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THÔNG TIN TÀI LIỆU
Cấu trúc
ACKNOWLEDGEMENT
TABLE OF CONTENTS
LIST OF FIGURES
LIST OF SYMBOLS
LIST OF TABLES
ABSTRACT
1. Purposes of topic
2. Topic objectives
3. Subjects and scope of research
4. Research method
5. Structure of the Thesis
CHAPTER 1 THEORETICAL BASIS OF SOCIAL MEDIA MARKETING
1.1. OVERVIEW OF MARKETING
1.1.1. Concept of marketing
1.1.2. Role of marketing
1.2. OVERVIEW OF SOCIAL MEDIA MARKETING
1.2.1. Social Media Marketing definition
1.2.2. Role and benefit of Social Media Marketing
1.3. SOCIAL MEDIAL MARKETING TOOLS
1.4. 6 STEPS TO DEVELOPING A SOCIAL MEDIA MARKETING PLAN
1.4.1. Target customer
1.4.2. Communication objectives
1.4.3. Design communication message
1.4.4. Communication channels
1.4.5. Determining the budget
1.4.6. Monitoring and Evaluating of Social Media Processes
1.5. FACTORS AFFECTING SOCIAL MEDIA ACTIVITIES
1.5.1. Internal factors
1.5.2. External factors
CHAPTER SUMMARY
CHAPTER 2 ANALYSING SOCIAL MEDIA MARKETING ACTIVITIES OF BICI CENTER
2.1. INTRODUCTION OF BICI CENTER COMPANY LIMITED
2.1.1. Introduction of BiCi Center Company Limited
2.1.2. Organizational structure and business functions
2.2. ACTIVITIES, PRODUCT, CUSTOMER
2.2.1. Main activities
2.2.2. Product
2.2.3. Customer and market segment
2.3. BUSINESS OPERATION SITUATION OF BICI CENTER CO., LTD (2018-2020)
2.3.1. Income statement
2.3.2. Human resources analysis
2.3.3. Conduction of the capital, property.
2.4. ANALYZING THE ENVIRONMENT AFFECTING SOCIAL MEDIA MARKETING ACTIVITIES OF BICI CENTER CO., LTD
2.4.1. Macro environment
2.4.2. Micro environment
2.4.3. SWOT
2.5. ANALYZING SOCIAL MEDIA MARKETING ACTIVITIES OF BICI CENTER CO., LTD
2.5.1. Target customer
2.5.2. Communication objectives
2.5.3. Communication message
2.5.4. Communication channels
2.5.4.1. Facebook
2.5.4.2. Website
2.5.4.3. Other social media channels
CHAPTER 3 SOLUTION TO IMPROVE THE EFFICIENCY OF SOCIAL MEDIA MARKETING ACTIVITIES AT BICI CENTER CO., LTD
3.1. EVALUATING THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING AT BICI CENTER
3.1.1. Achievements
3.1.1. Drawbacks
3.2. FUNDAMENTAL ANALYSIS FOR SOCIAL MEDIA MARKETING EFFICIENCY AT BICI CENTER CO., LTD.
3.2.1. Concrete premisses
3.3. SOLUTIONS TO IMPROVE THE EFFICIENCY OF SOCIAL MEDIA MARKETING ACTIVITIES AT BICI CENTER CO.,LTD
3.3.1. Solution for Facebook
3.3.2. Solution for Website
CONCLUSION
REFERENCES
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