Slide tài liệu 100% tiếng anh, cung cấp những thuật ngữ, những từ khóa tất tần tật về ma trận SWOT, nhằm giúp có cái nhìn tổng quát về môn học, nắm được những khái niệm để có thể hiểu và hiểu sâu, vận dụng được ma trận
! ! Strength Weaknes Opportuni Threats ties s ses SWOT Analysis Objective Explain What is SWOT Analysis Explain the Elements of SWOT Analysis List the Objectives of SWOT Describe Who needs SWOT Analysis Explain the Internal and External Factors Describe the SWOT Quadrants Explain What is TOWS Analysis Describe the Various Quadrant Combinations Explain the Steps of SWOT Analysis Explain the Role of Brainstorming in SWOT Analysis Explain SWOT-Driven Strategic Planning Describe the Considerations for Effective SWOT Analysis List the Benefits and Pitfalls of SWOT Analysis List the Common Mistakes in SWOT Analysis List the Tips for Effective SWOT Analysis Introduction Globus Inc is a leading manufacturer of baby products It has decided to venture into the market of cosmetics with the launch of a new brand of cosmetics ‘Glaze’ in the market However, before Globus can actually make the final decision of venturing into a new market, it needs to find out the things that are working in its favor and the aspects that can lead to the failure of its new venture Introduction Globus Inc is a leading manufacturer of baby products W Whhaatt ddoo yyoou th u i sshhoouulldd ddo t thinnkk GGlloobbuuss o too aannaallyyzzee th thiiss ssiittuuaatitioonn? ? It has decided to venture into the market of cosmetics with the launch of a new brand of cosmetics ‘Glaze’ in the market However, before Globus can actually make the final decision of venturing into a new market, it needs to find out the things that are working in its favor and the aspects that can lead to the failure of its new venture Introduction Globus can a SWOT Analysis of its position in the market Carrying out a SWOT Analysis will help Globus understand the company’s strengths, weaknesses, opportunities and threats SWOT Analysis would help Globus understand its strengths that would be helpful in the new venture, its weaknesses that need to be overcome to be successful in launching the new products, the opportunities that it has at hand to succeed in the new venture and the threats that it perceives to the success in the new venture Introduction Carrying out a SWOT Analysis will help Globus HHen ence ce,, yo youu ca understand the company’s cann se seee th that at an an or orga on gannizizati al ati on Globus canSW a al strengths, weaknesses, SWO ys OTT AAnnal is ca n al b ys e is a ca ve n ry b e us a ef ve ul ry to us ol SWOT Analysis eful tool fo aa forropportunities and threats co m p an y’ co s m d pany’s dev evel eloopm of its position pmeent su cc nt to to succee eedd in in an anyy in the market ve venntu ture re SWOT Analysis would help Globus understand its strengths that would be helpful in the new venture, its nnaall o ti a o z i ti weaknesses that need to be overcome a n z a i aatt oorrggan k o o k l o s o l iill u a tt us to be in launching the t new e LLeesuccessful a d t e n i d s i n aallyyssis i that it has n A n T A products, the O opportunities T W O SSW at hand to succeed in the new venture and the threats that it perceives to the success in the new venture History of SWOT Analysis • SWOT analysis technique was found by Albert Humphrey who led a research project at Stanford University in the 1960s and 1970s • He used the data from Fortune 500 companies to identify why corporate planning failed • His research identified a number of key areas that were critical to corporate planning and the tool used to explore each of the critical areas was called SOFT analysis • • Albert Humphrey and the original research team used the following categories: “What is good in the present is Satisfactory, good in the future is an Opportunity; bad in the present is a Fault and bad in the future is a Threat.” In 1964, at a conference the F in ‘SOFT’ was changed to a W, and thus, the emergence of ‘SWOT’ Analysis as we know it today came into existence Objective Explain What is SWOT Analysis Explain the Elements of SWOT Analysis List the Objectives of SWOT Describe Who needs SWOT Analysis Explain the Internal and External Factors Describe the SWOT Quadrants Explain What is TOWS Analysis Describe the Various Quadrant Combinations Explain the Steps of SWOT Analysis Explain the Role of Brainstorming in SWOT Analysis Explain SWOT-Driven Strategic Planning Describe the Considerations for Effective SWOT Analysis List the Benefits and Pitfalls of SWOT Analysis List the Common Mistakes in SWOT Analysis List the Tips for Effective SWOT Analysis What is SWOT Analysis? SWOT Analysis is a technique founded by Albert Humphrey who led a research project at Stanford University in the 1960s and 1970s W O T Threats Opportunities S Weaknesses Strengths The acronym ‘SWOT’ stands for: What is SWOT Analysis? SWOT Analysis enables a group/individual to handle everyday problems and look at traditional strategies from a new perspective SWOT SWOT Analysis is a planning tool used to understand Strengths, Weaknesses, Opportunities and