Conjunctions in some english marketing newsletters (with reference to vietnamese equivalents)

MINISTRY OF EDUCATION AND TRAINING HANOI OPEN UNIVERSITY M.A THESIS CONJUNCTIONS IN SOME ENGLISH MARKETING NEWSLETTERS (WITH REFERENCE TO VIETNAMESE EQUIVALENTS) Liên từ số tin tiếp thị Tiếng Anh (liên hệ với Tiếng Việt) TRAN THI THUONG Field: English Language Code: 8.22.02.01 Supervisor: Assoc Prof Dr Phan Van Que Hanoi, 11/ 2020 CERTIFICATE OF ORIGINALITY I, the undersigned, hereby certify my authority of the study project report entitled “Conjunctions in some English Marketing Newsletters with reference to Vietnamese equivalents” submitted in partial fulfillment of the requirements for the degree of Master in English Language Except where the reference is indicated, no other person’s work has been used without due acknowledgement in the text of the thesis Hanoi, 2020 Tran Thi Thuong Approved by SUPERVISOR Assoc Prof Dr Phan Van Que Date: i ACKNOWLEDGEMENTS This document contains my master thesis, the final document for my master English language at Hanoi Open University It describes the results of my research on the potential of crowd sourcing applications in the content The last few months have proven to be challenging months, both personally and organizationally Finishing this research project means a lot to me and could not have been possible without the help of many people First and foremost, I am really grateful to my supervisor Assoc Prof Dr Phan Van Que Thank for his whole-hearted guidance and precious instruction for this graduation paper from the beginning to the completion Without his assistance, encouragement and valuable adjustment, this study could not be fulfilled Secondly, my heartfelt acknowledgement also belongs to all of my lecturers and teachers in Hanoi Open University for helping, assisting and advising during my research Besides, thank for Assoc Prof Dr Hoang Tuyet Minh, her feedback for my master thesis proposal outline were always valuable Of course, this acknowledgement would not be complete without thanking my parents and family, who supported me throughout my entire study and encouraged my activities Thanks to be loved, support and faith of my parents, I was able to finish my study and make it a great time to look back on Last but not least, I am proud of expressing thanks to friends and acquaintances who have supported and given a hand during the completion of my study I hope you will enjoy reading my master thesis about Conjunctions in some English Marketing Newsletters with reference to Vietnamese equivalents I know it is not the best thesis about this topic, but if you have any questions, please feel free to contact me ii TABLE OF CONTENTS Certificate of originality i Acknowledgements ii Table of contents iii Abtract vi List of abbreviations vii List of tables viii CHAPTER : INTRODUCTION 1.1 Rationale 1.2 Aims and objectives 1.2.1 Aims 1.2.2 Objectives 1.3 Research questions 1.4 Methods of the study 1.5 Scope of the study 1.6 Significance of the study 1.7 Structure of the study CHAPTER 2: LITERATURE REVIEW 2.1 Previous studies 2.2 Review of theoretical background 2.2.1 Theory of syntax 2.2.2 Theory of semantics 2.3 An overview of Newsletters 2.3.1 Definitions of Newsletters 2.3.2.Types of Newsletters 2.3.3 Formats of Newsletters 10 2.3.4 English and Vietnamese marketing newsletters 11 2.4 An overview of Conjunctions 12 2.4.1 English conjunctions 12 2.4.1.1 Definitions of English conjunctions 12 2.4.1.2 Classification of English conjunctions 15 2.4.2 Vietnamese Conjunctions 24 iii 2.4.2.1 Definitions of Vietnamese conjunctions 24 2.4.2.2 Classifications of Vietnamese conjunctions 25 2.4.3 Structure of conjunctions 27 2.5 Semantic and syntactic features of conjunctions 27 2.5.1 Semantic and syntactic features of conjunctions in some English 27 Marketing Newsletters 2.5.1.1.Semantic features of conjunctions in some English Marketing 27 Newsletters 2.5.1.2.Syntactic features of conjunctions in some English Marketing 28 Newsletters 2.5.2 Semantic and syntactic features of conjunctions in some 30 Vietnamese Marketing Newsletters 2.5.2.1 Semantic features of conjunctions in some Vietnamese 30 Marketing Newsletters 2.5.2.2 Syntactic features of conjunctions in some Vietnamese 32 Marketing