17778 MP media as partner concept 052009 TA

Media as Partners Suggestions for a process-oriented Media Concept Phong Nha-Ke Bang, Vietnam Dr Thora Amend Michael Netzhammer for: German Federal Ministry for Economic Cooperation and Development (BMZ) May 2009 Summary In August 2008, BMZ raised the idea to develop a scheme for media accompaniment in the outstanding region of Phong Nha-Ke Bang, Central Vietnam, highlighting the enormous potential of the region for conservation and for development, based on the sustainable use of natural resources In March 2009, the decision was taken to carry out a mission and come up with concrete ideas until the end of April To this end, GTZ on behalf of BMZ contracted a journalist (Michael Netzhammer) and a specialist for development-oriented nature conservation (Dr Thora Amend) to develop a concept for process oriented media work In order to support the conservation efforts of the Vietnamese government for the Phong Nha-Ke Bang World Natural Heritage Site, several German organizations engage in the region: Cologne Zoo (CZ) and Zoological Society of Frankfurt (ZGF) mainly for research and protection within the Park borders; DED, GTZ and KfW for conservation and development efforts in the Park and its buffer zone The region thus presents very favourable conditions for the design and implementation for a process oriented media and communications concept The goals for the present media concept have been defined by GTZ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) as follows: to sensitize the Vietnamese and German public for the need of action for biodiversity conservation, using the example of the Phong Nha-Ke Bang National Park and World Natural Heritage Site; to highlight the Vietnamese-German partnership in the context of the 35th anniversary of the diplomatic relationships of both countries; to illustrate the ways and means of different German development organizations and research institutions, coordinating their efforts in close cooperation with their Vietnamese partners, in order to jointly protect the outstanding values of the Phong Nha-Ke Bang region In developing the media concept, the BMZ requested the consultants to not only come up with an agreed upon concept, discussed with all relevant stakeholders (esp Vietnamese organizations of importance for the Park administration and regional development, as well as the German institutions KfW, GTZ, DED, CZ and FZS, and Goethe Institute / Embassy, additionally involving media (such as Deutsche Welle and ARTE / Geo), but also wished to see proposals for first concrete actions to be taken The time available to develop the concept paper, design a strategy, propose practical actions and coordinate the steps with all stakeholders was very limited Consequently, parts of the proposed concept will need further maturing Especially the different actions will need a good follow up and potentially an external coaching, since local capacities in media / communication work are still rather incipient These recommendations would also be strongly supported by the Vietnamese side, in particular with regards to such delicate issues like developing a visual identity/ corporate design for the park region, the use of logos of the different institutions involved, etc Towards the end of the mission, a short workshop was organised to present the results and discuss them with relevant stakeholders The consultants´ ideas and suggestions were welcomed by the Vietnamese partners However, according to the perception of the consultants, these will require further “digestion” and consolidation, since some of the concepts and conclusions presented, still seem rather new to the national partners For common understanding, the consultants propose to develop all communication actions on three basic pillars or corner stones of a “strategic triangle” of the region of Phon Nha-Ke Bang: Development Conservation Research All actions taken and media / communication processes and products defined aim at integrating development and conservation actions in the region, thus leading to a closer internal and external convergence / harmonization of players / organizations A first road map for the implementation of proposed steps (focussing on products and processes) was elaborated together with Vietnamese and international partners Some practical activities were proposed by the mission, several of which discussed during the seminar (see list in Annex of report, as well as PowerPoint presentation file) It was understood by all partner institutions during the seminar, that developing the concept further, as well as preparing and implementing the various activities, will require the involvement and participation of both Vietnamese and German institutions, and the mobilisation of not only German media (TV, film, newspapers, magazines etc.), but also Vietnamese ones The proposed practical activities reflect this approach The vivid discussions with representatives of local, regional and international representatives and the very preliminary review of limitations with regards to staff, finance, as well as technical skills led to a prioritization of activities Participants agreed upon three concrete products to be developed within the next few months: exercise books / writing pads for school children (resp Park administration, with external support) Exhibition in form of panels, in which different topics/issues can be presented, such as biodiversity, geological and cultural values of the region, income generation for locals i.e via sustainable tourism or scientific research / rescue work (under the potential lead of PPMU, together with their German partners and other relevant organizations, contributing to the exhibition with photos, maps, info, etc.) Both above mentioned products could be produced in a relatively short time span Approximate cost estimates are available (see report) The production of a photo-text brochure about the park and/or another one in the multi-media series “Sustainability has many Faces” was proposed and seen as an interesting option, directed mainly to German public and international visitors These alternatives, however, will require more time and a higher budget Considering the challenges but also the opportunities for