Đang tải... (xem toàn văn)
FACEBOOK TODAY IS AN IMPRESSIVE MARKETING TOOL. Learn how to connect to customers using Facebook resource in this guide
INSIDE UT tijs.vrolix@proximity.bbdo.be or @tijs i and facebook.com/tijsvrolix I AM TIJS VROLIX STRATEGIC PLANNER AT PROXIMITY BBDO [...]... and about any topic” • more privacy controls • member management • size limitations (email blasts, ) • always connected to one/ more profile(s) • COMMUNITY PAGES? “Community Pages are a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it.” • Facebook s answer to unofficial pages • think of them as Facebook wikis CONCLUSION PAGES WIN By... AND INTERESTING CONTENT you’ve got to make sure it looks good and offers something people want to come back for MUST HAVE APPS RSS FOR YOUR PAGE • load external content • Facebook Notes app allows you to import • some thirdparty apps allow more branding/formatting MUST HAVE APPS FOR YOUR PAGE TWITTER MUST HAVE APPS HTML/FBML FOR YOUR PAGE • add branding to your pages • Facebook s “Static FBML” app or... FORWARD TO TODAY 3 450 300 BELGIANS ON FACEBOOK facebook.com/advertising 60 LIVE IN TURNHOUT, BELGIUM between the ages of 18 and 24 FACEBOOK for marketeers Survey Poll Games API Lexicon Groups Mobile Sponsored Fan Developer Like Traffic Connect Platform Open Graph Community Page Pages Targeted Ads Profiles Social Plugins Beacon Viral Word of mouth Share Application Banner Graph API FACEBOOK PROFILES FACEBOOK. .. Graph API FACEBOOK PROFILES FACEBOOK ADS FACEBOOK GROUPS FACEBOOK GROUPS PAGES FACEBOOK GROUPS c ommu n i t y PAGES FACEBOOK GROUPS c ommu n i t y PAGES CONFUSION By peter_hasselbom on Flickr WHAT IS THE DIFFERENCE? PAGES GROUPS • “ may only be created by an official representative of that entity” • indexed by search engines • no size limitations • not connected to profiles • support applications • support... • add branding to your pages • Facebook s “Static FBML” app or “Extend Info” app for extra blocks and tabs MUST HAVE APPS FLASH FOR YOUR PAGE • add Flash • “Flash Player” app, again by Facebook MUST HAVE APPS YOUR OWN FOR YOUR PAGE • by far the most unique • not too hard