Newsletters 2.5 Summary 32 CHAPTER 3: CONTRASTIVE ANALYSIS OF CONJUNCTIONS IN ENGLISH AND VIETNAMESE MARKETING NEWSLETTERS 3.1 Comparison between semantic and syntactic features of 33 33 conjunctions in some English Marketing Newsletters 3.1.1 In terms of semantic features 37 3.1.1.1 Similarities 37 3.1.1.2 Differences 42 3.1.2 In terms of syntactic features 43 3.1.2.1 Similarities 44 3.1.2.2 Differences 47 3.2 Frequency of using conjunctions in English and Vietnamese 49 Marketing Newsletters 3.3 Implicaton for learning conjunctions 51 3.3.1 Implications for teaching and learning 51 3.3.2 Implications for translating 52 3.4 Summary 53 iv CHAPTER 4: CONCLUSION 54 4.1 Recapitulation 54 4.2 Concluding remarks 55 4.3 Limitation of the study 56 4.4 Recommendations and suggestions for further research 56 4.4.1 Recommendations 56 4.4.2 Suggestions for further research 57 REFERENCES I APPEDIX IV v ABSTRACT Nowadays, English plays a key role in everyday life communication as well as in exchange of ideas in terms of culture, society, economy, politics and business all over the world As a result, we need to enhance the mastering of principles in English usage In learning English, grammar is an important factor and normally carefully considered Besides, conjunctions have been one of the most fascinating topics that attract a large number of people It is one of the four main categories of adverbials and it plays an important role in joining phrases, clauses, sentences in order to create coherence in every text So, this study investigates how learners of English and Vietnamese use the conjunctions in some marketing newsletters The writer use two main research approaches They are quantitative and qualitative Data used in this study are collected from various sources some English magazines, marketing newsletters in English and Vietnamese, internet, media as well as other related research To obtain the main objectives of the study which is to show the similarities and differences of the conjunctions in English and Vietnamese marketing Newsletters The results show that in conjunctions, both two languages have the same kinds However, they have some kinds and the usages are not the same in English and Vietnamese The writer would like to conduct this research with the hope that our study can bring some theoretical and practical value for both linguistic study and language teaching methodology vi LIST OF ABBREVIATIONS E.g: HTML: Ibid: M.A: PDF: For example Hypertext Markup Language The same author/ resources Master of Arts Portable Document Format vii LIST OF TABLES Table 2.1 Advantages and disadvantages of newsletters Table 3.1 Conjunctions in English and Vietnamese Table 3.2 English conjunctions in English marketing newsletters Table 3.3 Vietnamese conjunctions in Vietnamese marketing newsletters viii 10 46 49 50 CHAPTER : INTRODUCTION 1.1 Rationale In the world of cooperation and development, English has become an international language and effective means of communication bringing nations throughout the world close together English is said to have played a very important role in the development of commerce, trade, education, technology, economics, etc in almost every country especially in Vietnam’s integration into the world Therefore, it is necessary to know how to use English correctly and communicatively In the process of learning English, having good knowledge of English grammar is of great importance, for one can express his/her ideas, feelings or emotions not only by separated words but also by meaningful sentences formed grammatically Thus, the importance of grammar is the researcher’s first reason for choosing this topic The second reason the writer chooses conjunctions to study is that when grammar is under discussion, most people tend to appreciate the significances of tenses, aspects, voices, order of clause elements rather than conjunctions Conjunctions, functioning as connectors and transition signals, actually play an important role in linking sentences, paragraphs, or clauses Apart from this, thanks to conjunctions, various kinds of grammatical sentences are formed such as compound sentences and complex sentences One more reason that has inspired the researcher to the topic is her deep interest in English