AV HP1_MARKET LEADER_BÀI KIỂM TRA CÓ ĐÁP ÁN_ new EOUTest 2 preinter _UEH

University of Economics, HCMC School of Foreign Languages Division of English for General Purposes End of Unit Test.M1.Unit EXAM IN ENGLISH FOR BUSINESS COMMUNICATION (75 minutes) Read the instruction carefully RECORD your answers on your answer sheets Section 1: Language knowledge (40 marks) I Choose the words that best fit the gaps in the following passage Jim Lawrence runs a firm with a turnover (1) …………… over $3 million Yet only fifteen years ago he owned a farm (2 ) …………… was struggling to (3) …………… a profit For a few years in the 80s, he worked (4) …………… an estate agent to earn some extra money In 1993, Jim was asked to make an iron candlestick He (5) …………… $50 to get started and soon had a new business He received lots of orders and decided to (6) …………… his farm buildings to workshops “I have had no formal training in iron work”, says Jim, “but I have always liked making things” These days he (7) …………… thirty-two people to help him and he has a very successful business It is a mail-order company and Jim has (9) …………… invested a lot of money in IT to maximize (9) …………… During the last 15 years, he has won two very important prizes for business, one in 1996 and (10) …………… in 2002 10 A A A A A A A A A A for who take for lost consist employ recently efficient another B B B B B B B B B B of whom in spent transfer was employing yet inefficient other C C C C C C C C C C at whose make as threw convert employs never efficiently the other D D D D D D D D D D on which invest of found invert employed seldom efficiency others II Choose the best answer 11 The cost of a company’s shares is its …………… A market share B share price C turnover D overheads 12 The percentage of sales a company has in a particular market is its …………… A share price B turnover C market share D net profit 13 The company employs a …………… of nearly 5,000 A employees B labour C workers D workforce 14 A company which is more than 50% owned by another company is called a …………… A subsidiary B parent company C head office D branch 15 We …………… independent and impartial advice on mobile phones A B launch C make D offer 16 We want to be sure that we can …………… the needs of our customers A respond B accept C meet D make 17 After years in which the price of PCs has fallen by half, the price of software …………… down too A is coming B come C would come D came 18 As a rule, cheap imports …………… to greater competition A are leading B lead C leads D is leading 19 How you …………… with customer complaints? A deal B treat C D have 20 They need to improve the products’ …………… A packed B pack C packaging D package EOU Test.M1.U2.PreInter 21 Afitel Company is committed …………… creating and delivering value A for B to C at D in 22 The product was very popular We sold …………… on the first day and ordered more stock A out B on C in D for 23 If a product is …………… sale in a John Lewis store, you know you can trust it A at B to C on D of 24 Turnover was €57.2 million, an increase ……………15% on last year A on B of C in D by 25 Can we move …………… to the next item on the agenda? A on B up C away D for 26 Now is a good time to invest …………… the property market A for B of C with D in 27 The pre-tax profit was USD 15 million …………… the profit after-tax was USD million A because B in spite of C while D due 28 Our biggest customer is McDonald’s, …………… most of you will be familiar with A that B which C Ø D all are correct 29 Next, I’ll explain …………… we’ve been so successful in the fashion industry A why B that C which D if 30 I think one of the major reasons for the company’s success is the markets …………… we operate A when B on which C which D where 31 Currently, we …………… the next stage in our development A consider B will consider C are considering D have considered 32 Its products are …………… by many celebrities in the world of music and sport A endorsed B endorsing C to endorse D endorsement 33 …………… is involved with managing and organising the work of a company A Accounts B Personnel C Administration D Sales 34 Because of the high cost of dollar, exports …………… well A aren’t doing B hasn’t done C don’t make D aren’t making 35 Nokia …………… in manufacturing mobile phones A specialises B specialising C specialised D will specialise 36 Nature’s Way Foods is a food-manufacturing company …………… on the south coast of England A basic B basing C based D bases 37 We are a highly …………… business A compete B competitive C competition D competing 38 We have now got a very wide range of …………… A productivity B producers C products D production 39 We have …………… moved to our new head office in central London A success