Đánh giá sự hài lòng của du khách đối với tour du lịch biển đảo của công ty cổ phần sài gòn phú quốc

(Constant), TNDL, STC, NLPV, SDC, PTHH, GC, CLKT, KNĐU, HATH Coefficientsa Model Unstandardized Coefficients Standardized t Sig Coefficients B Std Error Collinearity Statistics Beta Toleranc VIF e (Constant) -,219 ,253 -,865 ,388 KNĐU ,169 ,028 ,269 6,107 ,000 ,822 1,216 NLPV ,103 ,034 ,122 2,994 ,003 ,960 1,041 STC ,100 ,025 ,163 4,043 ,000 ,979 1,021 SDC ,097 ,025 ,156 3,827 ,000 ,958 1,044 PTHH ,073 ,028 ,118 2,653 ,008 ,803 1,245 GC ,117 ,027 ,183 4,373 ,000 ,909 1,100 CLKT ,005 ,028 ,007 ,165 ,869 ,962 1,039 HATH ,197 ,036 ,251 5,508 ,000 ,770 1,298 TNDL ,193 ,031 ,271 6,224 ,000 ,845 1,183 a Dependent Variable: SHL Phụ lục 7: Thống kê mô tả thang đo Descriptive Statistics N Minimum Maximum Mean Std Deviation KNĐU1 320 1,00 5,00 3,3000 ,91863 KNĐU2 320 1,00 5,00 3,3000 1,04326 KNĐU3 320 1,00 5,00 3,3781 ,93896 KNĐU4 320 1,00 5,00 3,3406 1,00449 KNĐU5 320 1,00 5,00 3,0281 ,91444 KNĐU6 320 1,00 5,00 3,4156 ,95629 NLPV1 320 2,00 5,00 3,4500 ,67000 NLPV2 320 1,00 5,00 3,7906 ,74061 NLPV3 320 1,00 5,00 3,7875 ,75855 NLPV4 320 2,00 5,00 3,9031 ,71262 NLPV5 320 2,00 5,00 3,8406 ,71892 NLPV6 320 2,00 5,00 3,8406 ,76538 NLPV7 320 2,00 5,00 3,8375 ,77084 NLPV8 320 1,00 5,00 3,8156 ,83068 NLPV9 320 1,00 5,00 3,9781 ,71009 STC1 320 2,00 5,00 3,8156 ,79600 STC2 320 1,00 5,00 3,7094 ,89578 STC3 320 1,00 5,00 3,4844 1,01079 STC4 320 1,00 5,00 3,6031 ,98356 STC5 320 1,00 5,00 3,4156 1,11378 SDC1 320 1,00 5,00 3,4969 1,05045 SDC2 320 1,00 5,00 3,6000 ,93151 SDC3 320 1,00 5,00 3,3531 ,89775 SDC4 320 1,00 5,00 3,2438 1,06672 SDC5 320 1,00 5,00 3,5750 ,97973 PTHH1 320 1,00 5,00 3,2406 ,86098 PTHH2 320 1,00 5,00 3,0250 ,85976 PTHH3 320 1,00 5,00 3,2250 ,87780 PTHH4 320 1,00 5,00 3,0156 ,86180 PTHH5 320 1,00 5,00 2,9250 1,02048 PTHH6 320 1,00 5,00 3,0031 ,81328 GC1 320 1,00 5,00 3,5437 ,82551 GC2 320 1,00 5,00 3,4500 ,86231 GC3 320 1,00 5,00 3,2406 ,97696 GC4 320 1,00 5,00 3,4438 ,98736 GC5 320 1,00 5,00 3,3813 ,87724 GC6 320 1,00 5,00 3,5094 ,93012 CLKT1 320 1,00 5,00 3,3906 ,92369 CLKT2 320 1,00 5,00 3,0438 ,94253 CLKT3 320 1,00 5,00 3,1000 1,03663 CLKT4 320 1,00 5,00 3,6219 ,82143 HATH1 320 1,00 5,00 2,9719 ,71864 HATH2 320 1,00 5,00 3,0781 ,82486 HATH3 320 1,00 5,00 2,9844 ,78569 HATH4 320 1,00 5,00 3,3094 ,82358 TNDL1 320 1,00 5,00 2,9781 ,76941 TNDL2 320 1,00 5,00 3,5000 ,88527 TNDL3 320 1,00 5,00 3,2750 ,79536 TNDL4 320 1,00 5,00 3,2813 ,80103 SHL1 320 2,00 5,00 3,2750 ,51862 SHL2 320 2,00 5,00 3,3344 ,52290 SHL3 320 2,00 5,00 3,3219 ,52477 Valid N (listwise) 320 Phụ lục 8: Phân tích kiểm định T-test, phân tích phương sai ANOVA -Giới tính Independent Samples Test Levene's Test for Equality of Variances t-test for Equality of Means Std 95% Confidence Error Interval of the Differen Difference Mean Sig (2- Differ F SH Equal variances L Sig 1.907 assumed t 168 df - 318 1.022 Equal variances tailed) - 314.0 not assumed 1.028 73 ence 308 305 ce - 05443 05443 Lower 05325 -.15920 05035 05295 -.15862 04976 - Nhóm tuổi Test of Homogeneity