MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY SCHOOL OF INTERNATIONAL BUSINESS FULL NAME:………… FINAL EXAMINATION REPORT COURSE: PRICIPLES OF MARKETING Product Brand introduction iPhone, the smartphone which was developed by Apple Inc iPhone can see everywhere you go because the very popular, there is a large number people at all aged who is this product’s consumer Answer the question 2.1 Gen Z is the generation which human was born from 1997 to 2012 According to the latest survey of Piper Sandler, Gen Z was interested in iPhone very much In this survey, there are about 88% of them owned an iPhone and 90% of them were willing to buy this product in the future The changes in Gen Z influencing consumer behaviour is a good signal for iPhone because they have great influence with human, in spite of older people Besides, many economists insist that Gen Z will control the market in the future 2.2 iPhone address the problem of differentiation and positioning their product by: 2.2.1 iPhone is designed elegantly, it’s interface is easy to use, has private console (IOS), has more feature than other product 2.2.2 iPhone’s price is always higher than the other smartphone, of course that the price is proportional with product’s quality and the consumer is willing to buy 2.2.3 iPhone doesn’t be needed tumultuous PR plan like the others, they don’t want consumer know them through Influencer, they want consumer know them through the comment and rate of their other consumer 2.3 Elemental of IMC that iPhone use 2.3.1 Public Relation (PR) iPhone don’t use PR too complex, their PR just from their consumer Consumer using their product, they also check the quality of iPhone, and when they satisfied with the product, they will talk to each other By this way, iPhone doesn’t pay too much money for PR, they also get more reliant from their consumer 2.3.2 Advertising iPhone advertisement can be seen on YouTube and other social network Because of their company marketing strategy (Apple Inc.), iPhone doesn’t be advertised much 2.4 Advantage and disadvantage of E-commerce to distribution of iPhone 2.4.1 Advantage In the E-commerce, iPhone can be sold more, the consumer can be taken care more carefully, the revenue from selling iPhone will increase.Especially, when Vietnam is fighting with COVID19, the consumer can buy iPhone at home and don’t worry to go out for shopping 2.4.2 Disadvantage When iPhone is sold in the website, the website might be attacked by hacker Transfer service might got problem, and the product is shipped lately, it will incommode the consumer Summary of the report With the wise marketing strategy, iPhone become one of the most popular smartphone in the world.iPhone became a symbol, a culture of consumer who really like technology 4.Reference Đề tài chiến lược Apple đối vản sản phẩm smartphone https://www.slideshare.net/shareslide18/chien-luoc-cua-apple-doi-voi-san-phamsmartphone Apple chiến lược khác biệt hóa sản phẩm đáng học hỏi https://marketingai.admicro.vn/chien-luoc-khac-biet-hoa-san-pham E-commerce gì, ưu nhược điểm E-commerce https://bizflycloud.vn/tin-tuc/e-commerce-la-gi-uu-va-nhuoc-diem-cua-ecommerce-20200710164240294.htm IMC gì, vai trị truyền thơng marketing tích hợp https://guru.edu.vn/imc-la-gi-va-vai-tro-cua-truyen-thong-marketing-tich-hop Thế hệ Z phát cuồng iPhone https://quanapple.vn/the-he-genz-dang-phat-cuong-vi-iphone đặc điểm khiến hệ Gen Z Việt Nam, dù chưa kiếm nhiều tiền, đủ sức mạnh thay đổi ngành từ kinh doanh đến cơng nghệ, giải trí https://cafebiz.vn/7-dac-diem-khien-the-he-gen-z-viet-nam-du-chua-kiem-ranhieu-tien-van-du-suc-manh-thay-doi-cac-nganh-tu-kinh-doanh-den-congnghe-giai-tri-20190304172707078.chn Plagiarism result ... incommode the consumer Summary of the report With the wise marketing strategy, iPhone become one of the most popular smartphone in the world.iPhone became a symbol, a culture of consumer who really like... social network Because of their company marketing strategy (Apple Inc.), iPhone doesn’t be advertised much 2.4 Advantage and disadvantage of E-commerce to distribution of iPhone 2.4.1 Advantage... 2012 According to the latest survey of Piper Sandler, Gen Z was interested in iPhone very much In this survey, there are about 88% of them owned an iPhone and 90% of them were willing to buy this