About This eBook First of all, thank you for downloading this eBook and of course, signing up to our email updates and newsletter. You’ve just taken steps to not only boost your Facebook fan page interaction but also rock your overall smallbiz social media marketing Yay This eBook is designed to fuel your imagination and inspire you to think of Facebook not only for your social networking but also for brand building, brand advocacy, customer loyalty and a complete PR package designed to give you the maximum bang for your buck. Just a quick disclaimer: All the suggestions are made in good faith and there will be chances that a few ideas may not work for your business. The idea is to try, watch and try again. We wish we could guarantee huge increases in your engagement, but that’s just not our style. We’d rather you experiment, rinse and repeat for genuine interaction, community and brand building.
100+ Facebook Page Posting Ideas Boost Engagement on Your Page, Easily Prerna Malik & Mayank Malik 100+ Facebook Page Posting Ideas Table of Contents Chapter Facebook Fast Facts Chapter Facebook Pages 101 Chapter 11 100 Facebook Page Posting Ideas 11 ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas About This eBook First of all, thank you for downloading this eBook and of course, signing up to our email updates and newsletter You’ve just taken steps to not only boost your Facebook fan page interaction but also rock your overall smallbiz social media marketing! Yay! This eBook is designed to fuel your imagination and inspire you to think of Facebook not only for your social networking but also for brand building, brand advocacy, customer loyalty and a complete PR package designed to give you the maximum bang for your buck Just a quick disclaimer: All the suggestions are made in good faith and there will be chances that a few ideas may not work for your business The idea is to try, watch and try again We wish we could guarantee huge increases in your engagement, but that’s just not our style We’d rather you experiment, rinse and repeat for genuine interaction, community and brand building Curious? Read on ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas Chapter Facebook Fast Facts F ounded in 2004, Facebook’s mission is to make the world more open and connected People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them Facebook Facts and Figures: 901 million monthly active users at the end of March 2012 Approximately 80% of monthly active users are outside the U.S and Canada 526 million daily active users on average in March 2012 488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 million mobile monthly active users as of April 20, 2012 ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas During March 2012, on average 398 million users were active with Facebook on at least six out of the last seven days More than 125 billion friend connections on Facebook at the end of March 2012 On average more than 300 million photos uploaded to Facebook per day in the three months ended March 31, 2012 An average of 3.2 billion Likes and Comments generated by Facebook users per day during the first quarter of 2012 More than 42 million Pages with ten or more Likes at the end of March 2012 Facebook is available in more than 70 languages Facebook has more than 900m active users If the company were a country, it would be the third largest in the world after China (population: 1.34bn) and India (population: 1.17bn) With 157m members, the US has the most Facebook users, followed by India with 45.9m, Brazil with 45.3m, Indonesia with 42.4m and Mexico with 32.9m (source: socialbakers.com) Facebook is the most popular social network in every country of the world, with the exceptions of China, Japan, Poland, Russia, South Korea and Vietnam (source: comScore) In April, Facebook announced a billion-dollar deal to buy the startup behind wildly popular smartphone photo sharing application Instagram, its biggest acquisition to date ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas Facebook has minted four billionaires: Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin and Sean Parker The 27-year-old Zuckerberg's net worth was estimated at $17.5bn on the 2011 Forbes list of the wealthiest Americans Moskovitz had a net worth of $3.5bn but pipped Zuckerberg for the title of world's youngest billionaire, being eight days younger The Brazilian-born Saverin, who left Facebook early on after a falling-out with Zuckerberg, had a net worth of $2bn Parker, the Napster co-founder who briefly served as Facebook's president, had a net worth of $2.1bn Chris Hughes, one of Facebook's four co-founders, served as director of online organizing for Barack Obama's successful 2008 presidential campaign Facebook says it had an average of 526m daily active users in March 2012, an increase of 41pc from a year ago It had registered 125bn "friend connections" as of March 31 and 3.2bn "likes" and comments ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas The Social Network, the 2010 film about the origins of Facebook, won four Golden Globes including for best picture and best director - but flopped at the Oscars, walking away with only awards for best adapted screenplay, original score and film editing Facebook, currently employs some 3,500 people, and has announced plans to hire "thousands" more over the next year Sources http://www.telegraph.co.uk/technology/facebook/9244718/Facebook-facts-and-figures.html www.facebook.com ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas Chapter Facebook Pages 101 S imply put, a Facebook page is: A Brand’s Presence on Facebook For a brand or business to create its presence, it cannot have a personal profile Of course, you need a personal profile to create a page but if you are a business and want to reach out to your customers, share your products, services, information and basically, build an online community, you need a page Pages can everything