the conservation of the outstanding values of the Phong Nha-ke Bang World Heritage Site, the mission strongly recommends BMZ, to look into the option of allocating more means (personal and financial resources) for the development of the different activities and processes Especially when seeing the chances of promoting the Phong Nha-Ke Bang cooperation in the context of the upcoming celebrations of the 35th anniversary of the German-Vietnamese diplomatic relations, decisions should be taken soon In the year to come, it might also be an interesting option, to include a CIM-expert for press / media work and the (participatory) elaboration of educational materials for the Phong Nha-Ke Bang region, to work in coordination with local / national partners, journalists and the GTZ-office in Hanoi (media adjunct), as well as in the context of the UN-Decade “Education for Sustainable Development” (2005 – 2014) Other important communications opportunities include:  the UN-Year of Biodiversity (2010),  the 10th Anniversary of the International Biodiversity-Day (always carried out in close cooperation of GEO and GTZ, in which the PNKB National Park could be selected as one of 20 sites around the world to host B-day)  International Youth Summit (“Go4BioDiv”), with the potential participation of two young adults from PNKB region, to travel to Japan (COP 10 of Convention on Biological Diversity in October 2010) and present the ideas for sustainable development together with other youth to the world leaders and media representatives Additionally, the mission recommends looking at the option of redefining the already existing partnership with the German National Park Bavarian Forest In the context of the International Wilderness Camp, amongst other traditional housings from all parts of the world, also a Vietnamese longhouse was erected Many education initiatives are carried out in this little global village, which has won the recognition of the UNESCO as an outstanding project and was built in close cooperation with German Development Cooperation projects in different countries The original Vietnamese partner was identified as Tam Dao National Park However, since the German project support will soon be running out for Tam Dao, Phong Nha-ke Bang might be a good option to be included into this partnership for joint learning Apart from offering good entry points for media and communication work between Germany and Vietnam, the chance of building a strong partnership between the two protected areas could also offer (free) training and exchange possibilities for the Vietnamese partners with the German side (park personnel, environmental education, management experience) Last, but not least: the consultants would like to thank all persons and institutions who supported this mission for their generous and continuous support, information and valuable dialogues Relevant Organizations in the Context of a Media Concept (motivations and potential roles) Organization BMZ / Embassy / German Institutions in Hanoi, Goethe Institute German development and research Organizations in the Phong Nha-Ke Bang region: DED, GTZ, KfW, Cologne Zoo, Frankfurt Zoological Society PPC / PPMU Park Administration Other local / regional NGOs, such as: CPI (Counterpart International) or FFI (Flora, Fauna International) Main Interest/ motivation with regards to Media / Communication Concept - highlight German activities in Vietnam - present corporation of development organizations with partners - Highlight Role of each individual Organization in Phong Nha-Ke Bang - Show fruitful cooperation of organizations - Raise awareness of values and threats in Phong Nha-Ke Bang Region in German public - Promotion of Region regarding Tourism - Promoting conservation as a strategy to Vietnamese public - Addressing the needs of the people and their efforts to German public - Highlight Role of own organization - Addressing importance of nature conservation nationally and internationally - Attracting interest for financial support - Highlight Role of own organization - Raise Awareness to gather means for work Role / Inputs (Suggestions of the mission) - Information Input Press Work Implementation Financial Input - Information Input to Concept as well as for Journalists Accompanying the process of developing the media concept Personal and financial means Political Support Information - - - Information Accompanying Journalists - Information Staff to accompany journalists List of proposed / discussed Products (see detailed description in report) 10 11 12 13 training workshop for environmental journalists contests and competitions (painting, theatre, dancing etc related to biodiversity conservation in the region) exercise books/writing pads for school children exhibition in the form of panels slideshows audio and video clips photo - text brochure concentrating around the park and the surrounding buffer-zone brochure in the series “Sustainability has many Faces” web page participation in the youth summit activity during the UN Year of Biodiversity 2010 participation in the 10th Biodiversity-Day wilderness camp National Park Bavarian Forest Media as Partners Suggestions for a process-oriented Media Concept Phong Nha-Ke Bang, Vietnam Dr Thora Amend Michael Netzhammer for: German Federal Ministry for Economic Cooperation and Development (BMZ) May 2009 Media as Partners Suggestions for a process-oriented Media Concept Phong Nha-Ke Bang, Vietnam Dr Thora Amend / Michael Netzhammer for: BMZ, May 2009 Contents Introduction Phong Nha-Ke Bang: a World Heritage Site Objectives of the Mission: development of a media concept 10 Schedule and Procedure 10 Preliminary Media Analysis (Germany) 11 The concept - basic considerations 12 Media concept: from concept via strategy to implementation 12 External Communication 12 Media Products and Strategies 13 Press Work 14 Media Campaigning – A Third Way to Communicate 16 Internal Communication 17 The concept - putting things to work 17 Exercise books for schools / writing pads 18 Exhibitions / panels 19 Photo-Brochure / Booklet, focussing on Protected Area (style: Mongolian Parks) 20 Brochure in the Series “Sustainability has Many Faces” 21 Contests / competitions 22 International Youth Summit “Go BioDiv” 23 International Wilderness Camp – partners with the oldest German National Park 23 Slideshow 24 Audio-Clips 24 Web page 25 Workshop for (environmental) Journalists 26 Roadmap for Communication 27 Procedures for International and Domestic Press 29 International Press 29 Domestic Press 29 Some Do’s und Don’ts in contact with Journalists 30 Media strategy: guiding questions 31 Missions´ recommendations for Steps to be taken in the Phon Nha-Ke Bang region 31 Briefing Sheet for Journalists (in German) 33 Deutsch-vietnamesische Zusammenarbeit im Phong Nha-Ke Bang Nationalpark 33 Program Consultants “Media Concept” (17.