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CHAPTER 2 Strategic Planning for Competitive Advantage
Lecture (for large sections) on page 4
Company Clips (video) on page 6
Group Work (for smaller sections) on page 8
Review and Assignments begin on page 9
Great Ideas for Teaching Marketing from faculty around the country begin on page 20
1 Understand the importance of strategic planning
2 Define strategic business units (SBUs)
3 Identify strategic alternatives and know a basic outline for a marketing plan
4 Develop an appropriate business mission statement
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