Low customer based brand equity of school of medicine liang state university

.. .UNIVERSITY OF ECONOMIC HO CHI MINH CITY International School of Business Duong Hoai An LOW CUSTOMER – BASED BRAND EQUITY OF SCHOOL OF MEDICINE – LIANG STATE UNIVERSITY MASTER OF BUSINESS... Tan School of Prof Dr Madison Nguyen – Vice Administrators Provost of Academic and Dean of School of Medicine School of Medicine Hoang Thao Vy, first-year medical May 7th, 2021 School of Medicine. .. (2013), brand equity is the value that consumers associate with a brand There are two different approaches to the concept of brand equity: firm -based brand equity (FBBE) and customer- based brand equity