Language, especially in newsletters The fact is that, a newsletter is regarded as a form that many companies use to promote their products It serves as a smaller version of the newspaper to create good relationships with customers, suppliers, and other stakeholders It goes without saying that newsletters contribute towards the overall success of the business Newsletters are also known as consultant letters, so they need to have the logic and coherence to attract customers Besides, conjunctions are seen as an essential means of linking so as to increase the persuasion in newsletters For the above reasons, the writer would like to choose the topic “Conjunctions in some English Marketing Newsletters with reference to Vietnamese equivalents” with the attempt to find out the similarities and differences in conjunction usages in English and Vietnamese Newsletters It’s also CHAPTER 4: CONCLUSION 4.1 Recapitulation After much exploration and consideration, this thesis has come to these following points In terms of frequency of using conjunctions in English and Vietnamese Marketing Newsletters, as previously discussed, frequency of occurrence of conjunctions in English and Vietnamese Marketing Newsletters is equivalent The most frequently English conjunctions found in marketing newsletters are “and”, “or”, “but”, the Vietnamese equivalents most in use are “và, hoặc, nhưng” Regarding the similarities and differences in conjunction usages in some English and Vietnamese Newsletters, based on the results from synthesizing the occurrence frequency of conjunctions in English and Vietnamese marketing newsletter samples, the writer has conducted a succinct contrastive analysis to find out the similarities and differences of conjunctions in terms of syntactic and semantic features in both languages As regards syntactic features, we see the following similarities: (i) both English and Vietnamese conjunctions have the function as joiners or linking devices (ii) conjunctions in two languages are used as transition signals of ideas and sentences to create the logic and coherence in a paragraph (iii) coordinators and subordinators exist in both English and Vietnamese (iv) positions of conjunctions used flexibly in English and Vietnamese (initial, medial or final positions) However, some differences have been also worthily noted: (i) English newsletters writers are likely to use one conjunction as a linking word in a sentence rather than two as in the Vietnamese ones (ii) English conjunctions are divided into three types (coordinators, subordinators, and correlatives) whereas there are only two main types in Vietnamese (iii) there exist some words whose functions are both conjunctions and prepositions (e.g since, for …) In terms of semantic features, the comparison between the two languages has led to the identification of some similarities: (i) English and Vietnamese 54 conjunctions have the same literal senses (ii) conjunctions used as the means of expressing meanings such as reason, concession, purpose … (iii) there appear many conjunctions representing the same semantic relationship in the both languages (e.g though/ although/ even though express the concessive relation) (iv) the order expressing of meaning in cause – effect relation and the concessive relation two languages are similar Nevertheless, both languages appear to be different to a larger extent: (i) Vietnamese conjunction meanings tend to be more flexible than those in English (ii) In English there exist conjunctions expressing positive or negative meanings while this phenomenon seems to be not clear in Vietnamese (iii) conjunctions “và”, “ hoặc” in Vietnamese are used with only one meaning whereas conjunctions “and”, “or” in English possess other different senses Although English is far different from Vietnamese in many aspects, both languages agree that conjunctions play an important role in creating cohesion in sentences and paragraphs Therefore, the study was conducted with hope that students study as well as English teachers will get benefits from the study that is presumably a necessary source for teaching and learning conjunctions 4.2 Concluding remarks This study provides three main contributions to the research on conjunctions in the field of English language The