SEO strategies for rankings

WHAT IS SEARCH ENGINE OPTIMIZATION (SEO) and HOW IT WORKS, STRATEGIES. SEO is a process in which companies and brands optimize the content on their webpage to ensure that their site shows up in search results that best associate with their products and offerings.

SEO STRATEGIES FOR RANKINGS By: A n h Vu Hang Hoa M a n h Agenda W h a t is SEO ? Strategies to improve rankings Case study W H AT IS S E A R C H ENGINE O P T I M I Z AT I O N ( S E O ) ? -A process i n w h i c h companies a n d w e b p a g e t o ens ur e t h a t t h e i r site with brands opti mi ze th e c ontent o n their s h o w s u p i n search results t h a t b e s t associate t h e i r p r o d u c t s a n d offerings -B r a n d s a c c o m p l i s h this exposure b y e d i t i n g th e i r links , c o n t e n t a n d webpage(s) t o i n c l u d e relevant k e y w o r d s , t h a t users are l ikely t o b e s e a r c h i n g f o r regarding s pec i f i c p r o d u c t s a n d services -Traffic t h a t results f r o m SEO is r e f e r r e d t o as “ organic search traffic ” a n d r equ i r es n o additional spend f r o m t h e b r a n d t h a t is adv er ti si ng Improve ranking? On - site SEO Of - site SEO ON - SITE SEO R ELEV A N CY QUALITY KEYWORD Search t e r m s w i t h any n u m e r of words, based c o m p e t i t i o n Long-tail o n relevancy, traffic a n d k e y w o r d s w o r k b e t t e r b e c a u s e o f less c o m p e t i t i o n a n d h i g h e r relevancy However , s t uff ing k ey w o r d s m i g h t cause p r o b l e m i n r a n k i n g C R E AT E PA G E K e y w o r d s h o u l d a p p e a r e i n all b e l o w : URL : k e e p i t as s h o r t as p o s s i b l e Relevance Ti t l e Tag : m u s t c o n t a i n t a r g e t k e y w o r d H e a d e r Tag : 1st h e a d e r tag Main Content: synonyms of keywords w o r k A n c h o r Te x t I m a g e A l t Te x t Fresh, Valuable, Original Content Mobile Friendly Short Load Times Limited Ad Space Good Grammar and Spelling Authority Site Social Signal Low Bounce Rate Quality Well-written Meta Description Linking out to OFF -SITE SEO OFF-SITE SEO A g r o u p of links (backlinks) f r o m o t h e r website websites t o focal STRATEGIES ON OFF-SITE SEO N umbe r of backlinks and Link reputation Link freshness A high-quality website will continue to The n u m b e r of bac k l i nk s affect h u g e l y on the popularity receive n e w backlinks of t h e website Link diversity Backlinks f ro m r el at ed / r el evan t websites A page’s b a c k l i n k s c o m e f r o m a variety of d i f f e r e n t domains If a p a g e h a s a n u m b e r o f b a c k l i n k s f r o m pages w i t h a s i m i l a r t o p i c , t h e s e b a c k l i n k s m a t t e r m o r e b e c a u s e t h e y are c o n s i d e r e d as e x p e r t e n d o r s e m e n t Social sharing Links f r o m social m e d i a c a n site ’ s r a n k i n g positively affect a SEO D U R I N G C O V I D - ? PROBLEM GOAL R e s t a u r a n t s t r u g g l e s as C o v i d - 19 k e e p s t h e i r Restaurant w a n t s t o increase org an i c customers h o m e Spot needs t o change business h ou rs a n d service t y p e s f r e q u e n t l y a n d b e m o r e interative w i t h customers The S p o t Be Re st a u r a n t SOLUTIONS S p o t c h a n g e d t h e s erv i ce t y p e , updated o p e r a t i o n hours; d e v e l o p e d a n O r d e r i n g a p p a n d l i n k e d i t o n G o o g l e M y Bu s i n es s ( GMB ) ; c r e a t e d and posted good GMB and up-to-date contents on profile w i t h pictures a n d attached promotion traffics d u r i n g t h e pandemic T H A N K YOU! ... Description Linking out to OFF -SITE SEO OFF-SITE SEO A g r o u p of links (backlinks) f r o m o t h e r website websites t o focal STRATEGIES ON OFF-SITE SEO N umbe r of backlinks and Link reputation... SEO is r e f e r r e d t o as “ organic search traffic ” a n d r equ i r es n o additional spend f r o m t h e b r a n d t h a t is adv er ti si ng Improve ranking? On - site SEO Of - site SEO. ..Agenda W h a t is SEO ? Strategies to improve rankings Case study W H AT IS S E A R C H ENGINE O P T I M I Z AT I O N ( S E O )