| Tài liệu tham khảo |
Loại |
Chi tiết |
| [1]. Xinhui Zhang. 2006. “Mathematical models for the television advertising allocation problem”, Int. J. Operational Research, Vol. 1(3) |
Sách, tạp chí |
| Tiêu đề: |
Mathematical models for the television advertisingallocation problem” |
|
| [2]. Sudha Velusamy, Lakshmi Gopal, Shalabh Bhatnagar, V Sridhar. 2008.“An Efficient Ad Recommendation System for TV Programs”, Springer |
Sách, tạp chí |
| Tiêu đề: |
An Efficient Ad Recommendation System for TV Programs” |
|
| [3]. Owoloko, Sagoe. 2010. “Optimal advert placement slot – using the knapsack problem model”. ISSN: 2153-649X, American Journal of Scientific and Industrial Research |
Sách, tạp chí |
| Tiêu đề: |
Optimal advert placement slot – using the knapsackproblem model” |
|
| [4]. Ron Adany. 2011. “Allocation Algorithms for Interactive TV Advertisements”.Doctoral Consortium for EuroITV 2011, Lisbon, Portugal |
Sách, tạp chí |
| Tiêu đề: |
Allocation Algorithms for Interactive TV Advertisements” |
|
| [5]. Saeed Alaei, Esteban Arcaute, Samir Khuller, Wenjing Ma, Azarakhsh Malekian, John Tomlin. 2009. “Online Allocation of Display Advertisements Subject to Advanced Sales Contracts”. ADKDD’09, June 28, 2009, Paris, France |
Sách, tạp chí |
| Tiêu đề: |
Online Allocation of Display AdvertisementsSubject to Advanced Sales Contracts” |
|
| [6]. Ru Bai, Jinxing Xie. 2006. “Heuristic Algorithms for Simultaneously Accepting and Scheduling Advertisements on Broadcast Television”, ISSN 1746-7659, England, UK, Journal of Information and Computer Science, Vol. 1(4): 245-251 |
Sách, tạp chí |
| Tiêu đề: |
Heuristic Algorithms for Simultaneously Acceptingand Scheduling Advertisements on Broadcast Television” |
|
| [7]. David Kempe, Kenneth C. Wilbur, Linli Xu. 2010. “What Can Television Networks Learn from Search Engines? How to Sell Attention Instead of Time”.2010 INFORMS Marketing Science Conference |
Sách, tạp chí |
| Tiêu đề: |
What Can TelevisionNetworks Learn from Search Engines? How to Sell Attention Instead of Time” |
|
| [8]. Bollapragada, Bussieck, Mallik. 2004. “Scheduling commercial videotape onbroadcast television”. Operations Research, Vol. 52(5): 679-689 |
Sách, tạp chí |
| Tiêu đề: |
Scheduling commercial videotapeonbroadcast television” |
|
| [9]. Bollapragada, S., H. Cheng, M. Phillips, M. Scholes, T. Gibbs, M.Humphreville. 2002b. “NBC’s optimization systems increase its revenues and productivity”. Interfaces 32(1) 47–60 |
Sách, tạp chí |
| Tiêu đề: |
NBC’s optimization systems increase its revenues andproductivity”."Interfaces |
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| [10]. Kimms, A. and Müller-Bungart, M. 2007. “Revenue management for broadcasting commercials: the channel’s problem of selecting and scheduling the advertisements to be aired”. Int. J. Revenue Management, Vol. 1(1): 28–44 |
Sách, tạp chí |
| Tiêu đề: |
Revenue management forbroadcasting commercials: the channel’s problem of selecting and scheduling theadvertisements to be aired”."Int. J. Revenue Management |
|
| [11]. Carlo Vercellis. 2009. “Business Intelligence : Data Mining and Optimization for Decision Making”. John Wiley & Sons, Ltd |
Sách, tạp chí |
| Tiêu đề: |
“Business Intelligence : Data Mining and Optimizationfor Decision Making” |
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| [12]. Jiawei Han, Micheline Kamber. 2006. “Data mining: Concepts and Techniques”. Elsevier Inc, Second Edition |
Sách, tạp chí |
| Tiêu đề: |
Data mining: Concepts andTechniques |
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| [14]. www.caohockinhte.vn/forum/forumdisplay.php?355-Phầ n-Mề m-SPSS. Xem lầ n cuố i 10/11/2011 |
Khác |
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