first contribution is the thesis’s addition to the previous studies about conjunctions, especially the very limited studies acquired by Vietnamese learners Secondly, the present study is the first to conduct a contrastive analysis of syntactic and semantic features of English conjunctions as well as Vietnamese conjunctions to find out the similarities and differences unveiled in Marketing Newsletters so that readers, particularly students can deeply understand how to use conjunctions in both languages Last but not least, the study gives some useful implications for teaching, learning and translating conjunctions in general As a result, these implications can be applied as a general framework or model for teaching conjunctions This is extremely significant for learners in particular 55 4.3 Limitation of the study The scope of the study has limited this research to certain areas, leaving behind not a few matters that need to be revealed One thing that the researcher left unresolved in this study is that it only focuses on the contrastive analysis of syntactic and semantic features across two languages: English and Vietnamese Owing to the time constraints and the requirement of the minor M.A research, the writer has been unable to explore other features of conjunctions to help teachers and learners of English have a thorough understanding of their usages The second limitation of the study is that the number of English and Vietnamese marketing newsletters taken to analyze does not really cover all kinds of conjunctions Therefore, there can be some more similarities and differences in the use of conjunctions in both languages that the researcher has not discovered Moreover, the paper only focuses on finding the similarities and differences in conjunction usages in English and Vietnamese marketing newsletters, other aspects such as the format of newsletters have not been studied The last limitation is due to the limited knowledge and experience of the author, the thesis inevitably remains some mistakes and shortcomings 4.4 Recommendations and suggestions for further research 4.4.1 Recommendations - As for the teaching staff The finding from this study can be applied to the teaching to help teachers gain a better understanding of the importance of sentence connectors in English and their Vietnamese equivalents An accurate explanation of the subtle meanings of these words is necessary and helpful for users to obtain greater precision in using them and to avoid misunderstanding or embarrassment in communicating Students should be provided more opportunities to practice English under the teacher’s supervision and teachers need to provide many materials which are helpful and usable in real-life situations - As for the students Materials and ways for learning to speak English are now diversified Moreover, students should not only learn to speak English but also understand its 56 culture They should be aware of the existence of pragmatic competence and the bad results of lacking it Thanks to observation, description and classroom or group discussion, students may recognize factors of pragmatic awareness such as active listening, eye contact, facial expressions, gestures and body position This awareness then makes them more prepared to use the language in natural situations - As for the translation work In the same way, when translating English conjuncts into Vietnamese, the translator should select suitable Vietnamese translational equivalents since there are many Vietnamese translational equivalents for only one English conjunct The selection of suitable Vietnamese translational equivalents requires the translators to have a profound knowledge of the Vietnamese language so that his translation sounds natural It means that the way of using them is in accordance with the way Vietnamese people speak or write 4.4.2 Suggestions for further research The present research has provided all sorts of conjunctions in English and Vietnamese Moreover, the writer also has conducted a contrastive analysis in terms of syntax and semantic features to find the similarities and differences between them This may be considered the first step in linguistic research Hopefully, this will pave the way for further studies on this subject with a