-5.5.2009) 37 Dialogue Partners and Contact Details 39 List of Abbreviations 42 Fotos 43 Introduction Phong Nha-Ke Bang: a World Heritage Site The Phong Nha-Ke Bang region comprises outstanding natural values It was therefore declared a National Park by the Vietnamese Government in 2001, and recognized as a World Natural Heritage Site by UNESCO in 2003, based on its geological and morphological features with extensive cave systems and karst manifestations Originally the park area consisted of about 85.000 ha, in 2008 its total surface has been enlarged to about 125.000 consisting mainly of forest areas The surrounding is distributed in three districts 13 communes and it comprises an area of around 225,000 hectares The entire area has a population of about 55.000 persons The natural values of the park are outstanding: In addition to being the largest connected limestone mountain range in Southeast Asia, the karst formations of the region range amongst the oldest and most important areas in Asia – in these very days, an expedition of British explorers seems to have discovered the world’s largest cave within the park limits In terms of biodiversity, the Park has been recognized scientifically as one of the 200 globally most important eco-regions Its extraordinary biodiversity is characterized by a high degree of endemism In terms of “bio-cultural values” the Park also has to offer treasures, many of which have not yet been documented or scientifically explored due to their remoteness and inaccessibility: near the Laotian boundary, presumably four of the 54 Vietnamese minorities seem to have maintained their traditional way of living (i.e part of the Rukh community still live in close relationship with the surrounding caves) This should be respected as an important cultural value and part of the identity of Vietnam All of these geological, biodiversity and cultural elements are of outstanding value for the Region, for Vietnam and for the World Community They must be maintained and conserved for coming generations However, these treasures are under severe threats, primarily resulting from poaching and illegal logging The main reason for this is to be encountered in the severe poverty of the population living in the surrounding areas of the National Park Almost half of the population lives below the national poverty line, making Quang Binh province one of the poorest regions in Vietnam There are thirteen rural communes with approximately 65,000 residents living in the Park´s buffer zone Their livelihoods are based mainly on agriculture Possibilities to improve production are limited, since the soil is not very fertile and water supply is limited Because of the lack of alternative sources of income, the population depends largely on the existing forest resources Due to its size and the complex topography, the area is very difficult to protect Tourism is developing in a mostly un-directed way which poses an additional risk to the fragile ecosystems To support the Vietnamese counterparts in their protection-efforts for the park, different German organizations get involved On the one hand, NGOs like Cologne Zoo and Zoological Society of Frankfurt have a long standing presence in carrying out research and protection initiatives, on the other hand, various organizations of the development cooperation act on behalf of the German Ministry (BMZ), such as: DED - Deutscher Entwicklungsdienst, GTZ - German Technical Cooperation, and KfW Development Bank In this joint effort, German and Vietnamese partners build their strategy on three corner-stones, essential for the long-term conservation of the outstanding Phong Nha-Ke Bang area: “research”, “protection & restoration” and “development” Each of these three focal points depends on the success of the other two, implying, that none of the organizations on their own could successfully protect the park from its multiple threats on a long run In practice, Cologne Zoo and Zoological Society of Frankfurt together with the National Park Administration focus on research, protection and restoration They concentrate their work on the area within the park boundaries, where they scientifically explore and investigate plants and animal species, but also aim at rescuing confiscated or injured animals caught in traps Their work covers important aspects of biodiversity conservation and exploration of the park since many species are yet to be discovered In past years, their fundamental research has led to the discovery of several unknown species The publication of this knowledge is an important aspect for awarenessraising in locals, as well as on a regional and national level with regards to the values of nature The publication of these scientific findings also plays an important role for the increasing influx of international researchers and touristic visitors DED, GTZ, KfW on the other hand, as German Development Organizations concentrate their efforts on the park management and the buffer zone development There are two main goals to reach Firstly, they have to help their Vietnamese partners to develop income generating alternatives to lower the pressure towards the park Secondly, the weak law enforcement has to be improved and the management capacities strengthened Despite its obvious biodiversity importance, due to the lack of law enforcement the Park has not yet been inscribed into the World Heritage Site List under criterion IV for its biodiversity values Objectives of the Mission: development of a media concept The goals for the present media concept have been defined by GTZ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) as follows: to sensitize the Vietnamese