverse and rich nature, which is an issue that needs special attention in governance, because it is the most dynamic part of the governance system Disadvantages of leadership method Leadership methods often change in each specific situation, depending on the characteristics of the object as well as the capabilities and experiences of the leader III Review and critique the application 3.1 Evaluate and criticize the PLC's effectiveness in the application to the project This project's waiting round has helped THHH SamSung Vina Company achieve certain success when implementing advertising projects: • It helps professional service teams become more proficient and profitable • It helps the organization • It makes the flow of communication easier • It emphasizes reporting and checking on previous projects • It helps promote rapid product business growth However, there are still shortcomings in implementing the project life cycle: • Costs and personnel were low at first and peaked when work was underway It again starts to decline rapidly when the project begins to pause • Risk and uncertainty are at their peak at the start of the project These factors decrease over the life of the project as decisions are made and delivered products are accepted 3.2 Performance measurement tool reviews and critiques The use of KPIs in work performance evaluation aims to: • Firstly, to ensure that employees properly fulfill the responsibilities in the job descriptions for each specific position • Evaluation indicators are highly quantitative, can be specifically measured, thus improving the effectiveness of the performance assessment • The use of KPIs contributes to making the job performance assessment more transparent, clear, specific, fair and efficient Advantages of using KPIs • It can be a very quick way of showing the present performance of a strategic goal or goal • Decisions can be made faster when perceptible and accurate metrics accompany them • It can help management recognize the achievements of their organization, department / department or an employee so that there is a direction to encourage and motivate employees • A team can work together for measurable purposes • Set out measurable targets Disadvantages of using KPI system • If the KPIs built not meet the SMART criteria, it will not only adversely affect the system • If the target does not meet Specific criteria, the employee does not know what to and how to achieve the desired work efficiency • The indexes not meet the measuarable (measurable) criteria: Thus, when giving the criteria, there is no meaning in measuring the results • The KPIs not meet the Achievable (achievable) and Realistics (reality) criteria: : The goal is built too far from reality, the staff cannot reach the goal even though they try their best me This leads to psychological frustration, depression and unwillingness to work • KPIs not have a specific limit: employees not know how long this job must be done or when it must be completed This causes great difficulties for employees in the process of doing the work • When using KPIs as a goal, it must be changed according to the goals of the organization, it is not highly effective if used for a long time 3.3 Analyzing how to use appropriate theories, concepts, and models in PLCs will distinguish between large-scale and small-scale projects In the small-scale projects In small projects, you can apply simple models such as SWOT, apply 4P model, apply theories about the market, market segmentation, carefully study competitors, from a customer point of view product, budgeting, pricing strategy research, effective promotion strategy and execution plan Because the application of the above models and theory helps me to easily grasp and implement clearly and in detail However, there are still some problems that will occur during project implementation so this should only apply to small projects because the risk situation is not high and the problem encountered will not cause difficulties in processing In the large-scale projects In large projects, it is necessary to apply many different models to analyze to reduce the situation of problems occurring during the project implementation such as Waterfall, Agile, Hybrid, Limit line method, Chain project management Importantly, Quality Management Approach (Six Sigma), Scrum In addition to the project management methods mentioned above, there are other methods to consider, including the event sequence method (ECM), the crystal method, flexible software development (FDD), play dynamic system development (DSDM), adaptive software development, rational unification process (RUP), inclined development (LD), Prince2 and others Due to the variety of project management approaches to strengths and weaknesses, organizations will likely want to consider adopting a variety of project management methods based on the unique nature of the project, and its arrangement organization and purpose of the project Either way, organizations need to develop standards and must be best prepared to be selective when many factors change Here, it's figuring out how a particular project fits into a company's goals Once the success or failure criteria are clarified, it will be easy to find one or more methods most appropriate to help your organization achieve the desired results of effective and efficient business 3.4 Critically evaluate the effectiveness of PLC if your project would be implemented in Vietnamese business context on a large scale Costs and personnel were low at first and peaked when work was underway It again starts to decline rapidly when the project begins to pause Typical cost and personnel curves not apply to all projects Significant expenditures are required to secure essential resources early in its life cycle Risk and uncertainty are at their peak at the start of the project These factors decrease with the life cycle of the project as decisions are made and delivered products are accepted The ability to affect the final product of a project without affecting cost is highest at the start of the project and decreases gradually as the project approaches completion In Figure 2, it is clear that the cost of making new changes and fixing bugs will increase as the project is nearing completion Large-scale application of PLCs in projects in Vietnamese enterprises increases productivity and customer satisfaction, achieves competitive advantage, improves cost control and communication, as well as predictive performance rate Ultimately, this improves and promotes decisionmaking and supports company goals To overcome the disadvantages need: • Define the project pathway by identifying and taking into account key project goals and priorities • After defining the project direction, requirements, and objectives, define all of the criteria that an approach will impact and vice versa • Identify all available / possible methods most relevant to the project • Spend time comparing and comparing each project management methodology related to the project • Consider which method will give the best results and carry the least risk • Get feedback and buy in • Note the method and the reason • Do the method • Track and modify as required IV.Conclusion : The project is a unified entity, the implementation time is determined and there is a certain uncertainty, so organizations and units often divide the project into several phases to manage the implementation Each segment is marked by performing one or more tasks Combining these phases is called the project cycle or life cycle The project cycle defines the start, end, and execution time of the project The project cycle defines what works will be done in each phase and who will be involved The application of the project life cycle in advertising Samsung Vina's S20 Utra products by stages has used many different theories and models to analyze and clarify how the project is implemented Thanks to that, the project has achieved certain successes However, there are still many problems to be dealt with during project implementation in the ways mentioned in the article by applying other methods and theory V.References vụ, S., hàng, K., tức, T and mới, 7., 2020 Bước Lập Kế Hoạch Kinh Doanh Cho Sản Phẩm Mới [online] dtctech.vn Available at: [Accessed 31 October 2020] Samsung 2020 IT & Truyền Thông Di Động | Kinh Doanh | Samsung Việt Nam [online] Available at: [Accessed 31 October 2020] Invensislearning.com 2020 What Is Project Life Cycle And Its Main Characteristics? | Invensis Learning [online] Available at: < > [Accessed 31 October 2020] SINNOVA 2020 WBS - Công Cụ Hiệu Quả Để Quản Lý Dự Án - SINNOVA [online] Available at: [Accessed November 2020] vietnambiz 2020 Phương Pháp Lãnh Đạo Doanh Nghiệp Là Gì? Căn Cứ, Yêu Cầu Lựa Chọn [online] Available at: [Accessed November 2020] Saga.vn 2020 HƯỚNG DẪN LỰA CHỌN MƠ HÌNH QUẢN LÝ DỰ ÁN PHÙ HỢP NHẤT [online] Available at: [Accessed November 2020] ... yhanh 42 000 000 % % 128 ,000, 000 28 ,000,0 00 160,000 120 ,000 Hot blogger 1 An https://www.facebook.com/an.ng Nguy uy.31 2/ 9 9/9 Stat us 16 ,20 0, Stat us 10,700, Stat us 26 ,26 5, 000 % 32, 400,0 00 120 ,000... [Accessed November 20 20] Saga.vn 20 20 HƯỚNG DẪN LỰA CHỌN MƠ HÌNH QUẢN LÝ DỰ ÁN PHÙ HỢP NHẤT [online] Available... 31 October 20 20] Invensislearning.com 20 20 What Is Project Life Cycle And Its Main Characteristics? | Invensis Learning [online] Available at: < > [Accessed 31 October 20 20] SINNOVA 20 20 WBS -

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