larger scope, going far from what the writer has mentioned such as: - Studying on the significance of conjunctions as a cohesive device in teaching writing - Conducting a corpus-based investigation of conjunctive usages in the Vietnamese students’ writin 57 REFERENCES IN ENGLISH 1.Alice, O & Ann, H (1990), Writing Academic English, second edition, AddisonWesley Publishing Company Antoine Arnauld (1660) “Grammaire Générale” , Scolar Press 3.Arthur, M (1992), The Oxford Companion to English Language, OUP 4.Ashley, A (2003), A Handbook of Commercial Correspondence, OUP 5.Bergman, C A (1989), Health grammar and Composition, Houghton Mufflin English 6.Berk, M (1999), English Syntax: From word to discourse, OUP 7.Brown, A C (1987), Grammar and Composition, Houghton Mufflin English 8.Byer, J (2010), Newsletters are smart marketing, published on August 12th, Article Source: http://www.easyhow-to.com/articles/Newsletter 9.Chalker, S (1967), Current English Grammar, Macmillan Publisher Ltd 10.Close, R A (1975), A Reference English grammar, Longman Group 11.Cobuild, C (1990), English Grammar, Collins Publisher, London 12.Green, C (2002), Design it yourself Newsletters, Published in the United States of America 13 Halliday, M.A.K and Hasan Ruquaya (1989), Language, context, and text: “ Aspect of Language in a social” – semiotic perspective, Oxford 14 M.A.K Halliday (1997), “Dan luan ngu phap chuc nang” ( Hoang Van Van), ĐH QN HN 15 Hamilton, E A (1996), Newsletters Design, Published in the United States of America 16.Hussain, N (2008), Advantages and disadvantages of Newsletters, published on September 18th, 2008, Article Source: http://www.justsearchseo.co.uk 17.Huddleston, R (1944), Introduction to the grammar of English, Cambridge University Press 18.Lashkari, L (2007), Newsletter Formats – How to easily choose the perfect format for your newsletters, published on January, 19th, Article Source: http://EzineArticles.com/?expert=Ladan_Lashkari I 19.Mallery, R (1967), Grammar, rhetoric and composition, Doubleday and Company, Inc 20.Nunan, D (1993), Introduction discourse analysis, London : Penguin 21 Peter Collins and Carmella Hollo(2000), “English Grammar - an introduction”, Palgrave Macmillan 22.Quirk, R & Greenbaum, S (1973), A University Grammar of English, Longman Group UK Limited 23.Swan, M (1995), Basic English Usage, Oxford University Press 24.Zamel, V (1983), The composing processes of advanced ESL students: Six case studies TESOL Quarterly, Vol 17, No 2, 165-187 25.Zames, C (1980), Contrastive analysis, Longman Group Ltd 26.http://www.hp.com/hho/smb_hp_create/ newsletters.html II IN VIETNAMESE Cao Xuan Hao (1991), “Tieng viet so thao- Ngu phap chuc nang” - part I, NXB KHXH HN Cao Xuan Hao (2000), “Y nghia “hoan tat” tieng viet”, Ngon ngu(5) 3.Diệp Quang Ban (1993), Ngữ pháp Tiếng Việt, tập 1, Nhà xuất Giáo dục Diep Quang Ban (2006a), Ngữ pháp Tiếng Việt, tập 1,2, Nhà xuất Giáo dục Lê Thị Bích (2000), A contrastive analysis of English coordinators and/or/but and Vietnamese equivalents, Luận văn tốt nghiệp đại học, Đại học Ngoại ngữ- Đại học Quốc gia Hà Nội 6.Nam Cao (1943), Đời thừa, Nhà xuất Giáo dục 7.Nam Cao (1946), Chí Phèo, Nhà xuất Giáo dục 8.Anh Đức (1970), Giấc mơ ông lão vườn chim, Nhà xuất Giáo dục 9.Nguyễn Thanh Hương (2002), A study on English conjunctions, Luận văn tốt nghiệp đại học, Đại học Ngoại Ngữ- Đại học quốc gia Hà Nội 10.Nguyễn Lai (2006), Ngữ nghĩa liên từ Tiếng Việt, Nhà xuất Đại học Sư phạm TP Hồ Chí Minh 11 Hoang Trong Phien (1980), “ Vietnamese grammar” Nhà xuất Đại học Trung học chuyên nghiệp 12.Nguyễn Hữu Quỳnh (1994), Tiếng Việt đại (Ngữ âm, Ngữ pháp, Phong cách), Trung tâm biên soạn từ điển bách khoa Việt Nam 13.Hồng Thế (1990), Ngơn ngữ học, Nhà xuất Giáo dục 14.Hồng Trung Thơng (1998), Ngữ pháp tiếng Việt đại, Nhà xuất Giáo dục 15.Từ điển (2002), Bách khoa Việt Nam, tập 2, Nhà xuất bản: Từ điển Bách khoa, Hà Nội III APPEDIX IN ENGLISH If you have decided to purchase a motorbike, then you should buy suzuki You can pay purchase either in EMI or with cash (Suzuki’s group Newsletter) Come to our restaurant to experience the unique taste of each dish or call us by phone number: 0985 763 238.) (Sun Moon food Newsletter) If you have any questions or comments pertaining to the newsletter’s