and German public for the need of action for biodiversity conservation, using the example of the Phong Nha-Ke Bang National Park and World Natural Heritage Site; to highlight the Vietnamese-German partnership in the context of the 35th anniversary of the diplomatic relationships of both countries; to illustrate the ways and means of different German development organizations and research institutions, coordinating their efforts in close cooperation with their Vietnamese partners, in order to jointly protect the outstanding values of the Phong Nha-Ke Bang region In developing the media concept, the BMZ requests the consultants to not only come forward with an agreed upon concept, discussed with all relevant stakeholders (esp Vietnamese organizations of importance for the Park administration and regional development, as well as the German institutions KfW, GTZ, DED, CZ and FZS, and Goethe Institute / Embassy, additionally involving media such as Deutsche Welle and ARTE / Geo), but also would like to see proposals for first concrete actions to be taken Schedule and Procedure The mission started on a very short notice The consultants left to Hanoi, having had only five days to prepare the trip Despite that, a first media analysis was carried out, which is part of the present concept paper In Vietnam, the consultants spoke with all relevant stakeholders (esp Vietnamese partners: the Provincial People’s Committee (PPC) of Quang Binh Province, the Provincial Project Management Unit (PPMU), and the Phong Nha-Ke Bang National Park Management Board (DPMU) In addition to that, they frequently consulted with German Development agencies (DED, GTZ, KfW) The Goethe Institute, as well as German Nature- and Research Organizations (Cologne Zoo and Frankfurt Zoological Society, including volunteer of the BMZ-coordinated Media strategy: guiding questions Missions´ recommendations for Steps to be taken in the Phon Nha-Ke Bang region Frame setting  Media analyses with regards to Park region o review media on a local / regional / national / international scale:  Which media are used to communicate Park-related information – print/audio/film/internet…?  Which style (travel journalism, scientific, adventure / individual, official ?)  Which journalists have knowledge of the area / shown interest and could form part of a “core group” of media contacts?  Which media seem strategically important for conservation & development in the Park region to be included in a media / communication concept?  What would be an appropriate way of getting them involved?  Media analyses and target groups o review media imperatives in target groups (i.e page openings, reading / viewing / listening habits - time / days) o for media selection, take into account qualitative, subjective criteria of target groups (reputation of certain media, credibility of individual journalists, o select medium according to required objective / target group (tone, atmosphere, excitement, prestige, leadership, believability, impact) o document results of analyses (i.e media schedules in tabular form for each target audience, media category and combination) Designing communication initiatives  Target audience and objectives o define geographic scope, audience groups and objectives o develop appropriate messages  Media selection and procedure o Identify media categories which accomplish goals most effectively (print, audio, film) o define products, processes and formats, that should be used (i.e a leaflet, or a campaign?) o highlight creative, exciting, innovative uses of diverse media  Define role of key players in region o who can contribute with what in the media / communication context? who is responsible for certain processes and products? o jointly define budgets, strategies, goals and expected effects o identify synergies and build on them  Timing o schedule timing for media processes (introductory phase of project / campaign, sustaining or rollout? Continuous media work, seasonal or one-time occasion?) o define duration of each initiative (start/stop dates) Macro schedule - timing over entire planning period, Micro schedule - timing within segments of planning period  Financial Budget and Cost distribution o Identify budget and potential constraints, allocation (estimated minimum cost for each media category / product / process compared with available funds) o Allocation to targets, groups, media, months, quarters, campaigns, contingency…, keeping in mind efficiency goals  Quality o Define required minimum standards for process (capabilities, experience and knowledge of partners / consultants / journalists) and production of materials (i.e quality of layout, printing, colour reproduction, paper quality, etc.), in accordance with objective, target group and budget o Analyze options on site vs external conditions, think about production alternatives  Impact Monitoring o Set up an internal evaluation / monitoring scheme for media work (what did we plan to reach, have we achieved it, how we measure the impact / effect?) o Develop a monthly plan (planned reach, effective reach, frequency, exposure distributions) and yearly flowcharts (media categories, vehicles, insertions, total/monthly cost, total/monthly reach, effective reach, frequency….)  Adaptation of media strategy o Make communication and media work an integral part of project design and implementation o Evaluate together with partners the effects of campaigns and products o Allow for changes and adaptations with regards to chosen media and communication strategies, products and partners  Celebrate accomplishments together with all partners involved! Briefing Sheet for Journalists (in German) compiled for the ARTE / GEO Film crew (Therese Engels), to be visiting the Phong Nha-Ke Bang region in July 2009 Deutsch-vietnamesische Zusammenarbeit im Phong Nha-Ke Bang Nationalpark Vorbemerkung Der Phong Nha-Ke Bang Nationalpark ist ein einzigartiges Weltnaturerbe und wurde als solches von der UNESCO anerkannt Es muss den nachfolgenden Generationen erhalten bleiben Daran wirken neben vietnamesischen Institutionen auch deutsche Organisationen mit Die Zielsetzung der deutschen Organisationen vor Ort richtet sich an drei sich ergänzenden Eckpunkten aus: an der„Forschung“, am „Naturerhalt“ und an „Entwicklung“ Um die Vielfalt zu erhalten und diese erforschen zu können, muss das Gebiet dauerhaft geschützt werden Denn der Park ist vielfältigen Bedrohungen ausgesetzt So werden Edelhölzer eingeschlagen und viele Tierarten im Park gejagt Diese Bedrohungen sind menschengemacht Ein Grund ist die gravierende Armut unter den 60.000 in der Pufferzone des Parks lebenden Menschen Da sie von der Landwirtschaft allein nicht leben können, schlagen sie im Nationalpark illegal Holz ein und wildern Um den Druck vom Schutzgebiet zu nehmen, muss die Lage der Menschen verbessert, gleichzeitig aber auch der Schutz des Parks intensiviert werden Mit dieser Aufgabe sind auf deutscher Seite die drei Durchführungsorganisationen DED, GTZ und KfW beauftragt Die Entwicklungszusammenarbeit ist somit eine logische Ergänzung zu den Aktivitäten des Kölner Zoos und der Zoologischen Gesellschaft Frankfurts, die sich ihrerseits auf die Erforschung, den Schutz und Maßnahmen zur Restauration des Parks konzentrieren Nur wenn beide – Entwicklungsorganisationen wie Naturschutzinstitutionen – gemeinsam mit den vietnamesischen Partnern agieren, kann der Park nachhaltig geschützt werden Die Entwicklung des Parks und der Pufferzone verlangt intensiven Personaleinsatz, aber auch massive Investitionen, sei es für Infrastrukturaufbau, die Schulung und Ausrüstung der Ranger oder für die Bekämpfung der Armut im Umfeld des Schutzgebietes Im Gegensatz zu NGOs, die aus finanziellen Gründen eher kleinere Pilotprojekte durchführen können, sind die deutschen Entwicklungsorganisationen in der Lage, mit ihren Aktivitäten in relativ kurzer Zeit sehr viele im und um den Park lebende Menschen zu erreichen Die Aktivitäten von GTZ und KfW haben erst begonnen Es gibt jedoch praktische Beispiele, an denen die Arbeit der deutschen Entwicklungsorganisationen auch filmisch aufgezeigt werden kann Aktivitäten der Entwicklungszusammenarbeit - Antoni Tielens vom DED ist massgeblich an der vorbereitung und Erstellung einer partizipativen landnuztzungsplanung beteiligt, die im Rahmen des Randzonenentwicklungsplanes eine wesnetliche grundlage fuer weitere Aktivitaeten sein wird Wie ein solcher partizipativer Prozess der Landnutzungsplanung funktioniert, kann evtl im Juli aufgezeigt, ein Meeting des Dorfs gefilmt, die Bewohner nach ihren Bedürfnissen gefragt werden (Antoni Tielens wird wahrscheinlich Vietnam Ende Juli verlassen – stünde jedoch in der Zeit davor für Begleitung / Information zur Verfügung) - Die GTZ hat die Entwicklung und den Aufbau eines Eco-Trails in enger Zusammenarbeit mit dem DED finanziert und umgesetzt Dazu gehörte auch die Schulung von Wächtern und Führern, die Besucher durch den Trail begleiten Der Trail liegt in der Nähe des Dorfes Chay Lap Der Eco-Trail bietet zahlreiche Aufhänger für einen Film So hat ein Wachmann des Parks früher im Wald illegal Holz eingeschlagen und gewildert und tut dies Dank des Einkommens heute nicht mehr In Chay Lap selbst ist ein Home Stay mit finanzieller Unterstützung von Counterpart International (CPI) errichtet worden, eine Mischung aus Jugendherberge und Pension, betrieben von Menschen vor Ort, der gute filmische Motive bietet Die Erfahrungen des „community eco-tourism project“ werden der deutschen Entwicklungszusammenarbeit dienen, um ähnliche kleine Initiativen zur Einkommens-Schaffung in den kommenden Jahren in vielen anderen Dörfern der Region um den Phong Nha-Ke Bang Park herum anzuregen (Antoni Tielens könnte begleiten / erläutern und den Kontakt zu CPI herstellen) - Die GTZ war eine der ersten internationalen Entwicklungsinstitutionen, die in der Region tätig wurden zunächst ab 1996 im Rahmen des Projekts Ernährungssicherung, seit 2004 im Rahmen des Projekts Sustainable Management of Natural Resources in Central Vietnam Dieses Projekt läuft 2010 aus, Methoden wie die Landnutzungsplanung und Vorgehensweisen sollen aber in der Pufferzone des Phong Kha Na Bang-Nationalparks durch die GTZ fortgeführt werden Deshalb können die praktischen Ergebnisse des Projekts Sustainable Management of Natural Resources als Beispiel dienen Ohnehin liegen fünf Kommunen des Projekts in der Erweiterungszone des Nationalparks Vor dem Hintergrund geringer Landbau-Flächen, die den Menschen zur Verfügung stehen, zielt das Projekt auf die Einführung von Cash Crops und nachhaltige Forstnutzung ab So wurden Farmer in der Bienenzucht geschult, in der Herstellung von Seide, dem Anbau von Pfeffer, Pilzen und Kautschukbäumen Einige dieser Bauern und ihre Familien können interviewt, ihre Arbeitsweisen gefilmt, ihre soziale Lage nachgezeichnet werden (Der Projektleiter Hans-Jürgen Wiemer steht im Vorfeld bis Mitte Juni für Fragen zur Verfügung und arrangiert gegebenenfalls Recherchen vor Ort Eventuelle Filmaufnahmen können Projektmitarbeiter begleiten Er empfiehlt, für einige Tage Mr Tuong zu engagieren, der als Consultant für das Projekt arbeitet, die Gegend exzellent kennt und gute Verbindungen besitzt; tuong.tranghieu@yahoo.com, Handy: 0084 9120 98422) - Ein wichtiger Aspekt zum Schutz des Parks ist ein nachhaltiges Tourismuskonzept innerhalb und außerhalb des Parks (pro Jahr besuchen etwa 300.000 Besucher die Höhlen des Schutzgebietes – 90% von ihnen sind Vietnamesen) Dieses Konzept wird derzeit mit Unterstützung der GTZ erstellt, die endgültigen Ergebnisse werden im Herbst 2009 zur Verfügung stehen Die Umsetzung des Plans wird finanziell von der KfW unterstützt Wichtige Entwicklungslinien des Plans können schon heute erläutert werden, zum Beispiel anhand der von Touristen genutzten Höhlen (Dazu ist der Projektleiter Jochen Esser gerne bereit Um den 22 Juli herum wird er jedoch für mehrere Wochen nach Deutschland ausreisen) - Die KfW wird künftig ein wichtiger Player in der Entwicklung der Region sein, da große Finanzsummen der deutschen Regierung über das Projekt in den Schutz und die Landnutzungsplanung fließen werden Das Projekt ist allerdings erst seit kurzem vor Ort Viele Methoden werden gerade erst vorbereitet Allerdings können die Beweggründe für diese Maßnahmen in der Pufferzone journalistisch sehr wohl aufbereitet werden, in dem man die sozialen Nöte der Menschen abbildet, die ja gelindert werden müssen, um den Druck vom Park zu nehmen Welche Maßnahmen geplant sind, erläutert Ihnen Arnoud Steeman gerne Allerdings