Submission Format: The submission is in the form of an individual written report. This should be written in a course, formal business style using Arial, 1.5 lines spacing and font size 12 with Justify Text to enhance the legibility for markers. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. Any suspicions regarding plagiarism will lead to failure in results of the assignment. The recommended word limit is 2,500 words, although you will not be penalized for exceeding the total word limit. Unit Learning Outcomes: LO1. Explain the role of marketing and how it interrelates with other functional units of an organisation. Assignment Brief and Guidance: You are a new Marketing Executive of Company X (Choose a B2B company in Vietnam or UK to apply). The company has not had a Marketing Team since it was established as the Board of Director did not think Marketing department is important for the business development in the B2B industry. However, you need to build a strong Marketing team in order to achieve their business objective. A meeting is held next week to finalise this decision, your task is to prepare an individual report, which clarifies the important role of the Marketing function and its relationships with other functions of the company, in order to persuade the BOD to establish a Marketing department.
Marketing Strategy Content •General communication plan •Activity details and illustrations •Budget General communication plan October November December Stage 2: Introduce product details and increase interaction with users Stage 1: Build awareness Shopee+ Facebook: increase the number of people interested in Shopee and Facebook pages Shopee + Facebook: constantly update content and promotions Shopee + Facebook: organizes mini games for interested users Livestreams showcases the health benefits of oysters Livestreams showcases the benefits of another product and feedback customers from Tu Hao Island Increase search rankings on Google Vietnam (SEM) • Address : 581/36/9 Truong Chinh, Tan Information Son Nhi Ward, Tan Phu Ho Chi Minh City • Numberphones : 093 805 82 55 • Mail : bachtu00@gmail.com • Link FB : Specializing in Supplying Wholesale, Retail Oysters, Fresh Fresh Oysters, Cuttlefish, Squid, One Sunny, Dried Goldfish, Sea Dried Shrimp, Dried Amur https://www.facebook.com/Daohaus uat uhao • Link Shopee : https://shopee.vn/shop/225979423/s ea rch Details of activities and illustrations Build a sales page on the Shopee e-commerce floor Advertise products on Shopee when there are promotions Build a sales page on Facebook Posting introduction and responding to customer inquiries Organize mini game to win prizes for everyone Announcing the winning results Feedback from customers Livestream showcases the health benefits of oysters Livestreams showcases another product Content on FB and Shoppee Stage 1: Build awareness Content on FB and Shoppee • Tu Hao Milk Oysters specializes in wholesale and retail supply of Oysters raised in Long Son Vung Tau and some other seafood such as: Nan Squid, One Sunny Squid, One Sunny Seahead, Goldfish, Sea Dried Shrimp • The product that Tu Hao Oyster Island offers to customers is 100% fresh from nature, originating from Vung Tau sea and some other neighboring waters • eractive activities: Minigame, promotions, customer consulting, Stage 2: Introduce product details and bring benefits I n t • Health benefits such as good for the eyes, good for the heart, good for the brain, calcium supplementation, additional energy, good for the skin, • Good feedback from customers • Interactive activities: Minigame, promotions, customer consulting, Budget Chanel Facebook Market Shopee Market Money Total/ per month Total KPI 2.000.000đ 3000 Viewers 1.500.000đ 2000 Viewers Ads Google 1.000.000đ 750 clicks Ads Shopee 1.000.000đ 800 clicks ... Dried Amur https://www.facebook.com/Daohaus uat uhao • Link Shopee : https://shopee.vn/shop /22 5979 423 /s ea rch Details of activities and illustrations Build a sales page on the Shopee e-commerce... Budget Chanel Facebook Market Shopee Market Money Total/ per month Total KPI 2. 000.000đ 3000 Viewers 1.500.000đ 20 00 Viewers Ads Google 1.000.000đ 750 clicks Ads Shopee 1.000.000đ 800 clicks... •Activity details and illustrations •Budget General communication plan October November December Stage 2: Introduce product details and increase interaction with users Stage 1: Build awareness Shopee+