content, please call or email me directly at drooney@rooneylandscape.com or 847-5770246 (Rooney Landscape Newsletter) We welcome your feedback or suggestions (Excellerator Newsletter) The most impressive thing is TH's breakthrough when launching sandwich ice cream with flavors soft ice cream combined with biscuits coating This is quite a challenging choice of TH when combining ice cream with cookies, because the market is familiar with ice cream combined with soft crust, but with the specialness of fresh milk, TH's combination makes sense when fresh milk blends with cake brings a distinctly crispy taste.) (TH true ICE CREAM Company’s Newsletter) Most people think of piñatas as a fun activity for children, but the history of piñata is long and interesting (Mosiac Xpressions Newsletter) Is your wife as young as the day you were together? If not, it's because she doesn't care about her skin The social and family concerns, the responsibility of motherhood left wrinkles on her face and robbed your wife of youth Let Pizu bring youthfulness and beauty to your beloved wife Please contact us by phone number or visit the store at 360 Tran Hung Dao.) (Pizu cosmetics Newsletter) Toyota always has a worthwhile advertising program because it wants to embark onto bring products and services nearer to clients (Toyota Newsletter) IV For a long time, the Nike brand - Sports shoes has become very familiar to Vietnamese consumers in general and Vietnamese youth in particular because its quality and design have captured the absolute confidence of majority of consumers (Nike-Giay Company’s Newsletter) 10 Mom is the first to take care of, cherish and choose for you the prettiest hairstyles since childhood When growing up, each girl will choose for herself the hair she loves to be herself Although it is no longer the hairstyle she used to choose, Dove believes that she will be there and support you because like Dove, she always wants the best to come to you (Dove – shampoo Newsletter) 11 Although Mosaic Xpressions has been created with the business community in mind, be on the lookout for topics the entire family can enjoy (Mosiac Xpressions Newsletter) 12 Although our company has not been established for a long time, with a team of professional, enthusiastic and thoughtful staff, we hope you will be satisfied (Tay Nguyen Tours Company’s Newsletter) 13 The industry of manufacturing vehicles in the world is growing and constantly changing, still meeting the needs of travel but must put the factor of environmental protection first to facilitate the birth of Electric cars or even electric supercars In addition to luxury box cars, there are also many electric supermoto models built and manufactured to cater to the adventurous bikers possessing impressive capacity with outstanding technology Although, there is still a slight shortcoming that the electric motor cannot deliver like a traditional internal combustion engine is the stimulating sound coming from the exhaust system Completely overcoming this weakness, even bringing a wealth of unprecedented experiences for customers, the electric car brand Emula combined with 2electron has really made a breakthrough when launching the super car Emula Electric Concept motorcycles are equipped with state-of-the-art engine sound simulation system that meets the needs of most bikers (Emula Electric Concept’s Newsletter) 14 In order to meet the demand for information, promote brands, and reflect the group’s activities, Hapaco Group has conducted to restore, upgrade Website, and create a new face for Website with a variety of information content.) (Hapaco Group’s Newsletter) V 15 In order to facilitate customer workforce recovery capabilities, IBM further extended the BC & RS facilities with Work Area Recovery services in September 2011 (IBM Company’s Newsletter) 16 If you would like to provide feedback of products or services, please click on the email link located at the end of the newsletter 17 If you have questions, please contact us dongxanhrestaurant@gmail.com.vn (“In the Black” Newsletter) 0912 425 792 or email (Dongxanh restaurant Newsletter) 18 Moreover, our company has closed manufacturing process and modern originating from Japan.) (Thai Son Tien Phong Company’s Newsletter) 19 Hurry