B successful C successfully D succeed 40 If customers want …………… about our service, they can call our hotline A complain B to complain C complaining D complained Section 2: Language use Read the following passage and answer the questions that follow: Procter & Gamble’s Head & Shoulders shampoo is the biggest selling anti-dandruff shampoo in the world When sales began to drop, Head & Shoulders had been on the market for more than 25 years in some countries Procter & Gamble therefore considered the possibility that changes in consumer needs and wants may have occurred and could explain the declining sales Market research identified that consumers were not comfortable with the brand’s core promise that it would get rid of dandruff Therefore, the decision was made by Procter & Gamble to alter Head & Shoulders’ promise to one that gives people beautiful hair and keeps hair clean The brand turned away from presenting dandruff as a disease that needs to be treated and EOU Test.M1.U2.PreInter set out with the intention of making consumers comfortable with purchasing and being associated with Head & Shoulders As part of the launch for Head & Shoulders in Australia, a “celebrity ball” was held at Sydney’s Star City Casino in September 1999, in order to link Head & Shoulders with glamour and to steer away from the discomforting image of an anti-dandruff shampoo The launch also featured an advertisement with Courtney Cox Within three months of Head & Shoulder being launched in Australia, it had established itself as the number four shampoo in the Australian market Consumers were obviously more inclined to purchase a product whose main feature was glamour, rather than battling dandruff Choose the best answer: Where you think the passage above is probably from? EOU Test.M1.U2.PreInter A a course of banking C a school brochure B a brochure of recruiting D a newspaper What is the passage about? A The history of Procter & Gamble B A kind of product from Procter & Gamble C Consumer file of Procter & Gamble D The financial statement of Procter & Gamble Which of the following statement is FALSE? A Procter & Gamble launched Head & Shoulders 25 years ago B Market research guides Procter & Gamble in making dandruff shampoo C A celebrity ball took place when Procter & Gamble launched Head & Shoulders in London D Procter & Gamble decided to make Head & Shoulders the flagship product Answer the question What is Head & Shoulders’ altered promise? What does each of the following underlined words / phrases refer to? “The brand turned away …” (Paragraph 1) “… a product whose main feature …” (Paragraph 3) Which words/ phrases in the passage mean the following? placed in a position: ………………… careful study in order to discover new facts or information: ………………… Fill in each blank with one suitable word from the passage Put it in its correct form or tense if necessary There are vast ………………… of ice cream in the hot weather 10 Which ………………… of toothpaste you prefer? II Writing Read the following job advertisement on vn.linkedin.com and the candidate’s profile Brand Supervisor Circle K Vietnam Ho Chi Minh City, VN Job description + Manage Advertising, Public Relations, Media and all special events to support sales + Conduct market intelligence in terms of marketing initiatives / trends in the market as well as competitors’ marketing activities / initiatives and strategies Requirements  Bachelor’s degree in Marketing, Business or equivalent major  Have at least 03 years of experiences in Marketing / Brand management, experiences in Retail industry is preferable Candidate’s profile + Thanh Nguyen, 30 years old + B.A in Marketing, University of Finance and Marketing + Marketing Manager for KFC (5 years), launching marketing campaigns + part-time job as waiter for Kichi-Kichi and Hanuri + friendly, active and hard-working Write an email of job application for the position advertised Make up information where necessary Subject: Brand Supervisor, Thanh Nguyen EOU Test.M1.U2.PreInter Dear Mr Phan Le, I am ………………………………………………………………………………………… As you can see ……………………………………………………………………………… With a B.A degree ………………………………………………………………………… Thank you ………………………………………………………………………………… Yours ……………… III Listening: Part 1: Listen to the question and choose the best response The recording will be played twice A B C A B C A B C A B C A B C Part 2: Listen to the recording and fill in the blanks The recording will be played twice Business (6) ……………………… and ……………………… Association Conference + Workshops: last from (7) ……………………… to ……………………… held in the conference rooms on the 3rd and 4th floors + A map in your (8) ……………………… ……………………… If not picked