kann es sein, dass er Ende Juli ebenfalls ausreist.) Einige der Aktivitäten der KfW umfassen: o „Law Enforcement“: Um den Status des Parks als World Natural Heritage Site zu erhalten bzw den Zustand zu verbessern, muss dem Recht mehr Geltung verschafft werden Die KfW greift hier die Aktivitäten des Kölner Zoos und der Zoologischen Gesellschaft Frankfurt in diese Richtung auf und stellt sie in einen grưßeren Kontext durch die Erarbeitung eines Law Enforcement Plans, durch Fortbildungen aller Ranger sowie Investitionen in Infrastruktur; o Die KfW erstellt außerdem gemeinsam mit den vietnamesischen Partnern einen Managementplan für den Park, finanziert Studien, die die Erweiterung des Parks vorbereiten, sowie Bildungsmaßnahmen Warum diese Investitionen notwendig sind, lässt sich vor Ort trefflich recherchieren o Ein „Microfinance System“ soll eingeführt werden, um den Menschen Investitionen in die Zukunft zu ermöglichen Adressaten dieser Kleinkredite werden in der Mehrheit Frauen sein Diese Aktivität ist eng verknüpft mit einem ambitionierten Aufforstungs- und Bewirtschaftungsprojekt, das Kommunen und einzelnen Familien Parzellen im Staatsforst zuweist, die diese eigenverantwortlich bewirtschaften können Naturschutz- und Forschungsaktivitäten deutscher Organisationen - Der Kölner Zoo (CZ) engagiert sich seit 1999 im Phong Nha-Ke Bang Nationalpark Übergeordnetes Ziel des Naturschutzprojektes ist der Schutz und Erhalt der Biodiversität des Nationalparks Dabei verfolgt der Zoo vier Hauptansätze: o Aufbau, Instandhaltung und Betreuung einer Auffangstation für konfiszierte Tiere (Wildlife Rescue Center) In dieser werden die Tiere ärztlich betreut und nach einer notwendigen Quarantänezeit wieder ausgewildert o Waldschutzprogramm in Kooperation mit der Forest Protection Unit (FPU) des NP Im Rahmen dieses Programms erhalten die Ranger Unterstützung in Form von Ausrüstung, Verpflegungs- und Gehaltszuschüsse, Verbesserung der Lebensbedingungen in den Stationen sowie Trainings- und Fortbildungskurse Im Gegenzug müssen die Ranger regelmäßig auf Patrouille gehen, die Patrouillentätigkeiten dokumentieren (GPS etc.), Unbefugte ausweisen, Holz & gewilderte Tiere konfiszieren, Müll einsammeln etc Das Waldschutzprogramm wird von GEO gesponsert o Biodiversitätsforschung, in Kooperation mit Studenten, internationalen Experten und Institutionen (z.B Zoologisches Forschungsmuseum Alexander Koenig Bonn, etc.) Schwerpunkt Herpetofauna (Reptilien und Amphibien): in den letzten 10 Jahren entdeckten Experten des Kölner Zoo 12 neue Arten in Nationalpark Weiterhin aber auch Bestandserfassung von Säugern, insbesondere Primaten, Vögeln sowie weiterer Tiergruppen o Wiederansiedlung von bedrohten Primatenarten (v.a Hatinhlanguren und Rotschenklige Kleideraffen) im Nationalpark Dies ist ein Kooperationsprojekt mit der Zoologischen Gesellschaft Frankfurt Im Rahmen aller Schwerpunkte finden auch Aufklärungskampagnen und Umweltbildung statt Die Zoologin Dr Martina Vogt ist als Projektleiterin vor Ort im Parkgebiet tätig und steht für Fragen und Recherchen zur Verfügung - Die Zoologische Gesellschaft Frankfurt (ZGF) sieht sich nicht als Forschungsinstitution, sondern als Naturschutzorganisation Forschung ist ein Teilbereich steht jedoch nicht im Zentrum der Arbeit Die ZGF in Vietnam unterhält in Vietnam das “Vietnam Primate Conservation Programme“ Im Zentrum dieser Arbeit stehen der Schutz und Erhalt aller gefährdeten Primaten in ganz Vietnam Hauptsitz ist das Endangered Primate Rescue Center (EPRC) im Cuc Phuong NP Das „Primate Reintroduction Programme“ (Primaten-Wiederansiedlungsprojekt) im Nationalpark ist als Teilprojekt des oben genannten Vietnam Primate Conservation Programms zu sehen und konzentriert sich auf die in Phong Nha-Ke Bang vorkommenden bedrohten Arten (d.h Hatinhlanguren, Rotschenklige Kleideraffen, Weißwangen-Gibbons sowie Loris) Die ZGF unterhält im Nationalpark keine Auffang- und Aufzuchtstation, sondern eine Halbfreianlage für Primaten, in der die Tiere zur Wiederansiedlung im NP vorbereitet werden Das Primate Reintroduction Programme umfasst Rangerarbeit, Habitatsschutz, Aufklärungsarbeit, Bestandsaufnahmen von Primaten im NP, Schulung, Bildung, Lobbyarbeit für Vietnams Naturschutzgebiete und für Primaten im speziellen Projektmanager Bernhard Forster steht für Fragen zu Verfügung - Im gemeinsamen Projektbüro von Kölner Zoo und ZGF sitzt derzeit auch Marie-Luise Möller, die über den Freiwilligendienst „weltwärts“ des Bundesministeriums für wirtschaftliche Zusammenarbeit und Entwicklung (BMZ) nach dem Abitur nach Vietnam gekommen ist Sie unterstützt die beiden Organisationen im Rahmen der Forschungs- und Schutzmaßnahmen und bereitet derzeit ein eigenes kleines Bildungsprojekt mit Schulkindern vor Sie könnte bei Ihren Tätigkeiten filmisch begleitet werden Marie-Luise Möller steht noch bis zu ihrer Ausreise aus Vietnam im Juli vor Ort zur Verfügung Eine Nachfolgerin aus Deutschland ist bereits gefunden Program Consultants “Media Concept” (17.-5.5.2009) Time 13.-16.04.09 Fri 16.04.09 Fri 17.04.09 Fri Activity Preparation of mission Coordination with project in Vietnam Preliminary analysis of media in Germany on PNKB region Venue / Purpose Flight to Vietnam travel Arrival at Noi Bai Airport, Meetings with Jochen Esser, Ms Kathrin Meinertz, Jürgen Hess, Günther Riethmacher (all GTZ) Hanoi Office German Development Cooperation / set context for mission 13:30 – 17:00 Meetings with Kathrin Meinertz & Jochen Esser (GTZ), Günther Rapp (DED), Dr Bumke (GoetheInstitut) 18.04.09 Sat Meeting with Helmut Dotzauer & Jochen Esser (GTZ) , Martin Kärcher (Global Footprint Network) 19.04.09 Sun Meeting with Jochen Esser, Kathrin Meinertz (GTZ), Dr Ngo Huy Liem (Consultant) Germany Hanoi / clarify explain mission goals, analyze options to coordinate media work & communication aspects, i.e cultural events of the Phong Nha-Ke Bang region into celebrations of 35th anniversary Vietnamese-German diplomatic relationships Hanoi / analyze options to integrate Ecological Footprint into German Development initiatives Hanoi / gain insights of Vietnamese communication habits, existing media contacts, regional development & conservation concepts Visit Museum of Ethnology, Hanoi, Jochen Esser (GTZ) Hanoi / experience one of the