up or you will not buy our products (Michelin Company Newsletter) 20 The staff in our company can consult with customers hours and hours to build a close relationship (Givenchy Company Newsletter) 21 Vinamilk was one of the famous brands which have become familiar not only with the domestic market but also foreign markets (Vinamilk Group’s Newsletter) 22 Honda Group not only provides genuine cars and motorcycles but also provides spare parts and equipment, including warranty and test (Honda Group’s Newsletter) 23 Currently, the information technology products market is very vibrant Demand for using cheap information technology equipment is increasing Therefore, it is necessary to have a centralized location and distribute products with good prices to meet the demands of customers That is why “information technology product market hub was born” (Lan Anh Computer Company’s Newsletter) 24 In addition, Hong Ngoc is always ready to advise, provide information on designing, printing, prices of products, and services as quickly as possible so that the company can take it easy to choose their own perfect service most.) (Hong Ngoc Advertising’s Newsletter) VI 25 The printed product is always a factor representation, a means to promote the image of every business in the market Therefore, the publications must also be truly professional and impressive from designing, printing to the finished product stage.) (Thai Son Tien Phong Company Newsletter) 26 In addition, the operational cost of maintaining these servers was increasing due to power consumption (“The New Blue” Newsletter) 27 Although appearing in the Vietnamese market in the past years, Bourjois has affirmed its position, becoming one of the most popular famous cosmetic brands today (Bourjois Company’s Newsletter) 28 If you have questions, please contact us 0834 579 668 or email: Moonstore@gmail.com.vn (Moonstore Newsletter) 29 Our company would like to bring the satisfaction and excellent quality to our customers, so we always listen and share the experience with them.) (Anh Son Freight Services Newsletter) 30 We increased our brand value by 8% since 2010 (IBM Company’s Newsletter, 2010) VII IN VIETNAMESE Nếu bạn định mua xe máy, bạn nên mua suzuki Bạn trả tiền mua hàng EMI tiền mặt) (Suzuki’s group Newsletter) Hãy đến nhà hàng để cảm nhận hương vị đặc trưng ăn gọi cho theo số điện thoại: 0985 763 238 (Sun Moon food Newsletter) Nếu bạn có câu hỏi nhận xét liên quan đến nội dung tin, vui lòng gọi gửi email trực tiếp cho theo địa drooney@rooneylandscape.com 847-577-0246 (Rooney Landscape Newsletter) Chúng vui mừng nghe phản hồi đóng góp quý khách (Excellerator Newsletter) Ấn tượng phá cách TH cho mắt kem sandwich với nhân kem mềm vị kết hợp với lớp phủ bánh quy Đây lựa chọn thử thách TH kết hợp kem với bánh quy, thị trường quen thuộc với kem kết hợp với vỏ mềm, với đặc biệt nguyên liệu sữa tươi, cách phối hợp TH lại tỏ có lý sữa tươi quyện với bánh mang tới vị giòn ngon khác biệt (TH true ICE CREAM Company’s Newsletter) Hầu hết người nghĩ piñatas hoạt động vui chơi cho trẻ em, lịch sử piñata lâu đời thú vị (Mosiac Xpressions Newsletter) Vợ bạn có cịn tươi trẻ ngày bạn đến với nhau? Nếu không, khơng tâm chăm sóc da Những mối quan tâm xã hội gia đình, trách nhiệm làm mẹ… để lại nếp nhăn khuôn mặt cướp tuổi xuân vợ bạn Hãy để Pizu mang lại tươi trẻ sắc đẹp cho người vợ yêu quý bạn Hãy liên hệ với theo số điện thoại 0985 763 238 đến cửa hàng địa 360 Trần Hưng Đạo (Pizu cosmetics Newsletter) Toyota ln có chương trình quảng cáo đáng giá họ muốn bắt tay vào việc đưa sản phẩm dịch vụ đến gần với khách hàng (Toyota Newsletter) VIII Từ lâu thương hiệu Nike - Giầy thể thao trở nên quen thuộc với người tiêu dùng Việt Nam nói chung giới trẻ Việt Nam nói riêng chất lượng mẫu mã chiếm lĩnh tin cậy tuyệt đối số đông người tiêu dùng (Nike-Giay Company’s Newsletter) 10 Mẹ người chăm sóc, nâng niu chọn cho bạn kiểu tóc xinh xắn từ ngày thơ bé Khi lớn lên, cô gái tự chọn cho mái tóc u thích để Dù ko cịn kiểu tóc mẹ chọn, Dove tin mẹ bên ủng hộ bạn Dove, mẹ mong muốn điều tốt đến với bạn (Dove – shampoo Newsletter) 11 Mặc dù Mosaic Xpressions tạo để hướng tới cộng đồng doanh nghiệp, ý đến chủ đề mà gia đình u thích (Mosiac Xpressions Newsletter) 12 Tuy cơng ty thành lập chưa lâu với