TABLE OF CONTENTS
LIST OF ABBREVIATIONS
LIST OF TABLES
LIST OF FIGURES
LIST OF CHARTS
ABSTRACT
INTRODUCTION
CHAPTER 1: LITERATUAL REVIEW OF A BUSINESS PLAN
1.1. What is Business Planning?
1.2. What is a Business Plan?
1.3. The importance of a Business Plan
1.4. What are the key aspects of a Business Plan?
1.4.1. Executive summary
1.4.2. Organizational background
1.4.3. Marketing plan
1.4.4. Operational plan
1.4.5. Financial plan
CHAPTER 2: BUSINESS PLAN OF UCC COMPANY
2.1. OVERVIEW OF THE COMPANY
2.1.1. Introduction
2.1.2. Vision and Mission
2.1.3. Current status and key milestones of the company in near term
(2013-2014)
2.2. INTRODUCTION OF THE SERVICE - USED CAR QUALITY
INSPECTION CERTIFICATION
2.2.1. Description
2.2.2. Why used-car quality certificate?
2.2.3. Who will use this service?
2.2.4. How to gain trust?
2.2.5. Business Model of Used-car Quality Certification service
2.3. MARKET ANALYSIS
2.3.1. Target customers
2.3.2. Market identification and segmentation
2.3.3. Competition Analysis
2.4. MARKETING ACTIVITIES
2.4.1. Service’s substitutes?
2.4.2. Pricing
2.4.3. Promotion and Brand Development
2.4.4. Marketing budget planning
2.5. DEVELOPING SALES CHANNELS
2.5.1. Direct sales team
2.5.2. Strategic sales distributors
2.6. MANUFACTURING PLAN
2.6.1. Licensed with top used-car certification service company
2.6.2. Service procedures
2.6.3. Facilities and Equipment required
2.7. DEVELOPING HUMAN RESOURCE AND MANAGEMENT
2.7.1. Funtional and organizational structure
2.7.2. Headcount planning
2.7.3. Recruitment and Training
2.7.4. Salary and bonus scheme
2.8. FINANCIAL ANALYSIS AND PROJECTION
2.8.1. Assumption
2.8.2. Cost calculation and funding plan
2.8.3. Revenue Projection
2.8.4. Profit and Loss (P&L) Forecast
2.8.4. Cash Flow Analysis
2.8.5. Sensitivity Analysis
CONCLUSION AND RECOMMENDATION
REFERENCES
APPENDIX