that a profile can and SO much more You can access feeds of pages or people you’ve liked, offer customers freebies and specials, host contests and giveaways and even, let people shop from your store without leaving Facebook Granted many of these ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas require the use of third party applications but then, they boost the overall functionality and ‘wow’ factor of Facebook A Business’s Online Community Not every business wants to have a forum for its customers Not only will it be difficult to manage, it really wouldn’t make much sense for customers to keep visiting a business website just for a forum A page, on the other hand, gives a business the instant opportunity of creating a community of customers, potential and existing, and giving them an online space to ask questions, share feedback, get help and connect with your business on a personal level Customers don’t have to go someplace else Every time they access Facebook, they get the chance to connect with your business via updates in the newsfeed, your ads in the sidebar or just because they want to A Connector Between Sales and the Customer As a business, you sell to people If your people or customers are on Facebook, you’re connecting sales with them, in a way that is social, fun and engaging You’re not being the pushy salesman You’re being the fun folks to hang out with who also have some awesome stuff to offer! The goal of this eBook is to help you, the small biz owners, become those fun folks that fans love engaging with, interacting with, connecting with and eventually, buying from ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas Best part, you’ll it all in a way that is genuine, authentic and in keeping with your business’ mission, vision and values Let’s get started! ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas 4 Ask questions with multiple-choice answers Ask close-ended or Yes/No questions Ask True or False questions Provide solutions, tips and ideas to use your products or services Offer a freebie just for Facebook fans Offer regular specials only for fans 10 Host a regular contest Remember to use a third-party application to set it up and not run the contest directly on your wall ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas 11 Share news relevant to your industry 12 Share news that is interesting and trending 13 Relate posts to current events and happenings 14 Promote and post about “Most Popular Fan or Commenter” Fans love being acknowledged and recognized 15 Answer questions, as soon as possible 16 Acknowledge fan interaction to your posts A simple ‘thank you’ can go a long way 17 Offer people information that they’ll value Facts, statistics, trends about your industry or product 18 Take fans on an inside photo tour of your office, factory or warehouse ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas 19 Introduce fans to your team Even if it is just you and your kids, show them a photo or two of all of you at work 20 Share trivia about your team members 21 Share interesting pins from Pinterest 22 Share a photo of something that is funny, interesting, thought-provoking, sweet Ask fans to caption it 23 Share a photo of a place you’ve traveled to Ask fans to guess the location or share a piece of trivia from it 24 Write up and share daily tips or quotes to inspire and encourage your fans For instance, if you have a cloth diapering business, sharing a cloth diapering tip every day is bound to be helpful and looked forward to 25 Share a view or statement and ask your audience to ‘like’ if they agree or disagree ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas 26 Ask fans to tag their own pages or pages of other businesses they admire and follow 27 Conduct a poll or survey using either Facebook’s poll feature or something better, like Survey Monkey 28 Ask readers to share their favorite product from your store If you’re a service provider, ask them to share which package or service they’d like the most 29 Help fans understand how to use your products or services 30 Make it easy for fans to buy from your FB page Set up a store using an application like ecWid 31 Focus on your branding Share posts that are related to your brand yet interesting and engaging A coffee shop for instance, can share recipe posts and trivia while inviting fans to the same 32 Share snippets of upcoming projects or new product launches ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas 33 Have an ‘Ask the Experts’ day where each week, on the same day, you invite an expert to answer fan questions 34 Have a call to action in your posts Readers like to know what to Do you want them to click, ‘like’, ask them 35 Post photos of your products and ask readers to choose their favorites 36 Pair status updates with photos that match 37 Link and share posts and articles from around the blogosphere to inspire and encourage readers 38 Have a Business Toolbox or Resource Day where you share other relevant businesses and ask fans to the same ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas 39 Invite fans to share their opinions and ideas on current industry issues 40 Share FAQs 41 Host an event on Facebook and invite fans to spread the word about it 42 Attend an event on Facebook and tell fans about it or better still, if its open-entry, invite them to it 43 Reward the most frequent commenter with a discount coupon or a special prize 44 Always keep your posts fun and interesting but also professional and relevant 45 Share a funny post card or a joke every other day 46 Share book or movie reviews and ask fans for their opinions 47 Share a limited time offer on a product or service ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas 48 Ask fans to upload photos relevant to your niche For instance, if you have a car detailing business, ask them to upload photos of their cars or maybe, their dream cars and describe what detailing they’d like the