đội ngũ nhân viên chuyên nghiệp, nhiệt tình chu đáo chúng tơi hy vọng q khách hài lịng (Tay Nguyen Tours Company’s Newsletter) 13 Ngành công nghiệp sản xuất phương tiện giao thông giới ngày phát triển không ngừng thay đổi, đáp ứng nhu cầu lại phải đặt yếu tố bảo vệ môi trường lên hàng đầu tạo điều kiện cho đời xe điện hay chí siêu xe chạy điện Bên cạnh xế hộp hạng sang có nhiều mẫu siêu môtô điện chế tạo, sản xuất nhằm phục vụ cho biker ưa thích cảm giác phiêu lưu sở hữu công suất ấn tượng kèm cơng nghệ vượt trội Mặc dù, có điểm thiếu sót mà động điện khơng thể đem lại động đốt truyền thống âm đầy kích thích đến từ hệ thống ống xả Khắc phục hoàn toàn điểm yếu này, chí cịn đem lại nhiều trải nghiệm phong phú chưa có dành cho khách hàng, thương hiệu xe điện Emula kết hợp 2electron thực tạo nên bước đột phá cho đời siêu môtô Emula Electric Concept trang bị hệ thống mô âm động tối tân, đáp ứng nhu cầu phần lớn biker (Emula Electric Concept’s Newsletter) 14 Để đáp ứng nhu cầu thông tin, quảng bá thương hiệu sản phẩm phản ánh hoạt động tập đồn, Hapaco tiến hành khơi phục, nâng cấp Website, tạo cho IX Website tập đồn có gương mặt mới, với nội dung thông tin đa dạng, phong phú (Hapaco Group’s Newsletter) 15 Để tạo điều kiện cho khả phục hồi lực lượng lao động khách hàng, IBM mở rộng thêm sở BC & RS với dịch vụ Khôi phục khu vực làm việc vào tháng năm 2011 (IBM Company’s Newsletter) 16 Nếu bạn muốn cung cấp phản hồi sản phẩm dịch vụ, vui lòng nhấp vào liên kết email cuối tin (“In the Black” Newsletter) 17 Nếu q ơng/ bà có câu hỏi xin vui lịng liên hệ 0912 425 792 email dongxanhrestaurant@gmail.com.vn (Dongxanh restaurant Newsletter) 18 Hơn nữa, cơng ty chúng tơi có quy trình sản xuất khép kín đại có xuất xứ từ Nhật Bản (Thai Son Tien Phong Company’s Newsletter) 19 Nhanh lên không bạn không mua sản phẩm (Michelin Company Newsletter) 20 Các nhân viên công ty chúng tơi tham khảo ý kiến khách hàng hàng đồng hồ để xây dựng mối quan hệ thân thiết (Givenchy Company Newsletter) 21 Vinamilk thương hiệu sữa tiếng, từ lâu trở nên quen thuộc không với thị trường nước mà cịn với thị trường nước ngồi (Vinamilk Group’s Newsletter) 22 Tập đồn Honda khơng cung cấp loại tơ, xe máy hãng mà cịn cung cấp phụ tùng thiết bị thay thế, bao gồm bảo hành chạy thử (Honda Group’s Newsletter) 23 Hiện nay, thị trường sản phẩm công nghệ thông tin sôi Nhu cầu sử dụng thiết bị công nghệ thông tin giá rẻ ngày cao Chính vậy, cần nơi tập trung sản phẩm phân phối với giá tốt đáp ứng nhu cầu khách hàng Đó lý “Chợ đầu mối sản phẩm công nghệ thông tin đời.” (Lan Anh Computer Company’s Newsletter) X 24 Ngoài ra, Hồng Ngọc sẵn sàng tư vấn, cung cấp thông tin thiết kế, in ấn, giá sản phẩm, dịch vụ cách nhanh để quý công ty dễ tham khảo, dễ chọn cho dịch vụ hoàn hảo (Hong Ngoc Advertising’s Newsletter) 25 Các sản phẩm in ấn yếu tố đại diện, phương tiện để quảng bá hình ảnh doanh nghiệp thị trường Vì vậy, ấn phẩm phải thật chuyên nghiệp ấn tượng từ khâu thiết kế, in ấn cơng đoạn hồn thiện sản phẩm (Thai Son Tien Phong Company Newsletter) 26 Ngoài ra, chi phí vận hành để trì máy chủ ngày tăng tiêu thụ điện (“The New Blue” Newsletter) 27 Tuy xuất thị trường Việt Nam vòng năm trở lại Bourjois khẳng định vị trí, trở thành thương hiệu mỹ phẩm tiếng ưa chuộng (Bourjois Company’s Newsletter) 28 Nếu q ơng/bà có câu hỏi xin vui lòng liên hệ 0834 579 668 email: Moonstore@gmail.com.vn (Moonstore Newsletter) 29 Vì cơng ty chúng tơi muốn đem lại hài lòng chất lượng tuyệt vời cho khách hàng nên lắng nghe, chia sẻ kinh nghiệm với khách hàng (Anh Son Freight Services Newsletter) 30 Chúng tơi tăng giá trị thương hiệu lên 8% kể từ năm 2010 (IBM Company’s Newsletter, 2010) XI ... disadvantages of newsletters Table 3.1 Conjunctions in English and Vietnamese Table 3.2 English conjunctions in English marketing newsletters Table 3.3 Vietnamese conjunctions in Vietnamese marketing newsletters. .. of conjunctions in some English 27 Marketing Newsletters 2.5.1.1.Semantic features of conjunctions in some English Marketing 27 Newsletters 2.5.1.2.Syntactic features of conjunctions in some English. .. them - To explore the conjunctions in English and Vietnamese marketing newsletters - To give some suggested implications for writing and understanding English and Vietnamese marketing newsletters