Xemtailieu-research-about-job-satisfaction-at-vingroup-vietnam

 MASTER OF BUSINESS ADMINISTRATION INTERNATIONAL COLLABORATION PROGRAM RESEARCH PROJECT (BMBR5103) RESEARCH ABOUT JOB SATISFACTION AT VINGROUP (VIETNAM) STUDENT’S FULL NAME STUDENT ID CLASS INTAKE : BUI MINH KHOA : CGS00019872 : MBAOUM0915-K19A : SEPTEMBER 2015 ADVISOR’S NAME & TITLE : Dr BUI PHI HUNG HCM City, January 2017 ADVISOR’S ASSESSMENT ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ADVISOR’S SIGNATURE Dr BUI PHI HUNG ACKNOWLEDGMENTS In fact there is no success without attached to the assistance, however much help, either directly or indirectly by others During the period from the start of the study in the field so far, I have received a lot of attention and help from: Lecturer, company, friends and family First, I would like to express deep gratitude to lecturer Dr BUI PHI HUNG He won precious time to have the guidance of my thesis is completed I sincerely thank joint training Program Masters of the Technology University Ho Chi Minh City with Open University Malaysia was imparting knowledges valuable to me during the course And, I sincerely thank to Vingroup enterprise for permission the employees answer the questions in the survey and support too much information related to my research Due to time and to limited knowledge in the process of conducting research unavoidable shortcomings occurred I hope to empathy and I will try to improve, strive better in the future Once again, I thank very much to all Bui Minh Khoa (Student) CONTENTS CHAPTER I ABSTRACT INTRODUCTION About Vingroup 2 Organization structure and Corporate culture Mix organizational structure Organizational structure based on products line Matrix organizational structure Leadership Corporate culture Research problem statement Research objective 10 Research scope 10 Significance of research 11 Limitation of research 11 CHAPTER II LITERATURE REVIEW 12 Definition of Constructs 12 Job Satisfaction 12 Satisfaction with My Supervisor 12 Developmental Experiences 13 Perceived Organizational Support 14 Procedural Justice 15 Argument for the relationship among the constructs 16 X theory and Y theory 16 Maslow’s theory 18 Alderfer’s ERG theory 20 McClelland’s theory 22 Herzberg’s two-factor theory 23 Hackman and Oldham's Job Characteristics 26 10 Hypotheses 28 11 Research model 28 CHAPTER III 12 13 CHAPTER IV 14 15 16 CHAPTER V RESEARCH METHODS 29 Data collection 29 Design template scale 29 Data collection progress 34 Data analysis 34 RESULTS 35 Cronbach’s Alpha 35 Cronbach’s Alpha standard applied 35 Cronbach’s Alpha of constructs 35 Statistics information 37 Descriptive statistics 37 Correlation statistics 37 Hypotheses testing 38 Hypothesis proposed (H1) 39 Hypothesis proposed (H2) 39 Hypothesis proposed (H3) 40 Hypothesis proposed (H4) 41 CONCLUSIONS 43 17 Discussion 43 18 Limitation of research 44 19 Forecast recommendation 44 REFERENCES 46 APPENDIX 49 Appendix 1: Survey 49 Appendix 2: Presentation 55 FIGURE & TABLE FIGURE Figure Maslow's hierarchy of needs 19 Figure Alderfer’s ERG theory 21 Figure McClelland’s theory 22 Figure Herzberg’s two-factor theory 24 Figure Hackman and Oldham's Job Characteristics 27 Figure Research model of Job Satisfaction 28 Table Job Satisfaction Scale 30 Table Satisfaction with My Supervisor Scale 31 Table Procedural Justice Scale 31 Table Developmental Experiences Scale 32 Table Perceived Organizational Support Scale 33 Table Time table for data collection progress 34 Table Cronbach’s Alpha - Internal Consistency 35 Table Cronbach’s Alpha of Job Satisfaction 35 Table Cronbach’s Alpha of Satisfaction with My Supervisor 36 Table 10 Cronbach’s Alpha of Developmental Experiences 36 Table 11 Cronbach’s Alpha of Perceived Organizational Support 36 Table 12 Cronbach’s Alpha of Procedural Justice 37 Table 13 Descriptive statistics 37 Table 14 Correlation statistics 38 Table 15 Model summary of H1 39 Table 16 Coefficients of H1 39 Table 17 Model summary of H2 40 Table 18 Coefficients of H2 40 Table 19 Model summary of H3 40 Table 20 Coefficients of H3 41 Table 21 Model summary of H4 41 Table 22 Coefficients of H4 41 TABLE Business Research Methods Page / 58 ABSTRACT T his purpose of this research is way to find the factors influence to the Job Satisfaction of employees working at Vingroup This research project will use Business Research Methods to determine Job Satisfaction and what other main factors that it influence job satisfaction, and this research also was conducted by quantitative method with source data is surveys that it issued by offline to 500 employees of Vingroup to collect the ideas and comments of employees about job satisfaction Next, the result of these surveys shall be statistically analyzed by software SPSS version 22 (Copyright of IBM) Hypotheses used this research includes construct: one dependent construct (Job Satisfaction) and four independent constructs (Satisfaction with My Supervisor, Procedural Justice, Developmental Experiences, Perceived Organization Support) I hope results