it up yet  find it in the main lobby on the ground floor + Lunch: served in the hotel ballroom on the 2nd floor + After lunch  back to the auditorium to hear a (9) ……………………… ……………………… on the future of business management + (10) ……………………… ……………………… available in the lobby EOU Test.M1.U2.PreInter The End EOU Test.U2.M2 KEYS - EOU TEST.M2.Unit Section I B II 11 B 21 B 31 C D 12 C 22 A 32 A C 13 D 23 C 33 C C 14 A 24 B 34 A B C C A D 15 D 25 A 35 A 16 C 26 D 36 C 17 A 27 C 37 B 18 B 28 B 38 C 19 A 29 A 39 C Section 2: I Reading D B C It is the one / promise that gives people beautiful hair and keeps hair clean Head & Shoulders 10 C 20 C 30 D 40 B of a product established research sales 10 brand II Writing SUGGESTED ANSWER Subject: Brand Supervisor, Thanh Nguyen Dear Mr Phan Le, (Introduction: marks) I am responding with enthusiasm to your job posting on vn.linkedin.com for the position of Brand Supervisor I believe my extensive experience and skills in this field are an excellent match for the job (Body: 10 marks) As you can see in my CV, I worked as Marketing Manager for KFC for years During that time, I developed marketing strategies and successfully launched three marketing campaigns I also conducted market research and analyzed our competitors’ marketing activities With a B.A degree in Marketing and the experience accumulated while working part-time as a waiter for Kichi-Kichi and Hanuri, I have a full understanding of the importance of media and event organizing in advertising products (Closing: marks) Thank you for your time and consideration I can be reached anytime via this email address or my cell phone (0164 …… ) Yours sincerely, Thanh Nguyen EOU Test.U2.M2 III Listening Part 1 B Part Managers, Administrators C ten fifteen (10:15), twelve fifteen (12:15) A registration packet A panel discussion C 10 complimentary coffee AUDIO SCRIPT PART 1 Where are the stamps? (A) The post office is closed (B) The stamps are in the top drawer (C) The letter was not stamped How often you take a vacation? (A) I took one of them (B) Four to five times an hour (C) I take a vacation twice a year Will we be on time? (A) Yes, actually we're early (B) No, I don't have a watch (C) No, he came at 4:30 Why didn't you study for the test? (A) They're good students (B) Because it was a test (C) I was too tired to study Whose coffee cup is this? (A) That cup is his (B) This is good coffee (C) Yes, I like coffee PART TWO: Good morning and welcome to the Business Managers and Administrators Association Conference Workshops are scheduled to begin in just a few minutes, at ten fifteen, and will go until twelve fifteen All workshops will be held in the conference rooms on the third and fourth floors A map is included in your registration packet If you haven’t picked up your packet yet, they are available at the registration desk in the main lobby on the ground floor Lunch will be served in the hotel ballroom on the second floor from twelve thirty until one thirty Following lunch, we will reconvene here in the auditorium to hear a panel discussion on the future of business management OK, I think that’s all Oh, yes, there’s complimentary coffee available in the lobby now if you would like to get some on the way to the morning workshops Đán ÁN University of Economics, HCMCEnd of Unit Test.U2.M2 EOU Test.U2.M2 School of Foreign Languages Division of English for General Purposes EXAM IN ENGLISH FOR BUSINESS COMMUNICATION (75 minutes) Read the instruction carefully RECORD your answers on your answer sheets Section 1: Language knowledge (40 marks) I Choose the words that best fit the gaps in the following passage Jim Lawrence runs a firm with a turnover (1) …………… over $3 million Yet only fifteen years ago he owned a farm (2 ) …………… was struggling to (3) …………… a profit For a few years in the 80s, he worked (4) …………… an estate agent to earn some extra money In 1993, Jim was asked to make an iron candlestick He (5) …………… $50 to get started and soon had a new business He received lots of orders and decided to (6) …………… his farm buildings to workshops “I have had no formal training in iron work”, says Jim, “but I have always liked making things” These days he (7) …………… thirty-two people to help him and he has a very successful business It is a mail-order company and Jim has (9) …………… invested a lot of money in IT to maximize (9) …………… During the last 15 years, he has won two very important prizes for business, one in 1996 and (10) …………… in 2002 a for b of c at d on a who b whom c whose d which a take b c make d invest a for b in c as d of a lost b spent c threw d found 10 11 a consist b transfer c convert d invert 12 13 a