most 49 Share where you’re going during the day 50 Ask fans where they would be going during the day 51 Share what projects you’ll be working on 52 Ask readers what they will be working on 53 Ask people what products or services would they like to see you offer 54 Share a quote from someone you know and admire Better still, share a tip or idea from a popular industry leader’s blog or newsletter and link to them ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas 55 Do short how-to tutorials, video, photo or written 56 Share an interesting and engaging welcome video 57 Ask readers to share they how-tos related to your product or service Write up a Top 10 or Best Of list, add a visual to it using Picmonkey and share it 58 Write up a ‘Why I Love… list related to anything – your business, your place of residence, your Facebook fans and share it 59 Write up a “My Ideal…” list and share it Ask fans to the same 60 Write up a “10 Things to Avoid When ” list and share it 61 Create an infographic relevant to your product or service and share it ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas 62 Share useful tools you use in your business If they’re physical tools, share photos of them and ask fans to guess what they are 63 Share your must-read website or online resources 64 Share a list of Do’s and Don’ts about your product or service 65 Go down memory lane and share early business days with fans 66 Share the vision and mission behind your business 67 Share clubs and groups that you’re a part of 68 Ask fans which clubs and groups, online and offline, they’re a member of and why 69 Share TV shows or movies relevant to your business ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas 70 Ask fans about their favorite shows or movies or quotes from them 71 Ask fans to upload photos of them using your product 72 Share a photo of a customer using your product 73 Share a cartoon relevant to your business or industry 74 Share an excerpt for a book or eBook you’re reading and ask fans for their opinion on it 75 Share links to your other social media profiles and give fans good reasons to join you there 76 Share links to your newsletter and offer them incentives for signing up 77 Interview a fellow business owner or even, a team member and share the video 78 Post photos of your latest trip or holiday with the family Just make sure they’re appropriate ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas 79 Share information about deals on either your own products/services or something that is relevant to your product or service 80 Share testimonials from customers or clients 81 Support a fundraiser and share information about it 82 Ask fans about their favorite charity 83 Support a fellow business owner and some cross-promotion 84 Run a contest in partnership with other business owners where each one of you promotes the contest to their fans ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas 85 Run a series of status updates around a particular topic For instance, you can have a series of updates related to healthy eating for kids, sharing a mix of tips, news articles, blog posts and graphics 86 Re-post or ‘share’ something that someone else shared on their Facebook wall 87 Post Fill-in-the Blanks 88 Talk about Facebook and how it helps your business 89 Ask fans why they like Facebook 90 Have a ‘Celebrate the Day’ post that highlights what a particular day or date is known for 91 Ask an either/or question Better still, share a photo and ask an either/or question 92 Post pop quizzes on your product or service Ask readers to visit the website for answers ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas 93 Have live discussions with fans via status updates You’ll have to choose the right time and promote it in advance, but it can be a great way of engaging and learning what fans want 94 Celebrate milestones, either in your business or on your page For instance, completing years in business? Give fans a 20% discount Or reaching 2000 fans on Facebook? Offer them a BOGO deal 95 Start a 30-day challenge or a Weekly Check-in For instance, 30 Days to An Organized Home is a great challenge for a personal organizer’s fan page 96 Share the visuals related to your business – ad banners, flyers, business cards 97 De-bunk myths related to your business or industry 98 Share the Top 10 myths surrounding your industry and ask fans to weigh in on them ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas 99 Highlight unusual ways to use your product or services 100 Create and share a music video exclusively on your page or if that is too much work, share a favorite music video every week 101 Each day as you post, ask yourself “WHY” your fans would want to come back to your page Let that guide you to make your updates interesting and relevant 102 Ask your fans for feedback Find out what would they like to see you offer, sell, give to them ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas Like What You Read? Click here to share it About the Authors: Prerna and Mayank Malik are the owners of Social Media Direct, a digital agency offering cost-effective, result-oriented social media and web content solutions for small business owners Connect with them: On Facebook On Twitter On the Social Media Direct Blog ©2012|www.socialmediadirectbiz.com ... keeping with your business’ mission, vision and values Let’s get started! ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas Chapter 100+ Facebook Page Posting Ideas F irst things... http://www.telegraph.co.uk/technology /facebook/ 9244718 /Facebook- facts-and-figures.html www .facebook. com ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas Chapter Facebook Pages 101 S imply put, a Facebook page. .. ©2012|www.socialmediadirectbiz.com 100+ Facebook Page Posting Ideas During March 2012, on average 398 million users were active with Facebook on at least six out of the last seven days More than 125 billion friend connections