Personally I think one of the good way to help the company retain their customers is sending periodic emails, it will increase the intimacy between the company and the buyer Moreover, the pacomny need to listen and communcate with their customers about their questions and their concerns of the product Brand awareness is one of the most important things to the company, because it helps increase customers’s recognition about the products Moreover, it will help customers understand, recall and feel comfortable with your brand It also helps your brand become top-of-mind when customers make a purchase Using social media to advertise the product is one of the good ways to raise brand awareness, company can rent celebrities or influencers to use their brand’s product, it will increase customers’s recognition about your brand