of Variances SHL Levene Statistic df1 787 df2 Sig 316 502 ANOVA SHL Sum of Squares Between Groups df Mean Square 531 177 Within Groups 71.301 316 226 Total 71.832 319 F Sig .785 503 - Trình độ học vấn Test of Homogeneity of Variances SHL Levene Statistic df1 1.783 df2 Sig 316 150 ANOVA SHL Sum of Squares Between Groups df Mean Square 671 224 Within Groups 71.161 316 225 Total 71.832 319 - Nghề nghiệp Test of Homogeneity of Variances SHL Levene Statistic df1 df2 Sig F Sig .993 Upper 396 3.468 316 017 ANOVA SHL Sum of Squares Between Groups df Mean Square F 483 161 Within Groups 71.349 316 226 Total 71.832 319 Sig .714 544 - Tình trạng nhân Independent Samples Test Levene's Test for Equality of Variances t-test for Equality of Means Mean Std 95% Confidence Error Interval of the Sig (2- Differen Differen F SH Equal variances L assumed Sig 3.297 t df 072 -1.092 Equal variances not assumed tailed) ce ce -.09524 08723 -.26786 07738 -1.140 98.577 257 -.09524 08353 -.26098 07050 F Sig SHL 1.496 df2 Sig 315 203 ANOVA SHL Sum of Squares Between Groups Upper 277 Test of Homogeneity of Variances df1 Lower 126 - Thu nhập Levene Statistic Difference df Mean Square 371 093 Within Groups 71.460 315 227 Total 71.832 319 409 802 Phụ lục 9: Thống kê mô tả thông tin mẫu điều tra Gioitinh Frequency Valid Percent Valid Percent Cumulative Percent Nam 146 45,6 45,6 45,6 Nu 174 54,4 54,4 100,0 Total 320 100,0 100,0 Nhomtuoi Frequency Percent Valid Percent Cumulative Percent Valid Tu 18 den 25 tuoi 68 21,3 21,3 21,3 Tu 26 den 44 tuoi 139 43,4 43,4 64,7 Tu 45 den 64 tuoi 60 18,8 18,8 83,4 Tren 65 tuoi 53 16,6 16,6 100,0 320 100,0 100,0 Percent Valid Percent Total TDHV Frequency Cumulative Percent Valid THPT 44 13,8 13,8 13,8 Trung cap 84 26,3 26,3 40,0 121 37,8 37,8 77,8 71 22,2 22,2 100,0 320 100,0 100,0 Cao dang, dai hoc Sau DH Total Nghenghiep Frequency Percent Valid Percent Cumulative Percent Valid Sinh vien, hoc sinh 68 21,3 21,3 21,3 Cong nhan 72 22,5 22,5 43,8 Cong chuc, vien chuc 48 15,0 15,0 58,8 Kinh doanh 132 41,3 41,3 100,0 Total 320 100,0 100,0 |Honnhan Frequency Percent Valid Percent Cumulative Percent Valid Doc than 146 45,6 45,6 45,6 Co gia dinh 174 54,4 54,4 100,0 Total 320 100,0 100,0 Thunhap Frequency Percent Valid Percent Cumulative Percent Valid It hon trieu 48 15.0 15.0 15.0 Tu den trieu 50 15.6 15.6 30.6 Tu den 10 trieu 95 29.7 29.7 60.3 Tu 10 den 20 trieu 63 19.7 19.7 80.0 Tren 20 trieu 64 20.0 20.0 100.0 320 100.0 100.0 Total ... tích phương sai ANOVA -Giới tính Independent Samples Test Levene's Test for Equality of Variances t-test for Equality of Means Std 95% Confidence Error Interval of the Differen Difference Mean Sig... Sig .714 544 - Tình trạng nhân Independent Samples Test Levene's Test for Equality of Variances t-test for Equality of Means Mean Std 95% Confidence Error Interval of the Sig (2- Differen Differen... Within Groups 71.301 316 226 Total 71.832 319 F Sig .785 503 - Trình độ học vấn Test of Homogeneity of Variances SHL Levene Statistic df1 1.783 df2 Sig 316 150 ANOVA SHL Sum of Squares Between