employ b was employing c employs d employed 14 15 a recently b yet c never d seldom 16 17 a efficient b inefficient c efficiently d efficiency EOU Test.U2.M2 18 19 a another b other c the other d others 20 II Choose the best answer 11 The cost of a company’s shares is its …………… a market share b share price c turnover d overheads 12 The percentage of sales a company has in a particular market is its …………… a share price b turnover c market share d net profit 13 The company employs a …………… of nearly 5,000 a employees b labour c workers d workforce 14 A company which is more than 50% owned by another company is called a …………… a subsidiary b parent company c head office d branch 15 We …………… independent and impartial advice on mobile phones a b launch c make d offer 16 We want to be sure that we can …………… the needs of our customers a respond b accept c meet d make 17 After years in which the price of PCs has fallen by half, the price of software …………… down too a is coming b come c would come d came 18 As a rule, cheap imports …………… to greater competition a are leading b lead c leads d is leading 19 How you …………… with customer complaints? a deal b treat c d have 20 They need to improve the products’ …………… a packed b pack c packaging d package 21 Afitel Company is committed …………… creating and delivering value a for b to c at d in 22 The product was very popular We sold …………… on the first day and ordered more stock a out b on c in d for 23 If a product is …………… sale in a John Lewis store, you know you can trust it a at b to c on d of 24 Turnover was €57.2 million, an increase ……………15% on last year a on b of c in d by 25 Can we move …………… to the next item on the agenda? a on b up c away d for 26 Now is a good time to invest …………… the property market a for b of c with d in 27 The pre-tax profit was USD 15 million …………… the profit after-tax was USD million a because b in spite of c while d due 28 Our biggest customer is McDonald’s, …………… most of you will be familiar with a that b which c Ø d all are correct 29 Next, I’ll explain …………… we’ve been so successful in the fashion industry a why b that c which d if 30 I think one of the major reasons for the company’s success is the markets …………… we operate a when b on which c which d where 31 Currently, we …………… the next stage in our development a consider b will consider c are considering d have considered 32 Its products are …………… by many celebrities in the world of music and sport a endorsed b endorsing c to endorse d endorsement 33 …………… is involved with managing and organising the work of a company a Accounts b Personnel c Administration d Sales 34 Because of the high cost of dollar, exports …………… well a aren’t doing b hasn’t done c don’t make d aren’t making 35 Nokia …………… in manufacturing mobile phones EOU Test.U2.M2 10 a specialises b specialising c specialised d will specialise 36 Nature’s Way Foods is a food-manufacturing company …………… on the south coast of England a basic b basing c based d bases 37 We are a highly …………… business a compete b competitive c competition d competing 38 We have now got a very wide range of …………… a productivity b producers c products d production 39 We have …………… moved to our new head office in central London a success b successful c successfully d succeed 40 If customers want …………… about our service, they can call our hotline a complain b to complain c complaining d complained Section 2: Language use Read the following passage and answer the questions that follow: Procter & Gamble’s Head & Shoulders shampoo is the biggest selling anti-dandruff shampoo in the world When sales began to drop, Head & Shoulders had been on the market for more than 25 years in some countries Procter & Gamble therefore considered the possibility that changes in consumer needs and wants may have occurred and could explain the declining sales Market research identified that consumers were not comfortable with the brand’s core promise that it would get rid of dandruff Therefore, the decision was made by Procter & Gamble to alter Head & Shoulders’ promise to one that gives people beautiful hair and keeps hair clean The brand turned away from presenting dandruff as a disease that needs to be treated and set out with the intention of making consumers comfortable with purchasing and being associated with Head & Shoulders As part of the launch for Head & Shoulders in Australia, a “celebrity ball” was held at Sydney’s Star City Casino in September 1999, in order to link Head & Shoulders with glamour and to steer away from the discomforting image of an anti-dandruff shampoo The launch also featured an advertisement with Courtney Cox Within three