Tài liệu Media Plan pptx

MEDIA PLAN Client Product: Casual wear Period: Apr - Sept, 2005 Target: female 25 - 35 AB Budget: No Media Titles Size APRIL MAY JUNE JULY AUGUST SEPTEMBER Cost W1 W2 W3 W4 W1 W2 W3 W4 W5 W1 W2 W3 W4 W1 W2 W3 W4 W5 W1 W2 W3 W4 W1 W2 W3 W4 3101724 1 8152229 5121926 310172431 7142128 4111825 RE - LAUNCH PROMOTION MAINTENANCE 1 PRINT The Gioi Phu Nu 1/2V-FC 1 1 1 1 1 1 1 1 1 210,375 Tiep Thi Gia Dinh 1/2V-FC 1 1 1 1 1 1 1 155,444 Phu Nu Chu Nhat FP-FC 1 1 1 1 1 1 1 65,835 Total : 23 645251 431,654 2 TV Thoi Trang & Cuoc Song 5 second 11 11 11 Total :6 111111 313,934 3 Roadshow Chot Nho 8h30' - 9h30' 5345 Sai Gon Pho 3232 An Nam 3234 Viet's Top 5343 Window 3223 Diem Hen Sai Gon 5345 Cat Dang 3223 Total: 91 27 17 22 25 168,000 4 Press Release Thoi trang Tre 111 111111111 Mot 1111 111111111 The Gioi Phu Nu 1 111111 1 1 11 Tiep Thi Gia Dinh 1111 111 Phu Nu Chu Nhat 11 1 111 Total: 59 988978 29,500 5 Website www.24h.com.vn 6 month 12,000 www.vnexpress.net 6 month 12,000 www.mot.com.vn 6 month 12,000 Total 36,000 6 POSM SAIGON CENTRE 2 month 15,000 SUN WAH 2 month 15,000 Total 30,000 GRAND TOTAL : 1,009,088 . MEDIA PLAN Client Product: Casual wear Period: Apr - Sept, 2005 Target: female 25 - 35 AB Budget: No Media Titles Size APRIL MAY