Vietnamese communication highlights, observe how people react with interactive media Flight to Dong Hoi Dong Hoi 10:30– 11:30 Meeting with Provincial Project Management Unit (PPMU)/ Department of Planning and Investment in Quang Binh Province (DPI): Mr Le the Luc (Deputy Director), Jochen Esser (GTZ), Antoni Tielens (DED), Kathrin Meinertz (GTZ) Dong Hoi, DPI Building, 09 Quang Trung / set mission context and work frame with project owner PPMU and DED 14:00 – 14:30 Meeting with Peoples Committee of Quang Binh Province, Tran Cong Thuat (Vice-Chairman) Jochen Esser, Kathrin Meinertz (GTZ), Antoni Tielens (DED), Arnoud Steeman (KfW) Dong Hoi, PPC Building / joint presentation of German Development Organizations relevant for the PNKB region, with regards to communication & media concept Afternoon 20.04.09 Mon 14:30- 15:30 15:30 – 19:00 19.30 – 22.00 21.04.09 Tue 08:00 – 09:00 Transfer by car to PNKB Park Meeting with Phong Nha-Ke Bang National Park Administration, Dang Dong Ha (Vice-Director), Hoang Van Dan (Director Cultural and Ecological Tourist Centre) , Mr Dai (Director of Tourism Center) Internal Meeting and Discussion with Jochen Esser (GTZ), Antoni Tielens (DED), Kathrin Meinertz (GTZ) Meeting with Martina Vogt (Cologne Zoo), Bernhard Forster (Zoologische Gesellschaft Frankfurt) MarieLuise Möller („weltwärts“ programme of BMZ) Jochen Esser & Kathrin Meinertz (GTZ) Antoni Tielens (DED) PNKB NP Building / explain purpose and goals of mission, get their ideas and views Son Trach commune Office of Cologne Zoo (CZ) and Frankfurt Zoological Society (ZGS) Explain purpose and goals of mission, get their ideas and thoughts about the project Elaborate their needs in the context of Time 09:00 – 13.00 Activity Visits of - Wildlife Rescue Center - Caves Interview with Mr Dinh Huy Tri, Director Scientific Research and Rescue Center 13.00 – 15:00 Transfer by boat and car to Nuoc Mooc Eco-trail Visit of main Cave and Eco-Trail Interview with Park Ward Mr Bui, Chay-Lap Venue / Purpose media partnership Son Trach Commune, Wildlife Rescue Center Visit to get an impression and study the work of CZ and ZGS are doing Speak to Mr Dinh Huy Tri about the further goals of the Park Administration regarding rescuing animals Eco-Trail / Cave Visit to get an idea on how tourism is functioning at present and searching for links to the media concept Visit Eco-Trail to identify reasons which could be addressed to German press to gain their interest Driving Ho Chi Min Highway to identify impact of human activities on the park and to gather photo material for first steps within the media Concept 15.00 – 19.00 Survey of the Park and Return to Dong Hoi 22.04.09 Wed 08:00 – 12.00 Meetings with Arnoud Steeman (KfW) Jochen Esser (GTZ) Antoni Tielens (DED Discussion to identify the needs of the different German development organization regarding a media concept Meeting with Hans-Jürgen Wiemer (GTZ) Identify certain places which can be visited from arte-journalist Therese Engels who is doing a film about the Phong Nha – Ke Bang region Skype-Konferenz with Cologne Zoo and ZFG (Bernhard Forster und Martina Vogt) 23.04.09 Preparing and writing Fact Sheet for ARTE journalist Therese Engels Meeting with Tourism Ressource Consultants Achim Munz, Le Van Lanh, Douglas Hainsworth Coordination information flow between EZ organizations and research institutions like CZ and GZF Meeting to find out about the tourist opportunities and challenges regarding the media concept 24.04.09 Various Meetings with Jochen Esser, Arnoud Steeman (KfW), Preparing first steps for Media Concept Development of Exhibition ideas, Adjustment of the fact sheet, revision process with relevant organizations 25.04.09 Elaboration of draft for Media Concept Adjustment of the Exhibition concept Dong Hoi Preparing, discussing and writing Media Concept Meeting with Park Administration Mr Thang (Park Director) Hoang Van Dai (Director Tourismus) Mr Thi (Director Rescue Center) Presenting first ideas of the media concept to find more about the wishes and thoughts of the partners 26.4.09 27.04.09 Meeting with Peoples Committee of Quang Binh Province, Mr Tran Cong Thuat (Vice-Chairman) Coordination of the media concept between the major partners Presentation of ideas, discussion of products & processes Time Activity Mr Ngo Huy Liem (Consultant) Meeting with Arnoud Steeman (KfW), Antoni Tielens (DED), Jochen Esser (GTZ) Venue / Purpose Integration of views of Vietnamese partners, and German development organizations Telephone Conference with Arnoud Steeman Preparing PowerPoint Presentation Preparing Panels for Printers 28.04.09 Tue 29.04.09 Wed 30.04.09 Thu 01 05.09 01-08.05.09 Public presentation of the Media Concept, discussions Participants: The Quang Binh People’s Committee, the PNKB Management, DPI, Department of Tourism, Department of Information, The Quang Binh Television and others Adjustment of Media Concept Include the statements of various participants of the Presentation of the Media Concept Integration of views of Vietnamese partners, and German development organizations Meeting with Hans-Jürgen Wiemer Meeting to prepare research study in behalf of the Media concept within the Project Sustainable Management of Natural Resources in Central Vietnam Review & Edition of Report Dong Hoi / Hue End of mission (Dr Thora Amend) flight back to Germany Michael Netzhammer: to stay on and research work in the Phong Nha-ke Bang region, Photos / Interviews / writing of texts Dialogue Partners and Contact Details Dr Peter J Bumke (Director) Goethe-Institut Hanoi 56-58 Nguyen-Thai-Hoc-Str Ba Dinh, Hanoi, Vietnam Tel.: +84 3734 2251, Ext 15 Fax: +84 3734 2254 il@hanoi.goethe.org web: www.goethe.de/hanoi Mr Hoang Van Dai Director Cultural and Ecological Tourist Center Phong Nha-Ke Bang National Park Son Trach – Bot Trach – Quang Binh Tel +84 52 3677156 E-Mail: hvdaipnha@gmail.com Germany (T Amend) Region of PNKB (M Netzhammer) Dr Helmut Dotzauer Chief Technical Advisor GTZ-KV Forestry Project Room 602, 6th Floor, OCD Plaza 29 De La Thanh Street, Hanoi, Vietnam Tel +84 35 13 28 20 – Ex 30 Fax +84 435 13 27 22 Mobi+84 187 62 908 E-Mail: helmut.dotzauer@gtz.de Webpage: www.gtz.de/vietnam Dr Jochen Esser Chief Technical Advisor Nature Conservation and Sustainable Management of