Threats involved in a project/business It is used as framework for organizing and using data and information gained from situation analysis of internal and external environment Practice Helpful • • • WEAKNESSES • • • • OPPORTUNITIES External • • • • Huge untapped low-budget segment market Growing demand of green technologies Rising fuel costs Growing road congestion in urban cities * Hypothetical figures Lesser features Low aesthetic appeal Small driving range [up to 80 KM] Competition from economy segment vehicles THREATS • • • • Government incentives to other segment vehicles Entry of competitors Stringent safety requirements anticipated Availability of hybrid vehicles Harmful Internal • • • STRENGTHS No Competition in the low-budget segment Environment friendly Economic to Drive [25 kmpl] * Government subsidies [8% excise duty] * Low Price Small and compact size Case Study Helium Helium Inc Inc is is aa leading leading manufacturer manufacturer of of electronic electronic products products ItIt has has decided decided to to venture venture into into the the Tablet Tablet PC PC market market by by launching launching aa new new Tablet Tablet PC PC named named ‘Bling’ ‘Bling’ ‘Bling’ ‘Bling’ would would be be based based on on the the Android Android technology technology that that allows allows free free download download of of software software from from its its Android Android market market for for its its users users 1 Conduct Conduct aa SWOT SWOT Analysis Analysis for for Helium Helium for for the the launch launch of of ‘Bling’ ‘Bling’ You You can can assume assume the the prevailing prevailing market market conditions conditions for for the the SWOT SWOT 2 What What are are the the various various quadrant quadrant combinations combinations that that Helium Helium should should use use to to make make this this new new venture venture aa success? success? Summary Elements Considerations for Effective SWOT Analysis Steps of SWOT Analysis SWOT Analysis Users of SWOT Analysis Let’s look at each in detail SWOT Quadrants Summary O – Opportunities W – Weaknesses S – Strengths T – Threats Elements SWOT Analysis Summary Analyze Internal & External Environment Steps of SWOT Analysis SWOT Analysis Perform SWOT Analysis & Document Prepare Action Plans Summary SWOT Analysis SWOT Quadrants Quadrant internal strengths matched with external opportunities Quadrant internal weaknesses relative to external opportunities Quadrant internal weaknesses relative to external threats Quadrant internal strengths matched with external threats Summary SWOT Analysis Users of SWOT Analysis Job Holder Company Business Unit (BU) Summary Collaborating with other functional areas Searching extensively for competitors Examining issues from the customers’ perspectives Separating internal issues from external issues Staying focused Considerations for Effective SWOT Analysis SWOT Analysis Glossary Click each alphabet to learn more A B C I O Glossary Click each alphabet to learn more • • Analysis –Analysis is an investigation of the component parts of a whole and their relations in making up the whole Action Plan – Action plan is a sequence of steps that must be taken, or activities that must be performed well, for a strategy to succeed A B C I O Glossary Click each alphabet to learn more • • Business Unit (BU) - Business Unit (BU) is a logical element or segment of a company (such as accounting, production, marketing) representing a specific business function, and a definite place on the organizational chart, under the domain of a manager A Brainstorming - Brainstorming is a group problem-solving technique in which members spontaneously share ideas and solutions I B C O Glossary Click each alphabet to learn more • • Competitor – Competitor is a business or organization offering similar competing products as your organization Customer - Customer is someone who pays for goods or services A B C I O Glossary Click each alphabet to learn more • Information - Information is a collection of facts from which conclusions may be drawn • Information Technology (IT) Information Technology (IT) is the branch of engineering that deals with the use of computers and telecommunications to retrieve and store and transmit information A B C I O Glossary Click each alphabet to learn more • Opportunity - Opportunity is possibility due to a favorable combination of circumstances • Objectives – Objectives are the goal intended to be attained and which are believed to be attainable A B C I O Objective You have Successfully ... for Effective SWOT Analysis List the Benefits and Pitfalls of SWOT Analysis List the Common Mistakes in SWOT Analysis List the Tips for Effective SWOT Analysis What is SWOT Analysis? SWOT Analysis... the Benefits and Pitfalls of SWOT Analysis List the Common Mistakes in SWOT Analysis List the Tips for Effective SWOT Analysis Objectives of SWOT The main objective of SWOT is analyzing the following:... Effective SWOT Analysis List the Benefits and Pitfalls of SWOT Analysis List the Common Mistakes in SWOT Analysis List the Tips for Effective SWOT Analysis Who needs SWOT Analysis? SWOT Analysis