of this research will help the CEO; Managers of Vingroup have some reference angle in human resource management to improve and increase our quality resource based on job satisfaction of employees as well as you should have perception clearly that job satisfaction of employees will impact to working effective, ability of competitiveness of the company on real estate Vietnam market Key words in this research: Global Job Satisfaction, Satisfaction with My Supervisor, Procedural Justice, Developmental Experiences, Perceived Organization Support and Vingroup Business Research Methods Page / 58 CHAPTER I : INTRODUCTION About Vingroup History In January 2012, Vinpearl JSC was merged into Vincom JSC., forming Vingroup JSC With a constant effort from the beginning, Vingroup has truly honored Vietnamese brand names and is proud to be the nation’s leading private corporation built and successful thanks to the strong will and desire inherent in Vietnamese people For professional and sustainable development, Vingroup focuses on their strategic brand names: Vinhomes (A system of premium residential properties and services); Vincom (A system of high-end shopping malls) and Vinpearl (Tourism & Recreation) and expanding its high-quality Healthcare Services (Vinmec), Education (Vinschool), etc In every area, Vingroup always showcases its pioneering stature with international standard products and services As of the end of 2015, it owns and controls almost 30 large-scale real estate and tourism properties in prime locations across the country and at the same time possesses the largest charter capital in Vietnam’s stock market of nearly USD billion Vingroup is recognized as one of the most powerful, dynamic and sustainable private enterprises in Vietnam with high potential for international integration Scope business:  - Real estate business - Rental office, housing, machinery, equipment and buildings. - Hotel business. - Entertainment services, entertainment. - Beauty salon services. - Catering, refreshments. - Civil and industrial. - Medical services. Business Research Methods Page / 58 Development strategy and investment : - 2013: Completion and commissioning large projects are Royal City,  Heart City - Continue to develop business and improve occupancy rate of shopping centers, office buildings Vincom Center at Vincom Mega Mall and  across the country - Promoting marketing advertises to attract domestic and foreign tourists, revenue from customers’ resorts and amusement parks branded Vinpearl - Intensive investment in human capital, strengthening the mirror, especially senior personnel Actively expand  cooperation with major partners have the capacity and experience - Expand and diversify the deployment  plan effectively raise capital at home and abroad to serve the project - Developing  sustainable business go hand in hand with the active social community - The strategic objective of developing the number one real estate market and is a private group of scale and scope in Vietnam       Vision, Missions and Core values Vision Guided by its pioneering aspirations as well as a sustainable investment development strategy, Vingroup has been striving to become Vietnam’s and the regions’ leading multi-sector business group, which aims to become a group of international stature and standards Vingroup aspires to establish its Vietnamese brand, demonstrating Vietnamese intellectual prominence and pride in the international arena Missions For society: To harmonize the company’s and society’s benefits; to make active contributions to community-oriented activities, and to demonstrate citizens’ sense of responsibilities and national pride Business Research Methods Page / 58 For employees: To develop a professional, dynamic, creative and humane working environment, enabling high income and equal development opportunities for all employees For the market: To provide premium products and services of international standards that are original, highly creative and embedded with local identities In addition to its outstanding quality, each product - service contains a cultural message with a view to best cater for customers’ legitimate needs For shareholders and partners: To enhance the collaborative spirit for mutual development; to strive to become “The Number One Companion” of partners and shareholders; to generate attractive and sustainable investment values for shareholders and partners Core values : Speed: To set the principle “Speed and efficiency in every activity”, to practice “Quick decision - Quick investment - Quick execution - Quick sale and Quick adaptation” Quality: To pursue the goal of “Quality personnel, Quality products/services, Quality life and Quality society” Integrity: To take “Responsibility” as a foundation, to strictly observe the law and maintain ethics, to be committed to a customer-centric policy Creativity: To highly value creativity as vitality and development leverage, to appreciate courage and determination, to advocate the building of a “Learning business”