Natural Resources in the Phng Nha – Ke Bang National Park Region 09 Quang Trung, Dong Hoi, Quang Binh Province, Vietnam Tel +84 52 38 50 942 Fax +84 52 38 50 941 Mob +84 165 84 893 E-Mail: joachim.esser@gtz.de Webpage: www.gtz.de/vietnam Bernhard Forster Project Manager Frankfurt Zoological Society Phong Nha – Ke Bang NP, Son Trach Commune Bo Trach District Quang Binh Province, Vietnam Tel +84 52 3677 480 Mob +84 912 613386 E-Mail: forster.vogt@freenet.de Mr Dang Dong Ha Vice Director Phong Nha-Ke Bang National Park Son Trach – Bot Trach – Quang Binh Tel +84 52 3677022 Fax +84 52 3677021 E-Mail: donghapnha@yahoo.com Douglas Hainsworth Consultant Tourism Resource Consultants Ban Thongkang, Unit 14, No 253, Sisattanak District, Vientiane Municipality, Laos PDR Home phone: (856) 021 313741 Mobi: (856) 020 430 1319 Dr Jürgen Hess Programme Coordinator 6th floor, Hanoi Tower, 49 Hai Ba trung P.O Box 119, Hanoi, Vietnam Tel +84 3934 4951 Fax +84 3934 4950 Mob +84 988552792 E-Mail: Juergen.hess@gtz.de Webpage: www.gtz.de/vietnam Martin Kärcher Coordinator Global Footprint Network Zeunerstraße 19 CH-8037 Zürich Tel +41 43 205 2144 E-Mail: martin@footprintnetwork.org Mob +41 78 885 7807 Webpage: www.footprintnetwork.org Mr LE VAN LANH Secretary General Vietnam National Parks and Protected Areas Association 114 Hoang Quoc Viet, Cau Giay, Hanoi Tel +84 37557356, (844) 37557358, Fax: +84 37560233 Mob +84 913057256 Email: lanh_cetd@netnam.vn Website: http://www.vnppa.org.vn Dr Ngo Huy Liem Happel Foundation Project Office (HSPO) Buu dien Lang Trung Phuong Lang thuong Quand Dong Da, Hanoi Mobile +84 904 024 647 E-Mail: nghohuyliem@fpt.vn Mr Le The Luc Deputy Director Department of Planning and Investment in Quang Binh Province Phon Nha – Ke Bang Region Project 09 Quang Trung Street, Dong Hoi City, Quang Binh Province Tel +84 52 385 0908 Fax +84 52 384 4413 Mob +84 913 386 331 E-Mail: rdcs@dng.vnn.vn Ms Kathrin Meinertz Communication Specialist; GTZ Office Hanoi 6th Floor, Hanoi Towers 49 Hai Ba Trung Strett, Hanoi, Vietnam Tel +84 39 34 49 51 Fax +84 39 34 49 50 Mob +84 90 34 46 243 E-Mail: kathrin.meinertz@gtz.de Webpage www.gtz.de/vietnam Mr Achim Munz Consultant Tourism Resource Consultants Ltd 114 Hoang Quoc Viet, Cau Giay, Hanoi Tel +84 37557356, (844) 37557358, Fax: +84 37560233 Mob + 84 933181007 E-Mail: achim@trcnz.com Webpage: www.trecnz.com Mr Günther Rapp Programm Koordinator Deutscher Entwicklungsdient/German Development Cooperation 6th floor, Hanoi Tower, 49 Hai Ba trung P.O Box 119, Hanoi, Vietnam Tel +84 39361974 Fax +84 39361968 Mob +84 122 532 4170 E-Mail: guenther.rapp@ded.de Webpage http:// Vietnam.ded.de Mr Günter W Riethmacher Country Director GTZ / German Technical Corporation 6th floor, Hanoi Tower, 49 Hai Ba trung P.O Box 119, Hanoi, Vietnam Tel +84 39 34 49 51 Fax +84 39 34 49 50 E-Mail: Guenter.riethmacher@gtz.de Webpage: www.gtz.de/vietnam Mr Arnoud P J M Steeman Chief Technical Advisor KfW / AHT Group 09 Qunag Trung Street, Dong Hoi City Quang Binh province Vietnam Tel +84 52 3850925 Fax +84 52 3850926 E-Mail: kfw.Arnoud.Steeman@pnkbregionsproject.org Mr Antoni Tielens Technical Advisor Deutscher Entwicklungsdienst/German Development Corporation Department of Planning & Investment 09 Quang Trung, Dong Hoi, Quang Binh, Vietnam Mob +84 09 7956 0951 Fax +84 52 843 179 E-Mail atielens@ded-vietnam.org Mr Tran Cong Thuat Vice Chairman People´s Committee of Quang Binh Province 06 Hung Vuong Str Dong Hoi City Quang Binh Province Tel +84 52 822 469 Fax +84 52 822 791 E-Mail: thuattc@quangbinh.gov.vn Dr Martina Vogt Project Manager Kölner Zoo Phong Nha-Ke Bang NP Son Trach Commune Bo Trach district Quang Binh Province, Vietnam Tel +84 52 3677480 E-Mail: forster.vogt@freenet.de Mob +84 915 390470 Dr Hans-Jürgen Wiemer Chief Technical Advisor Sustainable Management of Natural Resources in central Vietnam (SMNR-CV) No 6, Phan Chu Trinh, P.O Box 22 Dong Hoi, Quang Binh, Vietnam Tel +84 52 38 40 771 Fax +84 52 38 40 772 Mob +84 90 34 55 001 E-Mail: hjwiemer@smnr-cv.org.vn Internet: www.smnr.cv.org.vn List of Abbreviations BMZ CPI CZ DED DPI EPRC FFI FPU GTZ MoFA KfW PNKB PPC PPMU TRC UN ZFG / FZS Bundesministerium für Wirtschaftliche Zusammenarbeit (German Federal Ministry for Economic Cooperation and Development Counterpart International Cologne Zoo Deutscher Entwicklungsdienst Department of Planning and Investment of Quang Binh Province Endangered Primate Rescue Center Fauna and Flora International Forest Protection Unit Gesellschaft für Technische Zusammenarbeit Ministry of Foreign Affairs KfW Entwicklungsbank Phong Nha-Ke Bang National Park People’s Committee of Quang Binh Province Provincial Project Management Unit Tourism Resource Consultants United Nations Zoologische Gesellschaft Frankfurt / Frankfurt Zoological Society Fotos Preliminary Presentation on first proposals at People´s Committee of Quang Binh Province Monday, 27th April 2009 Participants: Mr Tran Cong Thuat, Vice Chairman People´s Committee of Quang Binh Province Dr Ngo Huy Liem (Consultant) Dr Jochen Esser (GTZ) Dr Thora Amend (Consultant) Michael Netzhammer (Consultant)# Preliminary Presentation of first proposals during Workshop Presentation of the Media Concept Tuesday, 28th April 2009 12.30 – 17.15 o clock Moderated by Dr Ngo Huy Liem A wide range of people representing Vietnamese government bodies as well as national and international NGOs attended the workshop The Workshop started with welcoming words from PPMU Program Director Mr Ha Missions results and presented by Thora Netzhammer recommendations were Amend and Michael Getting to know marvellous Phong Nha-Ke Bang National Park and World Natural Heritage Site ... in Annex of report, as well as PowerPoint presentation file) It was understood by all partner institutions during the seminar, that developing the concept further, as well as preparing and implementing... by every partner organization, as required Here is another example Presenting and describing the unique fauna and flora of the park is not an easy task It has to be a combination of easily understood... aspect is to build strong relationship to freelance journalists as well as to employed ones They work in a different manner To survive a freelance journalist has to publish stories as often as