Jessup’s Management
Software Development
[TYPE THE COMPANY NAME]
[Pick the date]
Authored by: LONG
Jessup’s Management
Software Development
Background:
Jessup’s is a manufacturer of electronic consumer goods with a product portfolio
that includes refrigerators, air conditioners, washing machines, television sets, and
cooking range for home use.
Founded in 1982, Jessup’s is the market leader primarily because of its aggressive
marketing and continuous upgrade of product portfolio. The growth of the
company is largely due to its excellent understanding of the market forces because
of which it has always been able to beat the competition in launching innovative
and useful products
Jessup’s has a huge network of wholesale dealers who in turn deal with the
retailers. The current system for collecting the data about sales made to wholesale
dealer is described below
Envisioned System
The senior management of Jessup’s wants to use the latest advances in the
technology to increase the efficiency of its sales and marketing division. The
management wants to provide a palm held device to all the sales executives to
enable them to enter the sales data so that the data can be immediately transferred
to the central server in real time. This would save a whole lot of time because it
will eliminate the manual efforts required to collate data into Excel worksheets.
The management also wishes to automate the generation of reports by the
marketing division. To accomplish this, a new system is to be developed
Jessup’s
Manage
ment |
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the
date]
2
. Jessup s Management
Software Development
[TYPE THE COMPANY NAME]
[Pick the date]
Authored by: LONG
Jessup s Management
Software Development
Background:
Jessup s. senior management of Jessup s wants to use the latest advances in the
technology to increase the efficiency of its sales and marketing division. The
management