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Solutiin manual test bank marketing customer behavior (1)

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Cấu trúc

  • CHAPTER 2 – CUSTOMER BEHAVIOR

  • KNOWLEDGE OBJECTIVES

  • CHAPTER OUTLINE

  • 1. The Three Phases of the Purchase Process

  • Figure 2.1: The Purchase Process

  • The buying process is consistent whether the buyer is a consumer or a business.

  • 2. There are Different Kinds of Purchases

  • Figure 2.2: Types of Purchases in B2C and B2B is a Matter of Customer Involvement

  • 3. The Marketing Science of Customer Behavior

  • Figure 2.6: Maslow’s Hierarchy of Needs

  • How Do Cultural Differences Affect Consumers’ Behavior?

  • 4. Managerial Recap

  • SUGGESTED ANSWERS TO MARKETING PLAN QUESTIONS

  • SUGGESTED ANSWERS TO DISCUSSION QUESTIONS

  • BUSPROG: Reflective Thinking

  • Tier II: DISC: Customer

  • Bloom’s: Application

  • BUSPROG: Reflective Thinking

  • Tier II: DISC: Customer

  • Bloom’s: Application

  • BUSPROG: Reflective Thinking

  • Tier II: DISC: Customer

  • Bloom’s: Application

  • SUGGESTED ANSWERS TO MINI-CASE: CONSUMER BEHAVIOR

  • BUSPROG: Analytic

  • Tier II: DISC: Customer

  • Bloom’s: Application

  • Difficulty: Easy

  • BUSPROG: Analytic

  • Tier II: DISC: Customer

  • Bloom’s: Application

  • Difficulty: Easy

  • BUSPROG: Analytic

  • Tier II: DISC: Product

  • Bloom’s: Application

  • Topic: The Three Phases of the Purchase Process

  • Difficulty: Moderate

  • BUSPROG: Analytic

  • Tier II: DISC: Product

  • Bloom’s: Application

  • Topic: The Three Phases of the Purchase Process

  • Difficulty: Moderate

  • BUSPROG: Analytic

  • Tier II: DISC: Customer

  • Bloom’s: Application

  • Topic: The Three Phases of the Purchase Process

  • Difficulty: Easy

  • BUSPROG: Analytic

  • Tier II: DISC: Customer

  • Bloom’s: Application

  • Topic: The Marketing Science of Customer Behavior

  • Difficulty: Moderate

  • BUSPROG: Analytic

  • Tier II: DISC: Customer

  • Bloom’s: Application

  • Topic: The Three Phases of the Purchase Process

  • Difficulty: Moderate

  • VIDEO CASE & DISCUSSION QUESTIONS

  • Answer:

  • Bloom’s: Application

  • Answer:

  • Bloom’s: Comprehension

  • Bloom’s: Comprehension

  • Concepts Illustrated

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