Đăng nhập
Hoặc tiếp tục với email
Nhớ mật khẩu
Đang tải... (xem toàn văn)
Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống
THÔNG TIN TÀI LIỆU
Cấu trúc
1. Company introduction
1.1. Introduction
1.2. History of Formatic & Development
1.3. Vision
1.4. Mission
1.5. Core values
2. Executive Summary
3. Situation Analysis
3.1. Market Analysis
3.1.1. Market Growth
3.1.2. Market Demand
3.1.3. Market Trend
3.1.4. Market Size
3.1.5. Market Share
3.2. PESTEL Analysis
3.2.1. Political:
3.2.2. Economic
3.2.3. Social
3.2.4. Techology
3.2.5. Environment
3.2.6. Legal
3.3. Five Forces Analysis
3.3.1. Bargaining power of Buyer
3.3.2. Degree of Rivalry
3.3.3. Threat of New Entrants
3.3.4. Bargaining Power of Suppliers
3.3.5. Threat of Substitutes.
3.4. SWOT
3.4.1. Strength
3.4.2. Weakness:
3.4.3. Opportunity
3.4.4. Threats
3.5. Competitive Framework
3.5.1. Kangaroo
3.5.2. Sunhouse
3.6. Competition
3.7. Marketing Objective
4. Marketing Analysis
4.1. Target Segmentation
4.1.1. Demographic and Geographic
4.1.2. Psychographic and Demand
4.2. Positioning
4.3. Product offering
4.3.1. Design
4.3.2. Feature
4.3.3. Performance
4.3.4. Upgrade
4.4. Marketing Mix – 4Ps
4.4.1. 4Ps- Product
4.4.2. 4Ps- Price
4.4.3. 4Ps-Place
4.4.4. 4Ps-Promotion
5. Financial Summary
Million VND
The bar chart below depicts our sales prediction from 2021 to 2023 for
5.2. Marketing budget
We decided to deduct 7,76% of total revenue for marketing budget, so it wil be 7,76%x 251.431= 19.526 million VND.
Nội dung
Ngày đăng: 15/11/2021, 22:46
TỪ KHÓA LIÊN QUAN
TÀI LIỆU CÙNG NGƯỜI DÙNG
TÀI LIỆU LIÊN QUAN