months of Head & Shoulder being launched in Australia, it had established itself as the number four shampoo in the Australian market Consumers were obviously more inclined to purchase a product whose main feature was glamour, rather than battling dandruff Choose the best answer: Where you think the passage above is probably from? a a course of banking b a brochure of recruiting c a school brochure d a newspaper What is the passage about? a The history of Procter & Gamble b A kind of product from Procter & Gamble c Consumer file of Procter & Gamble d The financial statement of Procter & Gamble Which of the following statement is FALSE? a Procter & Gamble launched Head & Shoulders 25 years ago b Market research guides Procter & Gamble in making dandruff shampoo c A celebrity ball took place when Procter & Gamble launched Head & Shoulders in London d Procter & Gamble decided to make Head & Shoulders the flagship product What does each of the following underlined words / phrases refer to? “The brand turned away …” (Paragraph 1) “… a product whose main feature …” (Paragraph 3) Which words/ phrases in the passage mean the following? indication that something may be expected to occur: ………………… placed in a position: ………………… EOU Test.U2.M2 11 careful study in order to discover new facts or information: ………………… Fill in each blank with one suitable word from the passage Put it in its correct form or tense if necessary There are vast ………………… of ice cream in the hot weather 10 Which ………………… of toothpaste you prefer? II Writing Read the following job advertisement on vn.linkedin.com and the candidate’s profile Brand Supervisor Circle K Vietnam Ho Chi Minh City, VN Job description + Manage Advertising, Public Relations, Media and all special events to support sales + Conduct market intelligence in terms of marketing initiatives / trends in the market as well as competitors’ marketing activities / initiatives and strategies Requirements  Bachelor’s degree in Marketing, Business or equivalent major  Have at least 03 years of experiences in Marketing / Brand management, experiences in Retail industry is preferable Candidate’s profile + Thanh Nguyen, 30 years old + B.A in Marketing, University of Finance and Marketing + Marketing Manager for KFC (5 years), launching marketing campaigns + part-time job as waiter for Kichi-Kichi and Hanuri + friendly, active and hard-working Write an email of job application for the position advertised Make up information where necessary Subject: Brand Supervisor, Thanh Nguyen Dear Mr Phan Le, I am ………………………………………………………………………………………… As you can see ……………………………………………………………………………… With a B.A degree ………………………………………………………………………… Thank you ………………………………………………………………………………… Yours … III Listening: PART ONE: Listen to the conversations twice and choose the appropriate answer to each question Conversation1: Questions – Why can’t the woman speak with Mr Curtis right now? A He’s too busy B He’s on a business trip C He went downtown D He’s talking on the phone What will the woman do? A Leave a message B Return later C Make an appointment D Call back Conversation2: Questions – Why did Mr Cho stop work? EOU Test.U2.M2 12 A He’s been feeling tired B He’s on vacation C He was fired D He retired When did Mr Cho stop work? A Two days ago B On Tuesday C Last week D Last month Why did the speakers like Mr Cho? A He told jokes B He worked hard C He cleaned the office D He brought them cookies PART TWO: Listen to the recording and complete the notes The recording will be played twice Business (6) ……………………… and ……………………… Association Conference + Workshops: last from (7) ……………………… to ……………………… held in the conference rooms on the and floors + A map in your (8) ……………………… ……………………… If not picked it up yet  find it in the main lobby on the ground floor + Lunch: served in the hotel ballroom on the floor + After lunch  back to the auditorium to hear a (9) ……………………… ……………………… on the future of business management + (10) ……………………… ……………………… available in the lobby rd th nd The End EOU Test.U2.M2 13 ... Test.U2.M2 KEYS - EOU TEST.M2.Unit Section I B II 11 B 21 B 31 C D 12 C 22 A 32 A C 13 D 23 C 33 C C 14 A 24 B 34 A B C C A D 15 D 25 A 35 A 16 C 26 D 36 C 17 A 27 C 37 B 18 B 28 B 38 C 19 A 29 ... Yours sincerely, Thanh Nguyen EOU Test.U2.M2 III Listening Part 1 B Part Managers, Administrators C ten fifteen (10:15), twelve fifteen ( 12: 15) A registration packet A panel discussion C 10 complimentary... complimentary coffee available in the lobby now if you would like to get some on the way to the morning workshops Đán ÁN University of Economics, HCMCEnd of Unit Test.U2.M2 EOU Test.U2.M2 School of Foreign