SWOT OF SOFITEL LEGEND METROPOLE HANOI AND SOLUTIONS , GIVE INFORMATION ABOUT SOFITEL LEGEND METROPOLE HANOI dfdfdjgfjgkjfgfg fgfgfgbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
Full name: Tran Nguyen Hong Thi MSSV : 318h0293 SWOT OF SOFITEL LEGEND METROPOLE HANOI STRENGTHS (S) : S1: Classical architecture,chic, quite impressive and cozy S2: One of the very few remaining ancient hotels in Asia S3: Favorable geographical location S4: High quality human resources S5: Amenities can fully meet the requirements of domestic and international visitors S6: Special catering services are only available at hotels S7: The staff and management of the hotel are highly valued S8: Meet international standards for providing premium services and be selected to host many international events S9: Strong product promotion S10: Owned by Accor Hotels, a French hotel group WEAKNESS (W): W1: Currently, some of the hotel's facilities are not modern and convenient for guests to use W2: The exploitation of expanding the new customer market, new products are not good, mainly keeping patrons W3: The mechanism of operation of the hotel has not been active, still cumbersome W4: The recruitment mechanism is still limited W5: The price of products and services is quite high compared to their quality W6: Not participating in many foreign fairs to promote products W7: The hotel has yet to invest in depth to refresh the hotel to its 5-star size W8: Not proactive in price policy, not immediately adjust room rates to increase or decrease to suit the external situation OPPORTUNITIES (O): O1: Today, the capital's famous hotel brand O2: Hanoi capital is making efforts to invest and develop tourism O3: Many cultural-tourism events take place O4: The trend of globalization and international economic integration is increasingly strengthened O5: Stable and safe socio-political environment O6: MICE tourism is increasingly focused and developed in Vietnam O7: Economic conditions and material life of people are growing O8: Human resource training activities in the tourism sector are being focused O9: The best candidate is participating in the 2021 LLM Readers' Travel Awards of Luxury Lifestyle Magazine in the Best Hotel in Asia category THREATS (T) T1: Downtown location, there are many great competitors T2: With classical architecture, can we keep up with modern trends? T3: The current economic situation is unstable T4: Applying technology in the new normal T5: Seasonal, unstable visitors T6: Welcome customers back in the context of covid-19 epidemic is not showing signs of ending T8: Launching of food delivery service T7: Strict compliance with government policies, covid-19 testing costs for hotel employees SOLUTIONS S-O strategy Take advantage of the strength of 5-star-class services, unique architecture and interiors, favorable geographical location, expensive location to meet the increasing needs of visitors.Innovation towards diversifying many tourism products, giving customers more options Take advantage of the Capital's tourism brand and investment policies, plans to stimulate tourism to enhance the promotion of hotel image to visitors Make the most of the media to promote and sell products W-O Strategy Proactively spread price policy before any changes of the economic and tourism situation, improve the quality of services, match the price and enjoyment needs of visitors The trend of globalization brings and the expansion of cultural exchanges between Vietnam and countries around the world, strengthening market expansion, attracting new guest markets S-T strategy Image promotion must be focused on enhancing competitiveness with a major competitor Set up representative offices in major cities to reach customers closer Focus on ensuring food safety and hygiene in the restaurant system Strengthen the inspection and monitoring of input food sources Ensuring the safety of tourists in particular and environmental hygiene in general W-T strategy Strengthening the prevention of epidemics, changing the form of open and airy spaces to both create a new feeling for visitors when staying, while helping to prevent some of the spread of bacteria in the air-conditioned space Development investment provides advanced scientific and technical facilities, meeting the needs of tourists Create a modern and classy environment Sources : https://www.facebook.com/SofitelLegendHanoi https://khotrithucso.com/doc/p/chien-luoc-marketing-mix-cua-khach-san-sofitellegend-253646 http://www.tapchidulich.net.vn/sofitel-metropole-ha-noi-thuong-hieu-toa-sang.html https://all.accor.com/usa/index.en.shtml ... https://www.facebook.com/SofitelLegendHanoi https://khotrithucso.com/doc/p/chien-luoc-marketing-mix-cua-khach-san-sofitellegend-253646 http://www.tapchidulich.net.vn /sofitel- metropole- ha-noi-thuong-hieu-toa-sang.html... any changes of the economic and tourism situation, improve the quality of services, match the price and enjoyment needs of visitors The trend of globalization brings and the expansion of cultural... options Take advantage of the Capital's tourism brand and investment policies, plans to stimulate tourism to enhance the promotion of hotel image to visitors Make the most of the media to promote